Let's talk about podcasts on YouTube
a rapidly growing format that lets creators share their message
and connect with their audience in new ways.
Podcast creators get special video and playlist badges
and are eligible for official search cards, and to be featured on youtube.com/podcasts.
In this video, we'll walk you through how to create a podcast in YouTube Studio
how to analyze your podcast performance
and some best practices for podcasting on YouTube.
Let's dive in.
First, let's walk through how to create a podcast in YouTube Studio.
On YouTube, a podcast is a playlist
and podcast episodes are videos in that playlist.
To create a new podcast, go to YouTube Studio and click "Create," then "New podcast."
Then enter in the details for your podcast playlist
including a podcast title, podcast description, visibility, and a podcast thumbnail.
Note: This thumbnail will need to be square.
Hit "Create" to save.
Once you have a podcast playlist created
you'll be able to add new or existing videos to it.
You can add a new video to a podcast during the upload flow at the "Details" step
by selecting the podcast playlist you want to add it to.
You can add existing videos to a podcast playlist
by going to the "Content" tab, selecting one or multiple videos
you want to add, then select "Add to playlist."
Now let's walk through how to set an existing playlist as a podcast playlist.
Go to YouTube Studio, then "Content," then "Playlists."
Find the playlist you want to set as a podcast
then click the three-dot menu and select "Set as podcast."
Here, you'll need to review the title, description, and visibility
for your podcast.
You'll also need to add a square podcast thumbnail
which is a unique requirement for podcasts.
In YouTube Studio, you can see all your podcasts
by going to "Content," then the "Podcasts" tab.
Here, you can edit your podcast details at any time
including default video order.
If your podcast is episodic, consider ordering your videos from newest to oldest.
If your podcast is serial, you might consider ordering your playlist from oldest to newest.
To manually sort your videos
you can drag and drop your videos on the playlist page on YouTube.
Podcast playlists are eligible for podcast features on YouTube
such as podcast badges, official search cards
and to be featured on youtube.com/podcasts.
Podcasts will also be available in the YouTube Music app.
Now let's walk through how to analyze your podcast performance.
In YouTube Studio "Analytics," the "Overview" tab
will give you a snapshot of your podcast's performance.
Here, you can see your podcast's views and watch time.
For a deep dive into a specific podcast's performance, click "See podcast analytics."
If you have multiple podcasts
click the title of the podcast you'd like to analyze.
You can also get here from the "Content" tab in Studio
by going to "Podcasts"
then clicking into analytics for the specific podcast you want to analyze.
On the "Overview" tab you'll find aggregated metrics such as views, watch time
and estimated revenue for all videos in the podcast playlist
in the selected time range
as well as your top-performing episodes.
The "Content" tab will show you key moments for audience retention
and how viewers find your podcast videos.
The "Audience" tab will show audience demographics
and if you're monetizing, the "Revenue" tab
will show your estimated revenue and top-earning content.
Finally, let's walk through some best practices for podcast creators.
Create a public podcast playlist for each podcast on your channel.
This playlist should only contain full-length episodes from all seasons of a show
in the order they should be consumed.
This helps fans of your podcast find all the episodes in one place.
Next, use the same name of your podcast as your playlist title.
Don't add extra words, not even the word "podcast"
unless it's part of your show's name.
This makes it easier for your audience to find you on YouTube.
Also, avoid mixing clips, different podcasts
or videos from other channels within a podcast playlist.
Finally, add a comprehensive description to your podcast.
This helps new listeners discover your podcast from their searches.
These podcast tips can help you increase your reach, engage your audience
and enable your podcast content to be eligible for podcast features on YouTube.
For more info about podcasts on YouTube, check out the links in the description.
Thanks for watching.