♪ (ragtime music) ♪
- Hello, ladies.
- Why, hello! - (sexy man) Now back to me.
Now back at your man. Now back to me.
- I love him. - (sexy man) Sadly, he isn't me.
But if he stopped using lady scented body wash
and switched to Old Spice, he could smell like he's me.
Look down. Back up.
Where are you? You're on a boat.
What've we got here? A male pornography here?
- (sexy man) What's in your hand? Back at me. I have it.
It's an oyster with two tickets to that thing you love.
- (cackling) - (sexy man) The tickets are now diamonds.
Anything is possible when your man smells like Old Spice and not a lady.
I'm on a horse.
♪ (Old Spice jingle) ♪
- ♪ Duh, duh, duh, duh, duh, duh, duh ♪
♪ And the ship that crossed the ocean ♪
- Hello, ladies.
- Why, hello again!
- (sexy man) Does your man look like me? No.
Can he smell like me? Yes.
Should he use Old Spice body wash?
- The man of my dreams.
- (sexy man) Do you like the smell of adventure?
- Oh! - (sexy man) Do you want a man
who smells like he can-- - Ooh, he's walking on water.
That's quite biblical, isn't it?
- Fake cake. - (sexy man) Of course you do.
Swan dive... - (laughs)
- (sexy man) ...into the best night of your life!
- That takes some creativity.
The guy's great.
- (rushing water) - (laughing)
- (sexy man) You tell me. - ♪ (Old Spice jingle) ♪
- Yay.
- (aggressively) Old Spice Body Spray will make you feel so powerful
it'll blow your mind right in front of your face.
- (shocked) Oh!
- (brain) Goodbye. - (ripped man) OH NOOOO!
- (explosion) - (laughing)
- Oh! (laughs)
- (ripped man) ♪ Buh, buh, buh, buh, buh, buh, POWER! ♪
- (laughter) That's not your dad's Old Spice.
(bowling ball rumbles)
- (explosion) - (ripped man) POWERRRRR!
- It's the Old Spice Exorcist. This is awesome. (laughs)
- (ripped man) In a can! - (horn blares)
- Somebody was on drugs when they made this.
(boxing bell rings)
(laughing)
(heart monitor beeps)
(bearded man coughs)
- Where am I? - (ripped man) ARRRRRRGH!!!
SAY GOODBYE TO THIS NASTY BEARD!!!
- (bearded man) What happened to me?
- (ripped man) I don't know! I'm not a doctor!
- (faint rumbling) - (ripped man) Old Spice shaving geeeeeel!
- Oh my god.
- I'm a little too old-school for that.
That's pretty wild.
- (hip dude) New Old Spice shaving gel: it's cool.
♪ (Old Spice jingle) ♪
- Sort of leaves you speechless, doesn't it? (snickering)
(movie reel clicks)
- (Finebros) So what did you just watch?
- Well, advertising Old Spice.
I'm not sure what Old Spice is.
- Old Spice commercials.
- The classic Old Spice commercial for this era.
- I don't know how many years they've been in business,
but, god, I was using them way back in teenage years.
- (Finebros) How would you describe these commercials to somebody?
- I don't remember them that well.
- They're very upbeat.
- Very contemporary. Very funny.
- Those are out there.
- The first one, we've seen so many times.
He was on a horse.
- The second guy kinda seemed like he had a rage going.
- (laughing) The second one?
I don't know what the hell's going on with him.
He screams a lot.
- Oh, I just think they're so clever
and fun and brilliant and it catches your eye. I love it.
- (Finebros) Why did they choose to make outlandish commercials
to sell products? - I think they did it
just so you'd remember the product name.
Television has become commercials interrupted by programs,
so they have to do something to grab the attention.
- To get attention.
And you'll remember it.
Supposedly when you go to the store you'll go,
"Oh, I remember that. That was funny." And you buy it.
- Well, for something that's been around for a really long time,
you know, they had the sailor for a while and he was really stupid.
I'm really glad they got with it and joined the latest millennium
and did something just awesome.
I would buy that product.
- (Finebros) Did they make commercials like this when you were a kid?
- Nope.
- No.
- Noooo.
- When I was a kid, we had no TV.
- A lot of commercials were radio commercials.
They were jingles.
- ♪ And the ship that sails the ocean ♪
I'm jingling the Old Spice commercial.
- (Finebros) What were commercials like when you were a kid?
- Pretty simple. Straightforward.
- This is Ivory Soap. It floats, you know.
There's a baby over there and... that's about it.
- They were more like the shows back then.
They were much more wholesome.
You didn't have people parading around half-dressed.
Especially men, because they were very sexist.
- A lot of the products were being sold by the stars of the shows.
- Someone like Arthur Godfrey would come out and he'd talk
very seriously about the product.
- (Finebros) I actually have an old Old Spice commercial to show you.
- Wonderful. I'm excited.
♪ (adventurous music) ♪
(laughing)
- Oh, I remember that actor.
- I've seen it. (giggles) - (sailor whistles)
- (voice-over) Wake up with Old Spice and feel--
- We've got the girl in the window,
so it's going to be very effective for dates.
♪ (wholesome instrumental music) ♪
- (voice-over) Wake with Old Spice. Feel the spray on your face.
- I remember that bottle.
- (fondly) I remember that bottle.
- (voice-over) Come on!
Wake up to the freshness of the open sea with Old Spice.
- Better world. Sorry. - (voice-over) ...Old Spice shave cream.
- People say, "Oh no, it wasn't."
Sorry. You are wrong.
- I like that one.
- I think that a commercial like that would still stand up now.
I truly do.
- (Finebros) What would you say is the difference between that commercial
and the ones we showed you? - Not as imaginative.
- Much less zany.
- There aren't any special effects.
- In the modern one, you have a guy
that you can't look like 'cause that guy's got it all.
He's not somebody that you're gonna be,
but you might be on the ship and you might be a cowboy.
You can be a hard-working guy
and take some pride into that and use Old Spice.
That's the message. - (Finebros) Very Mad Men of you.
- We're "mad menning" it.
(laughter) That's right.
- (Finebros) Why do you think things have changed?
Why were commercials more wholesome then and now they're not that way?
- Because society's changed.
- Well, I think our society, as a whole, has developed ADHD.
- No one has any patience for anything, y'know?
Hit me over the head with it or don't hit me at all.
- We are a world of advertising.
That's all we are, 24-7.
So you really gotta jump in with your 30 seconds.
- I don't want to get into the "advent of the internet
has spread everything so globally. Yadda, yadda, yadda."
You have to compete with so much more.
You don't have that captive-- my goodness, we had four channels.
You know? That's a captive audience.
- (Finebros) These commercials are very popular online.
They have tens of millions of views.
- (laughing) Some people will watch anything.
- Just goes to show you how far we've degenerated. (laughs)
- There is a viral quality to those things.
They're entertaining.
- Ad agencies know what the hell they're doing.
And they don't give an S-H-I-T
about this guy or people of my age group.
- (Finebros) Did you every think that one day the commercials
would become the entertainment? - No. No.
- Never. But a lot of them really are like little baby movies.
- I think it almost has to be the entertainment now because, like,
"Oh God. Now here comes the commercials."
They've made it now to really entertain you.
To make you stay.
- I didn't know there was going to be an internet.
You've got to remember this.
All this stuff has happened that I had no idea what it all was.
- Thanks so much for watching another episode of Elders React.
- If you liked this episode, don't forget to give it a thumbs up.
- To watch deleted reactions, click the box below.
- Look at yourself.
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- Goodbye everybody.
(flirtatiously) Goodbye Old Spice guy.