Websites are ancient history. No! Do I still need a website? We're going to talk
about that and why.
Alright, let's dive right in. Websites. Why, if and do, why? So, I feel that I have a
pretty unique perspective on this because I used to own a web design
company. We designed, you know, five hundred plus web sites and I used to
believe that websites we're a lot more important than I do now. I think a
web sites are a lot... Because they were. Right. They were very important then, right? But
now we have social media and now we have YouTube. And so, web sites have
become less and less important. And you may not even need a web site at all.
Really? So even though if I'm a YouTuber and I
have my stuff out there and if I'm trying to make money off of my own
business, through my YouTube presence, do I not want to send people to this site
anymore or what? So, the answer is yes but instead of spending ten grand on a
website or you know, putting so much thought into it. Make a one-page website
or I mean, the exceptions of that is if you're going to have a sales funnel and
whatnot. Maybe we'll get into a little bit more. But instead of having a
page, that's your homepage and then the about me page and this page and
that page and creating all these articles and things to try and do SEO
for your website. You don't have to do any of that. You just want one, clean, simple site
or people can come and say, "ah, Scott is legit. Here's this and here's what he
offers. Here's how to contact" And maybe and you're going to feature a YouTube video.
I was just going to ask. So, on that paired back simple page, one page, am I still
putting my YouTube videos or is it just a link to my channel or how what does
that look like? So, your website is a sales page and so, any of your
typical daily episodes on YouTube, you don't need to feature in there, you don't
need to have, you know, just link back to YouTube for that because then you'll get
more engagement. But on your website, that's your sales page and so if you've
got promo video... the steps that will take people emotionally through that the
process of having them enter your sales funnel. That's what your website
is for. To give you credibility, enter your sales funnel. You don't
need it to develop a relationship anymore. So, it's all about, I mean, I see. You
basically are saying whatever I'm doing on YouTube is where that relationship is
now a...or other forms of social media. YouTube, obviously, being the one of
choice. So, I'm assuming that a lot of people watching this video right now are
kind of like they're filling at odds with what I'm saying. So, let's just
talk about it from principles and I've got some notes here that I'm going to
reference because I've put some reasons why you would want a website or why people think
they want a website and let me preface it by saying, that of the five hundred plus
websites that we designed, that my clients were so proud of and they were
happy like look at me I've got a beautiful website. They got so little
traffic. Even back then when social media was less important that it is now.
That how important really is a website if you're not even getting that much
traffic on it. But for most the clients that I work with that are influencers,
that's kind of what I'm focusing on here is websites in this niche. Yeah,
people think that a website will help you build a relationship with a client,
okay? Where are you really building relationships with the clients? Right now,
where might be doing that on Facebook. Obviously, I'm going to promote YouTube
because people see you, they interact with you, they see your face and
they're taking on this daily adventure with you. But they're
communicating with you maybe on Twitter, they're following you on
Instagram. So, this is really where the relationships happening. So, is it then
happening on your website too? No, that's usually where they're finding
more about the products that they want to buy or how to interact with you or
what programs you have. How to actually contact you. So, the... Because the
website is, primarily, fairly static. I mean, there's not... there's nothing
really dynamic going on. Unless you have a real media filled site and all these
things that you're linking to. But the fact is, through these other platforms
you just mentioned, there's so much energy that a website almost by
comparison seems rather last-century. So, I closed on my website
company because I really believe this. I think that clients now can just go to
wix.com or something like that and just put up a quick website and
don't worry about, "Ooh, I got to do this and this I kind of created an about me page
and telling my whole story so they can get to know me, I can build a
relationship." That's not where it's going to happen. So,
another reason is, so, people can find out what you do. I think that's still pretty
legit, you know, if you're talking about what you do in terms of what you offer,
service wise or product wise. That's what people to expect to find on your website.
But it's real simple to do that. You don't have to have as an elaborate of a
sales funnel because typically you want to build a relationship first and then
step them into your sales funnel gradually. Now you can just have your
sales funnel blatant on your website because that's what people are there for.
You start to build the relationship off of your website. And you drop seeds you
let them know, "Yeah, I was speaking at this event such-and-such and this is
what happens." Okay, now they know that you speak. Or "Yeah, I put on this event and so."
Okay, now they know that you put on these boot camps or "Yeah I had a client that
was telling him... he gave me feedback on this product he bought from here." You know,
so, you just you dropped seeds of what you do, you let people know through
conversation about that. Now, they have reason to go to your website when
they're ready to buy something. Are people still buying things from websites?
Here's one cool thing that most people don't realize. People actually don't buy
stuff from your website, they buy it from a shopping cart. You can spend a lot of
money and create your website into a shopping cart but that's the lame way.
Even when we designed websites for our clients, we would use an outside shopping
cart and then put a link so when they're ready to buy it or add it to their cart,
they hit the link. A popular example is PayPal, Okay? PayPal is the shopping cart
they're the merchants, they take care of all of that and you just put that PayPal
link on your website. When people buy something from you, they're not
actually buying it from your website. Your website might be a portal. So, you
can actually you don't even need a website you could have a PayPal link
that you share on Facebook or in your email. You know, If people
are ready to buy something, here's the link, you'll drop a link down in the
description of your YouTube video and they'll go right to the shopping cart
they won't go to your your website. But obviously, you know, you can have a portal
or an entrance to it on your your website. Next one here is, people can...
People have a website so people can join their list, what is that? So, that's a real
big one. Now again, it's actually not your website where they join your list we're
talking about an email list or becoming a part
of your own database. Would that is similar to being a subscriber? Exactly. Okay. If I
have a YouTube channel and people subscribe, I don't actually get a list of
all those people, I don't get to send them a message whenever I want. If
I upload a video, they may or may not see it. If they ring that bell, then
they'll get notified from YouTube. But I don't really control who
does that or how many people or anything. And so, the biggest reason to have a
website is so that people can join your list. But you'll actually use an
autoresponder, a tool like MailChimp or 1shoppingCart or ProCart or
Infusionsoft and so, you just have a little forum on your website that then
links to one of these tools that I just mentioned that it manages your list.
So, you could have a thousand different people on your email list and if you
want to tell them it about an event or you want to let them know, "Hey, this is a
special video I just made. You got to check this out." You can then notify them
and send it out yourself. So, that's one of the biggest reasons to have a website.
Again, like in Infusionsoft, you can just create a landing page using their
software you don't have to have your own website and you just link people to the
opt-in form, you know, subscribe here. One of the best way is, this kind of a site
bonus to throw in there. One of the best ways to get somebody to join your list
is to give them something valuable for free. So, if you've got a book or an
audiobook download or something like that,
you can let people know when your videos or whatnot, "Hey, go to this link and you
can get my book for free." It might be a page on your website that, "Yeah, here's
the free book." Put your name and your email. Hit submit and then they join your
list. That's hugely important because you control that now if YouTube disappeared
or a Facebook disappeared. Now, you don't have followings anymore. Now, you've
actually created your own following there. So, that is a good reason to still drive them to
the site. That's probably the most compelling. That last one there. A
place where people can go that you control 100%. Well, that's similar to what
you were just saying a little bit with the lists. Yes, so if I have a YouTube
channel or somebody's watching a YouTube video, what's on the side? Other people's
videos, right? Or if I'm on Facebook and I want to control the conversation
there's all sorts of stuff going on around that are distracting people from
paying attention to me. Whereas, if they're on my website,
they're only seeing me, I control the whole experience. So, that's obviously
a big plus but how much time are people really spending there? You know, so, when
you get them there, what you specifically want them to do? Do you want
them to opt-in? Then don't worry about all the fluff or all this fancy
stuff trying to build a relationship. Just give them what they want. Tell them
the next step. So that, you can get them to join your list. Be real specific. If
you want to watch a video, if you want them to then leave there and go to
another place. I mean be real specific about what you want them to do and keep it
simple. So, you talked a little bit about website SEO which I know stands for
Search Engine Optimization and I know that has something to do with
search terms and how people get to your site or something but that's pretty
much. Absolutely, I would say, across the board, anyone watching this video does
not need to do website SEO. They don't need to do, to try and get any organic
traffic to come to their website, at all. The biggest reason for this is you
can't compete. And we'll make another video on the details of SEO and where
SEO is good and where SEO doesn't work anymore. Making this long story short,
you can't compete on a website for a small business or an influencer. Your
website will not rank where it's going to be... It's simply won't end up on the front, two
or three pages...If you're searching for a product, we go right now onto Google and
we search for a product. What's one website that I know we're
going to see? Amazon. We're going to see Amazon. So, put your product on
Amazon and focus on getting your Amazon product to rank. Try not... Don't worry
about getting your product to rank on your website because it's not going to
happen. You'll be way more successful of creating a video about that product and
putting it on YouTube. You can get it to rank like that versus all the work it
takes to get your website to rank for it. So, it's SEO for your video topic. Am
I saying that right? As opposed to your website. The exception
to this rule is, if you go to Google and you search for something and you're a
competitor and you see your competitors right there in front of you then maybe
yours is the type of business where you need to ignore what I'm saying and
do SEO on your website. But if you're not seeing your competitors there, just build
up a YouTube channel, focus on SEO on social media which we'll talk
about in more detail in the next video. Well, I would think most people that are
watching this have the kind of small business that we all have. So that for
them, they hear, "You don't waste your efforts on SEO for your website, use it
on your YouTube channel your YouTube videos and all of that." That makes more
sense to me. And it's good news. It's good news too because it just a relieve
stress. Because SEO or building your website or stressing about making
every page perfect, it should be a good relief that you can just simplify things
and when we say, "Okay, you still got to do SEO for your YouTube videos." It's so much
easier. So much easier to market that way and we'll talk about this as I said.
And you know how to do that? Yeah. So, you have clients that you help do that with.
That's what he does. That's all I'm saying. So, if I'm understanding
correctly, the answer to the overall question, "Do I still need a website" is
Yes. It's a yes but you could get by without one and I'll say instead of
having this much energy put into your website just put in. Just put in a little
bit of energy. Go to Wix.com and create a free one that's beautiful and... I
love that because I'm literally in the process right now of kind of revamping
mine. Good to hear, that to make it simple is better plus with the social media...
Here's a strategy for you. Hire a professional photographer not a
professional web designer. Get a photographer to take a real amazing
picture of you that that conveys what you want it. Put that as the entire
background for your website, on Wix and then put, you know, a few
links here and there, put a video. That'll look really sharp. It'll show
that you're professional because you had a real professional photographer do that
and it's yet it's simple you don't have to hire a web designer. Right, right, good.
Love it. So, what do you think? Do you think I'm
crazy or do I know what I'm talking about here.
I'll let you be the judge. But if I'm the judge, I'm going 50/50.
But it makes good sense. Hopefully it was helpful and we'll see in the next video.