There is more demand for marketers than ever before. My name is Paul Mendes, welcome to my
channel, I talk about all things freelancing, entrepreneurship, and lifestyle freedom. And in
this video, today I want to go over one of the top growing skill sets that you can perform to
set yourself up for the future. This is going to be helpful if you're just looking for a new job,
you want to start a side hustle, you're interested in marketing, and you want to learn how you can
advance your career and set yourself up for success in the long run. Now I have a couple
of articles that looked at some LinkedIn studies that they did and I want to break them down for
you so let's get right into it. The first study shows that there's more demand for marketers than
ever before and if we go into this article there's a really good quote kind of in the beginning here
that states one of the contradictions that you may be going through thinking that
well a lot of industries have been suffering however the marketing industry is not that way.
The quote reads "disruptive events like a pandemic and economic recessions
often take a negative toll on hiring demand but marketing has seen the opposite impact
businesses are recognizing a need to innovate and differentiate in the way they reach potential
customers and are looking to their marketing departments to help drive that innovation"
And this is something i've seen as a freelancer a consultant over the past year and a half
the demand for marketing jobs and skills has continued to increase and that's on the remote
marketing job front whether you just want to work from home have a flexible work schedule
or you're interested in becoming a freelancer or a consultant this is going to help you by knowing
where you can focus your energy on expanding your skills and that gets into the next article I found
which was another LinkedIn study, and this lists the top 10 in-demand marketing skills.
So this new report from LinkedIn lists the top 10 in-demand marketing skills for 202,
and not just the rest of 2021 but these are skills that are going to continue to increase in demand
the more time that passes by. So let's get right into this article:
The top marketing skills in demand in the last half year digital marketing and social media
jobs are trending on LinkedIn half of the top 10 jobs posted on the platform are in
the digital or media space now it's important to look at an industry leader like LinkedIn who
does the research they're actually going out there they're seeing what kind of jobs are being posted
so this isn't just someone who's posting this that has their own bias or interest this is
LinkedIn doing a study on their platform of all the different jobs all the different openings
that are there remote work full-time work all of that goes into the study now if we go a little
bit deeper we can get into some of the top in demand skills and let's get right into them here
so the first is press releases now press releases are very valuable for new brands companies that
do a rebrand and it's basically you as the marketer coming in to put together a press release
that you then go out there and you get exposure for. Whether it's local news channels in the area,
relevant blogs, all of those different things your job when you're working on a press release is to
get that information out there so that's the first one. And we're gonna roll through these
pretty quick because in this article it actually gets into other areas that are fast growing
different platforms we can focus on so stick with me and I guarantee you'll pick up at
least a couple helpful nuggets for you on your journey now the next is html now html for all
the coders out there that like to work with the code the back end of websites the things that
really make the websites and apps and softwares that we know and love tick and run and operate
that is just going to continue increasing in demand so if you have an interest in this area of
expertise that is one of the top marketing skills you can go out there and you can start to advance
to get more money in your career. Now the next is web analytics. Analytics is a massive part of
any marketing strategy because as the industry has shifted to a digital landscape everything
can be tracked so it's not like the days where you just put a tv commercial out there or a billboard
and you just hope that people see it nowadays everything is tracked every click every email open
and being able to look at those analytics compile them into a report and then make
decisions on that data is a very valuable skill to have. Let's keep it rolling, number four sales
promotion. This can be whether a company is having a sale or whether they just need help
selling their products or services they can hire freelancers consultants or just people who are in
their marketing department that work remotely to help them with these ongoing promotions and
there's so much that goes into promoting there's social media there's email there's word of mouth
there's so many different ways you can go about promoting a sale and that's why this is one
of the most in demand skills you can start to develop. Next, administrative assistant. Number
five administrative assistance is also something like a virtual assistant could be in person but
a lot of times it's a remote position and you're helping with all the different admin tasks there's
so many things that pile up as a business owner in a corporation that people need help doing so
answering emails scheduling appointments booking travel accommodations all of this actually helps
in the marketing because marketing isn't just advertising that is a big part of it
but marketing is everything that goes into getting a good or a service out to the marketplace.
So now let's keep it rolling, digital marketing. Rolling on what I just spoke about digital
marketing is pretty much the overarching umbrella of all the different marketing you can do on the
internet now this is one of the most in demand skills it's kind of where I really found my way
and it's a very broad term digital marketing it includes the organic side of marketing which is
in the form of search engine optimization content marketing and then also incorporates the paid
side of marketing which is paid advertisements whether it's on Google, on YouTube, on Facebook,
all of that is encompassed in the digital marketing definition and that is why it's
going to be a massive career focus point you can go on whether you're a freelancer a consultant
whatever it is for years and years if not decades to come because everyone is transitioning online
if they're not already online the last year and a half has fueled that transition.
Now let's get into the next skill you can learn to put yourself in the best position as
a marketer and that is Adobe Acrobat; and as you start to look at some of these different skills
you can position yourself in a way where you align yourself with a certain platform
and then that makes you the expert in that space and you can start to go out there and
really package your deals together bundle them together and be one of the top known
people in the marketing space for that skill let's keep it going retail sales so this is another
marketing role or skill that people don't think of just as marketing but people need to sell products
in stores whether it's online whether you're doing retail sales support over the phone live chat
or you're in an actual store and you're doing sales this is a marketing position
that helps companies get that last push to get the customer to actually purchase the product
a lot of times people are ready to make a purchase but they just don't have the information they need
and when you're in retail sales what you do is you give them that information you give them
the different product categories and you let them feel like they're making the decision themselves
so that's a very vital role in the marketing is that last push to get the customer to purchase.
Moving on, Google Analytics. So this relates very closely to web analytics but Google Analytics is
its own platform in and of itself and just like we spoke about previously with the adobe acrobat
if you can align yourself with a specific platform that sets you up to be an expert in that space if
you will which will help you get more jobs so when you're just starting out and you're trying to find
a new skill don't try to master everything get your feet wet in a couple areas and once you find
what you like what platform you like working on you like providing services for stick with that
and start to build your portfolio up and that's the same way with Google Analytics it's a massive
in demand area. And now the 10th in demand skill, content management systems, also known as CMS.
So there's a lot of different software's out there that can either host all of your different content
whether that's photos and videos also customer data all of that goes into your marketing strategy
because you need to be able to have all of the company's assets in a place where you
can access them that is the job of a marketer. It's not always like we said just advertising
it's also being able to organize everything and getting those promotions those sales and all that
communication out there that needs to get out and the only way you can do that is if you have
a CMS you have a CRM and you're very organized and that is why that's an in-demand skill ,especially
as people shift more and more to the digital landscape. So now with that being said let's
get into the next part of this article I found very very helpful these are the marketing skills
with the fastest growing demand: Instagram, content marketing, creative problem solving,
brand awareness, branding, Hoot suite which is a social media platform where you can
schedule posts, we have Adobe Premiere Pro that's where you can edit things,
marketing automation that's email marketing but you build automated sequences out, also
customer experience so the entire customer journey providing a very good customer experience is a
form of marketing, and also Facebook marketing. So as you start to dig into all these different roles
a lot of times it can sound like marketing is just a buzzword but when you really start to dig
into it there is so much potential and opportunity when you develop these in-demand marketing skills.
And if we keep going down, I like this part of the article because it kind of summarizes it all
together. I know there's a lot of different things we went over so if we look at this part right here
it says in the job market getting hired has a lot to do with supply and demand LinkedIn has
identified the marketing skills with the highest supply to demand ratio here they are in order with
the skills at the top and higher supply and the skills at the bottom in lower supply. So just
like with anything in life if there is less supply and there's more demand you're going to be able to
constitute a very good salary for the services you offer now on the other hand if the demand is
low and the supply is high you are not going to be able to get the type of money you want to earn so
as you start to look at these different marketing skills don't just see what's the easiest to do see
what you have actual passion in you want to learn that is in high demand and has low supply that is
how you can position yourself as an expert in your space and that is why I always preach like we said
multiple times ,align yourself with a platform because the amount of specialists that are very
good at a specific platform in marketing is not as high as people who just say that they're a
jack of all trades. So let's get into it the first is digital marketing and that makes sense because
digital marketing once again is kind of that overarching entire universe of all the different
marketing online. So let's keep going number two advertising, now advertising is something
that it might sound like is very very saturated but in reality the people that can effectively
set up profitable campaigns is very very low it's hard to find those people so if you can
find your way into the skill set it encourages you to learn more and you like to learn more about the
different analytics marketing advertising I highly suggest going down the advertising route. Now
going into the third in demand supply to demand ratio skill set or job and marketing that's social
media. So if you you're not really the analytic type but let's say you're more of the social type
you like to put together posts videos you like to get people commenting and engaged social media is
a great skill/job to really focus on. Then getting into data science, data science is looking at all
the different data and looking at big data they call it looking at a lot of different large sample
sizes of data and making calculated decisions. Now this is something that's a little bit
even over my head even though I love analytics, but this is taking it to that next level working
with a lot of big companies and corporations could be small companies too but a lot of times
data scientists are in very high demand and you can get paid a lot because like we see here
it's the number fourth in demand to supply ratio. Now we get into graphic design,
now graphic design is really awesome because if you're that creative type but you also want to
be able to make a good amount of money instead of just painting on canvas which is awesome but
you can take that and put that on the screen and now you can help brands with their logos
with their social media graphics with designing video editing all of that goes into graphic design
and that's a huge in demand skill especially if it aligns with your personality type. Next number six
is product marketing, we went over this a little bit but that's similar to like retail sales but
it's you promoting a specific product and getting it sold next we have corporate communications
like we said previously with the CRM there's so much that goes into just communicating
in business and being a good communicator is what really separates just an average
worker from an excellent worker it's not always someone who just gets their work done as quick as
possible but it's the person that's able to stay in communication and let people know where they're
at in the project so if you can go into a company and help them with their corporate communication
systems and flows and processes you can be very high in demand now we get into sales operations.
Number nine is web development and number ten is writing so as you can see these are more
on the bottom end which means there still is demand for these uh skills and jobs but
the supply is much higher so I would really try to focus on the top half of this chart
and lastly to finish this video off I want to go over where the greatest skill gaps are because
if you can fill these gaps you can put yourself in a position even if you don't have much experience
yet, you can put yourself above the competition so whether that's you on Upwork sending out proposals
trying to get read over other people or you just trying to land a remote marketing job
find where the gap is in the marketplace and you should be the one to fill that gap.
The first is digital strategy this is looking at the overarching
strategy of a company as it relates to their digital media their digital marketing you look at
everything they're doing their industry what their competitive advantages are and you come and you
put together a strategy for them almost like a consultant where you suggest where they should
be placing their focus their emphasis and most importantly their marketing budget. Now number two
is Omniture to be honest iIm not exactly sure what this is so why don't we look this up, Omniture
so this is an online marketing and web analytics business unit so this was acquired by Adobe so
you know this is something that is important if you don't know what something is look it up on
Google the answer is right there. So once again this sounds like it's a web analytics company
that you can focus on learning their platform and you can provide a gap in the marketplace
and like we just saw i didn't even know what it was so that's a great opportunity right there.
Then we have link building link building is think about the back end of SEO it's you getting links
from other high domain authority websites back to your website back to your articles and it's also
the process of linking your website to other parts of your website and to other people's
relevant websites this helps improve the search engine optimization. Then number four we get into
search advertising now this is my bread and butter i'm a google partner a Premier Google Partner
I love the Google Ads network, you have the Google Search Network which is what this is
talking about the search advertising but you also have a lot of other things that go into
search such as the Google Shopping network which are those products that show up at the top of the
page but basically search marketing is when we go to Google and we search for a product or service
the first few links that pop up are typically ads and if you see those product pictures those are
ads. So businesses need people to set that up, and if you're interested, Google has a bunch of free
resources for you to learn that. And fifth ,off page SEO. Now off page SEO is the process of doing
everything that's not on your actual website's page to increase your search engine optimization
now there's a lot of different strategies for this and it's a little bit on the other
side of what I focus on. I focus more on the paid ad side the search engine marketing side
whereas the off page SEO is more of the organic side, but it's thinking outside the box and it's
finding ways to increase your optimization score but not on your actual website page
through other means. So that was a video on a lot of different things, we went over the top 10
in-demand marketing skills that you can learn, we also went over why marketing is a great field that
you can start to develop your skills in because it is not going anywhere and if you focus on
expanding your skill set in one of these areas filling the gap in one of those gap ratios we just
showed you can set yourself up for future success. My name is Paul Mendes with Profitable Freelancer,
before you go please watch the video right here next and have a good rest of your day!