hi I'm govern from the TV group in Sony
Europe and in this video we're going to
take a first look at the latest addition
to the bravia 4k HD or premium lineup
it's the new xf-90 series
firstly let's find out more about how
the xf-90 delivers great picture quality
to get the very best from all of the
different types of content we watched
there are two critical elements a good
picture processor and good panel
technology the picture processor plays a
crucial role in delivering a great
picture regardless of where the content
comes from the xf-90 uses the same x1
extreme processor we've seen before in
our flagship a1 bravia oled TV on a
flagship z de.9 LCD TV the x1 extreme
means we can get an even better picture
quality than a conventional TV with more
accurate noise reduction more accurate
detail enhancement better contrast and
color upscaling and smoother color
gradation well the panel technology side
of things the xf-90 uses a full array
LED backlight with our extended dynamic
range Pro local dimming control with a
full array LED backlight the LEDs are
positioned directly behind the screen
and are controlled in zones this means
we can get much more accuracy for
displaying bright and dark areas on the
screen at the same time that's something
that's much more difficult to achieve
with the conventional edge LED system a
brand new feature debuting on the XF 90
is our new motion technology X motion
clarity X motion clarity utilizes the
full array LED backlight to ensure that
you can watch fast-moving sports or fast
action film scenes without losing the
detail and brightness in the image of
course the xf-90 also features our
triluminos display technology which is
capable of showing a wider range of
colors and tones than a conventional TV
that means you get a vibrant natural
picture quality which accurately
displays the wider range of colors found
in 4k HDR content for 4k HDR content the
xf-90 will support HDR 10 h LG and dolby
vision so you can enjoy 4k HDR content
from a wide range
of sources these technologies are really
important for 4k HDR content but they
will also improve your regular content
as well for example making your favorite
blu-ray film look much closer to 4k HD
are essentially upscaling the brightness
and color in the picture to complement
the fantastic picture quality the xf-90
brings a new stylish look to the bravia
lineup the slim dark aluminium bezel has
a softer more rounded look and the
elegantly angled l-shaped stand not only
looks great but is practical - with its
built-in cable management keeping all of
those cables out of sight if you want to
boost your viewing experience with
better sound quality the new xf9 Tizen
sandbar has been designed to perfectly
match the xf-90
it's not only a perfect fit for the
stands but also has been designed to
complement the design of the TV in color
and and finish finally with Android TV
you get chromecast built-in for easily
sending content from your smartphone or
tablet to the TV voice search allows you
to find content simply by just asking
the TV forest unrelaxed says - Google
Play you can find plenty of apps and
games to keep you entertained for Amazon
Alexa owners you can also control your
Sony TV once connected you can just ask
Alexa to turn the TV on switch inputs
and lots of other different commands
that's been a first look at Sony's new
bravia xf-90 4k HDR premium TV available
soon in 49 55 65 and 75 inch screen
sizes it's a gray combination of
stunning 4k HDR picture quality stylish
design and all the amazing benefits of
Android TV thanks for watching and to
keep up with all the latest information
on features release dates and pricings
keep an eye on your local Sony website
you