- I'm sure you can agree,
it's not hard to see why video is so popular these days.
For one, it gives eyes a well-needed rest
and it's also easily digestible in the search space
with a lot of contextual content.
Converting your content into video form
has been found to have a number of benefits
that actually take the cake
in the form of potentially massive return on investment
through many different channels.
So while this may sound great longterm,
why should video marketing consume your waking hours now?
(upbeat instrumental music)
Howdy, it's Trav here from Neighbourhood
where we help brands find sale and keep their people.
Well, video is super versatile, an engaging content form
that not only gives us a real life picture
of what's happening
but it also is easy to share across multiple platforms.
As well as this, consumers love video content
because it's entertaining and engaging if it's done right.
And it's accessible to anyone with internet access.
There are multiple types of video out there.
So before you start flashing out an Oscar worthy portfolio,
it's important to understand the intended purpose
of the video to make sure that it's effective as possible.
So let's break each of these down first.
First, you've got explainer videos.
Perfect for educating people about your products
and fit for instructions and customer service activities.
You've also got interviews
which encourage healthy conversation
by showcasing a special guest or an influencer.
Next, you've got product reviews and demo videos
that can be created by brand ambassadors
in exchange for free products.
So top tip, if you can find people in your industry
looking to boost their following, get in touch
and this can be a great form of free advertising for you.
Lastly, live video is your best shot to get cosy
with your audience as it feels more real and personalised,
being particularly useful on social channels.
Now that you've got the basics down part,
let me give you the top five reasons
you need to shake up your digital strategy
with video marketing this year.
First cab off the rank is SEO,
Search engine absolutely froth videos
because they see them as high quality content
and they reward you by ranking you higher in search results.
So to this end, using videos and various types of content
as well as on your main web pages
can work wonders for your SEO.
Just to remember to optimise them properly
with the right keywords and a great title
that's going to bring in the clicks.
Next, in a marketplace saturated with choice
marketers have found he best selling technique
has nothing to do with selling
and everything to do with educating.
Impairing your customers by having a conversation with them
and not at them
and connecting them with the information, sites
and networks they value creates meaningful relationship,
builds trust and provides a better way to buy.
In this way, marketers need to come to the table with value
rather than just the sale
and what better value than a video that gives customers
a really up close look at your products and services.
Thirdly, video helps you get personal.
Instagram stories, Snapchat, Facebook live
have skyrocketed in popularity among the digital space
as they offer people intimate glimpses of what you're up to
or as a creative medium with the real time feel.
Transient content like this is great for providing
a sense of face-to-face interaction,
building brand trust and creating culture.
Next, it's super important that 74% of people
who get an opportunity to see a product demo
or explain a video, will buy it.
What's more, landing pages have found
to be a great place for videos,
supposedly boosting conversions by up to 80%.
Lastly, using video in your marketing
means that you stay competitive with 81% of businesses
now using video for their marketing.
Video is one of the most popular content forms
on the planet and it makes sense, right?
In an increasingly impersonal digital world
connection and personality set you apart.
Rather than growing at the expense of your customers,
video is a more lovable way to sell, it's real time context,
making it extra meaningful.
So if you found this video helpful,
then feel free to share it with someone that you know
that needs a hand with their video marketing.
And that's it for me, happy marketing.