Andriy: In this video
I will show you how we plan out a campaign calendar for a month or more. Stay tuned.
Andriy:
Hi, this is Andrew, the founder of email marketing agency called Flowium as well as this YouTube
channel. In this video I'll show you how we internally plan out calendars for our clients,
how we jump on a call, present it to them. They can provide us feedback and they can access the
file and re-plan things themselves. So, first of all, you can find all of our calendars that
we'll be using the files, here on our blog. I will include under this video as well but
how do we do it. We use tool called Miro. So Miro and it's very simple. It's very user
friendly. It's like unlimited whiteboard. Just let's do, all boards, new board. Doesn't matter
which board you use to start. They will give you different options. Doesn't matter. Let's
do this one. Use this template but we'll not use it. So this is blank white board.
Andriy: So what we do next, in this document,
that's why I told you about this blog post, not document, but blog post we're planning to add
and update them on monthly basis. So make sure to go here, should be updated by then, but let's go
to October. So here's October. So if you click, you see it's downloaded or you can right click
and save image as, then go here, click on this, upload, my device. This is October and this is
your calendar. So typically this how we do it. Download this one, download that one and let's
upload. You can see how we do it for quarter. Let's do November, December. Let's resize it.
So it make it smaller. Okay, cool. So it's same size. Yeah. So, we use it as a real whiteboard,
nothing fancy. We develop those calendars and you have a cheat sheet with holidays available.
Andriy: Hold on. I don't like what I have here.
So I will download October as well. So don't do right click and save, just click on the calendar
and it will automatically start downloading to your computer because the quality is much
better and you are able to read the holidays. Okay. So we have it here. And as you can see,
it's holidays, we have color coding. I'm not sure, we did not add it to the blog post but we will,
what each color means. But anyway, this is just some cheat sheet for you to see when
it's each holiday is. So what do we do next? Next, we just use auto note and you know what?
I like it to resize because each time you will create post notes it's perfect size.
Yeah. So this, this perfect now. Okay. So let's try now. So post it note. Yeah.
Andriy: So let's say, let's plan out,
brainstorm something for black Friday. So here's black Friday. Also, you can lock those
so you do not move them accidentally. Okay. So the next thing let's say, this is black Friday and you
do am email and you can add as many information to this post it notes as you want. Let's say,
sale starts at 8:00 AM and say do engaged segment and et cetera. So you can, let's say this campaign
maybe you have one also like eight, 10:00 PM. So you know, there's two campaigns. And also on,
we want to let's say start early birds sale. Then on Thanksgivings is like Happy Thanksgiving.
So you start brainstorming. You start putting, finalizing, if you want, let's say, if something's
not final, it's yellow. If something's final, it's green or whatever color coding you use. We
don't have special rules each account manager and for each project use whatever they want to use.
Andriy: But this is general idea how we use calendar in
Miro. And then when you are done and you want to share with a client or with somebody on your team
just do anyone can add it or anyone can comment. We typically do can add it because it does not,
there's nothing secret there. I'll show you how it looks if somebody collaborates. So I'll open the
cognitive window. So this is how it looks for person who link you will share. And few tips,
let me do this. Yeah. So you see, I'm like guest and let's say somebody is talking,
let's say this guest is talking and you want to follow him or her. So just do click here on that
guest developer or that person name just click it here. And it's basically following the,
you see like it's following what I'm showing, like do this, do that, blah, blah, blah.
Andriy: And you are, I don't know why it's
not allowing me to show you on what screen but you are able to follow. Sometimes we have like
parties, like one we have like 15, 20 different models, like all around. It's very fun. It's very
simple way to use it Miro and plan out your campaigns. And honestly we do for our clients
everything inside of Miro, not the design, but all strategic stuff we do inside of Miro because it's
user friendly for everybody. You can easily share, add comments. It's acts like unlimited whiteboard
but online. Let me know if you have any questions, maybe other ideas, something that I don't know,
maybe use some cool tools and I would like to learn from you so please let me know. Thank you.