Today we are very happy to have Alex Wang form HK01,
to share with us the story of HK01’s development over the past few years.
Alex, how technology helped to develop your business so rapidly?
As known to all, HK01 is a new media company.
We have a growth rate of over 500% for two consecutive years.
This figure ranks 2nd in Hong Kong’s market,
and it is an outstanding achievement.
Such growth is impossible without the great support of technology.
We use technology to achieve 3 main goals.
The first one is revenue generation of our company.
The second goal is cost reduction or productivity enhancement.
The last one is product platformization.
In terms of revenue generation,
one of the example is automated advertisements.
Within the millions of users of HK01,
we categorize them into more than twenty DMPs.
we used DMP technology to cater our advisement according
to the demographic information and
interest of the audience.
With these technology, we can provide more accurate
and relevant advisement to our audience,
And thus increase our productivity.
These internal tools improve efficiency in content production
and we can reuse these technology
for quick iteration when the next data occur.
During this process,
how does the cloud platform of AWS helps
We have used cloud platform since a long time ago.
We are one of the first companies to use AWS cloud.
Cloud technology has helped us in terms of security,
stability, developing our new product fast and cost reduction.
AWS offers multiple data centers across regions
This allows us to provide service of 7x24,
to implement our backup strategy.
The data pipeline of HK01 is currently on AWS,
including date cleaning, analysis, and report.
We are using data sets to support our business
and a better development for our product.
In term of call center,
thanks to the auto-scaling, we can save cost during the night
by shutting down machines
and reducing the number of staff.
HK01 has been doing great in current business.
Are you working on any new innovation?
Besides big data,
we are working on a new technology: Online Merge Offline (OMO).
I will give you an example,
When you order meals on take-way food APP,
You will enjoy the food physically offline.
After the meal, you might share your comment with friends online
That will bring new orders from your friends,
and reward you with a 50% discount for the next purchase.
Such a flow involves interaction from online to offline
and from offline to online
And it will create a true merge between online and offline
We think this model has an alluring development prospect.
HK01 has accumulated a substantial online traffic,
thus we hope to also gain more offline traffic.
A full integration between online and offline
is the innovation we are working on.
HK01 has already developed into an enterprise.
How do you maintain your team’s energy?
We use organization structure to keep us energetic.
We allocate each product line its own team.
These teams are treated as a small company,
including product development, technology
UIUX, data, QA and more.
Each team has the potential to grow
and develop into an independent company.
Thus every staff has energy to fulfill tasks.
Beside, we will have technology
or industrial sharing every two week.
we also collaborate with technology companies like AWS
integrate the best and latest technology in HK01.
On one hand, we hope to keep an opening mindset.
On the other hand, it helped us to stay active for future development.
As we can see, HK01 has been developing rapidly throughout the years.
Alex are leading his team and creating new product with innovation.
Thank you for sharing with your story.