so we're going to look at how an amateur a pro and a master like to use techniques in graphic design
and then you can actually see where you fall into the three categories in today's video amateur Pro
or master so the first area of design we're going to look at Through The Eyes of an amateur a pro
and a master is the use of white space often but of course not always an amateur won't consider
white space as something that is that important heck they might even think that negative space
is the same thing as white space but that's a different story for a different video The Amateur
will often instinctively want to fill up as much of the white space as possible thinking that is
just the best approach but this isn't how 99 of designs should actually be approached however the
Pro Design understands that white space allows the design to breathe and also opens a door for design
principles to work such as proximity and also flow not to mention hierarchy Gotta Love hierarchy and
as you can see on this second design the viewing experience is more comfortable and we can actually
distinctly make out grouped objects that relate to each other but how does a master designer actually
expand on this now if you look at the pro design it seems very static almost as if the viewer is
stuck in one spot however if we then move and look at the master design we instinctively start
on the left the bottle gives us forward motion to the right and then we move through the white
space to the next group of objects and finally we finish with the Social account links in the bottom
right the master designer actually knows how to utilize design objects and shapes to actually take
the viewer through the white space on a journey that's the key difference here and it's how you
can Master white space okay cool but what about personality on a design how does an amateur a pro
and a master designer actually approach this well an amateur might very well make a design that is
technically quote unquote good but it might very well lack any personality or emotional Direction
and that's a big problem it can seem cold it can seem robotic almost as if it's been thrown
together without much thought at all this amateur design is more or less technically passable but it
lacks any Intrigue and personality it doesn't make me enthusiastic about growing my digital business
and it just seems pretty cold but then we come to the pro designer now the pro designer they will
understand target audience of a design and then actually create emotional responses via color
typography shape psychology and so on and this in turn adds a deeper personality to the design and
this website here is a good example of just this the designer knows that black is often used to
suggest strength modernity and sophistication and this would actually be perfect for a high-tech and
expensive Mouse company the layout is minimal which pursues that modern and sophisticated
ideology and then the design is accented with a cyan blue this blue can actually be seen again
as modern technological and it would fit right into this Niche sector but how does a Master
Level designer actually improve this already good approach a master will often do a few things extra
firstly they have the power to make their designs iconic through things like humor or just being
simply original this DHL design for example plays on the question of what came first the chicken or
the egg and this is a clever and a funny design approach and it's how the master designer steps
outside of the rigid and serious approach to graphic design now it doesn't have to be
humor of course because the brief weren't always cool for that it might just mean the design is
so original that it kind of sticks in the mind of the audience and this is a skill a master designer
will possess and here's the next amateur design in our third category today what can you possibly
see wrong with it or potentially wrong with it now some of you might think or feel this design
is off you might just think there's something not quite right with it for an unknown reason well it
might be due to the lack of consistency you see we have gradients with bold colors we have different
typeface styles different casing on the text and oddly different layout choices when it comes to
consistency the amateur designer might not have a running theme through the design and this makes
it look unprofessional and it just seems haphazard this results in an uncomfortable design to look at
and it's often deemed the unprofessional approach to the design a pro understands that consistency
is King in graphic design and they will use things such as shape typography color schemes
Etc to build a running theme and if you check out this UA layout right here you can see there
is a strong kind of scheme throughout we have that hexagonal shape that's been repeated and we have
the same typeface used on the entire design and it just looks like a more of a well put
together design I'm sure you will agree but what about the master designer in this instance well
they understand everything the pro does but they can actually have fun with it they can break the
rules at certain Junctions or just add something that goes against the running theme to create a
response in the audience or the viewer for example right here the designer has two layouts that use
duotone photographs yet the screen in the middle has a bold graphic style yet it still actually
works together well in harmony but this one in the middle does stand out a bit more but importantly
why because this likely is the most important information on this design layout so we've
arrived at the fourth sector in today's video on how a amateur a pro and a master would actually
approach certain design situations so here is a typical amateur design and as you probably feel or
you know it's way too cluttered right it's one of the biggest mistakes an amateur can actually make
and I see it so often and it also often results in a messy and uncomfortable design to look at one
problem amateur designers face is that they often have amateur or low grade level clients and these
kind of clients they often want to fill up as much white space as possible and just make the design
seem busy and cluttered for whatever reason so it's sort of like a troubling situation to be in
but it's one situation designers should strive to get out of the pro designer will actually
start to remove unnecessary objects or elements on their design and they won't be afraid to do
this when you start to simplify a design and remove things back you then make better design
decisions and choices and the design just simply becomes more functional in the end
not to mention often more visually appealing to look at the master designer in regard to
simplification knows exactly how much to simplify and can often have fun with chaotic and Busy
Designs if the brief calls for it layouts can be one of the worst enemies for an amateur designer
when it comes to simplification and so if you'd actually like to see a complete course by myself
on layout design just check the video on screen and until next time guys design your future today
I want some things
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