contests for facebook business pages are
one of the fastest way to grow your
brand online but if you don't do it the
right way well one they may not work and
two they may get your page shut down if
you violate Facebook's Terms in this
video I'll show you how to set up a
Facebook contest and make sure you don't
get banned from Facebook at the same
time let's get into it
[Music]
hey busy people welcome to 5-minutes
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helpful video my name is jerry potter
and man growing your page with contests
is an incredible idea but you don't want
to get shut down for violating
Facebook's terms and you also don't want
to grow it with the wrong kind of people
that will never actually help your
business so in this video I'm gonna
teach you the four steps it takes to
properly set up a facebook business page
contest as well as go over some of the
rules to make sure you don't get dinged
by Facebook so step 1 decide what the
goal of your contest is are you trying
to get more likes and follows on the
page are you trying to get more
engagement to help you in the algorithm
are you trying to send people somewhere
off of Facebook like to get them to go
to your website to register for
something are you trying to get them to
submit photos and videos using your
products you have more user-generated
content any one of those is a great goal
for a Facebook contest but if you try
and focus on all of them it'll just get
messy and you won't achieve any of them
as well as you could if you just pick
one goal step 2 choose what you want to
give away what your prize gonna be you
want to pick something that will appeal
to your ideal customer so let's say
you're a pet store or you sell Pet
Supplies online and you give away an
iPad yeah lots of people will enter
because hey free iPad but those people
will never come back and engage with
your page again unless you're doing
another contest for another iPad or
some other technology you want to create
a prize that will appeal to your ideal
customer because those are the people
that you want liking following engaging
with your page if you're a product based
business giveaway your product if your
product is too expensive like you sell
thousand-dollar bicycles give away an
accessory related to your product if
you're in the service industry give away
your service or a sample of your service
or if your service isn't really designed
to be giving away or you tried it and
people think oh well it's free it's not
really worth anything give away
something else that you invest in like
for example I target business owners and
entrepreneurs so maybe I would give away
an hour of tax consulting with a CPA
heck partner with the right person and
the CPA in this example might do it for
free just to get the exposure to your
audience now if you run a business that
almost everybody needs eventually like
you're a real estate agent or a mortgage
broker then you can give away a more
mass appeal prize like a restaurant and
gift certificate or something like that
you're just trying to get in front of as
many people as possible so that when
they do need you they think of you first
finally whatever you choose for your
prize the amount of things you're asking
people do enter is directly equated to
the prize if you were asking people to
like share follow tag seventy-four
friends go to your website film yourself
running around the block 27 times and
send it in that's a lot you better have
an incredible price if you're asking
somebody to just leave a comment well
then maybe a fifteen twenty dollar prize
is more than enough step 3
how will people enter the contest now
you can ask people to just like the post
as an entry and that's easy and quick
but you're not gonna get a whole lot out
of that asking people to leave a comment
is definitely better because you'll get
more reach in the algorithm because
people are commenting plus you can start
a conversation with each person you can
either reply to their comment or if so
many comments on a post you can actually
direct message them if you prefer to
sell that way if you are asking them to
leave a comment you have to kind of find
the balance between ask them to leave a
quick comment and a longer comment so if
they're just have to comment with an
emoji or one word like yes or me it's
not gonna help you quite as much in the
algorithm but it is easy to enter on the
other side longer comments will help you
more in the algorithm it'll give you
more to respond to as you're replying to
these people and you can ask
the more about whatever they said and it
makes the comments more interesting to
read by other people all of which will
help you in the algorithm you can ask
them to message you privately to enter
the contest if you want to do that if
they do message from your actual contest
post that will help your post in the
algorithm if the way to enter is by
submitting user generated content where
they submit photos or videos you could
do it via DM you could also have them
posted on their own accounts which means
their friends and family will see it and
then tag you in it or use a hashtag
now while hashtag contests work really
well on Twitter and Instagram
Facebook's hashtag system admittedly by
people at Facebook is flawed at best we
ran a Facebook contest for a big client
using hashtags and we found that
depending on who logged in we would see
different posts that had used it so it's
almost impossible to find everybody who
entered your contest by using that
hashtag so much better to ask them to
tag you in the picture or video finally
you can have people enter somewhere
other than Facebook so for example you
might have an entry form on your website
so they'll click the link on the post to
get to your website and then enter to
win there that can be a great tool just
keep in mind that clicking that link
won't help you as much in the algorithm
because it's taking them off Facebook so
you might consider asking them if your
prize is worth it to leave a comment
then click the link and enter alright
before we get to the sort of boring but
extremely important legal part of
Facebook contests step 4
decide when your contest will start and
end make sure to put that information in
the post so if somebody sees it after
the contest is over they don't enter
only to find out that it wasted their
time they will hold you personally that
even though they didn't read the details
you'd be surprised
sometimes it's good if you can go back
and edit the post after it's over at the
very beginning say contest has ended
thank you for all of your entries are
you thinking about start and end dates
as well you may have to post about your
contest more than once now if you are
gonna put money behind it to boost it
and keep showing it to people that's
fine but if you're not and your contest
runs 2 weeks you might want to post
about it every two to three days just to
keep entries coming in when your contest
does start make sure you check on it to
make sure everything works you don't
want to throw it up and have somebody
comment says link doesn't work and then
all these people are angry
you missed all of these entries because
you messed up and you didn't check on it
so check on it frequently to make sure
that it's working and if the contest is
only open to a certain geographical area
choose that when you put the post up
just so that you don't annoy people who
are in another country and can't enter
to win anyway all right let's talk legal
yeah might be boring but it's important
and let me also say I am NOT a lawyer
you need to look into this for yourself
and make sure that you understand these
and the risks involved for your business
and as I talk about some of Facebook's
rules you're gonna go what I see pages
do this all the time
yep people break the rules some of them
don't know seven them figure they're
small enough that Facebook will never
catch them I just want you to have the
information for your business and your
brand one you can only run contests on
facebook business pages you cannot run
them on your personal profile - and I
see this all the time but you can't ask
people to tag a friend or share because
basically you're asking people to spam
their friends to win your contest and
that's a bad experience for users so
Facebook prohibits that three you got to
include some language that releases
Facebook from any liability I've put
some on the screen here that is common
to use and I'll also put it in the
description of this video if you want to
just copy and paste it for your contest
all right have fun with your contest and
if you want to make sure your business
page is optimized for profit I've put
together a free five minute Facebook
facelift to go through and make sure
everything is set up the way it should
be for your company you want to grab it
get the link in the description of this
video
want to run a contest on Instagram -
even though Facebook and Instagram are
the same company the rules are different
I've linked up a video for that right
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