if godaddy has ever made you feel like
you need a domain in order to
sell what your business offers well i
have news for godaddy
you don't need a website in fact an
instagram profile is a perfect
substitute
for not having a website and in this
video i'm going to walk you through how
exactly to
just use instagram to sell more of your
services
coaching or products and stay tuned
until the end where i'm going to show
you how to create a
website off of instagram without ever
having to buy a domain
sorry godaddy
[Music]
so in order to sell on instagram without
a website
meaning you're just going to use your
instagram profile to sell your offers
the very key to all of this the
foundation
it starts with your profile so since
your profile
meaning the page that followers land on
since it is the foundation of this
entire strategy
you really need to nail this you have to
make sure
that it's crystal clear who you help and
how
right at the top of your profile this is
usually the bio area
where you make this clear now i have
covered this topic
in depth so i'm not going to go into it
in this video
but for more on creating a profile
maybe giving yours a makeover and making
sure it really
nails it especially for that first
impression check out this video
right here now once your profile has
been made over and it's crystal clear
who you serve you'll then move into the
second phase
of this strategy of how to sell without
a website
the second phase is all about your
instagram highlights
now just to be clear with highlights you
have stories
and then you have highlights so stories
disappear
after 24 hours right they're little
video clips that live
right behind your profile and they
disappear after a day
highlights on the other hand are saved
instagram stories
so anything that you created more than
24 hours ago
you can actually save as a highlight
which is all those bubbles underneath
your profile
you can save that story content in one
of those highlights
those highlights can live on your
profile forever for as long as you want
there's no limit to how long the content
within your highlights
can exist on your profile the reason why
i'm emphasizing highlights so much is
because
highlights are going to become what
would be the navigation menu of your
website
if you were using one so when you go to
a website and maybe you can visit one
right now like
elisedharma.com take a look at the
navigation menu
these are the main topics that the
website covers
and usually you'll see things like about
me
services client reviews contact me
blog those sort of topics so with this
in mind i want you to think about
designing highlights
specifically to replicate those topics
you would typically see
in a navigation menu here's what i
suggest have a highlight called about me
a second highlight called work with me
or services
something along those lines depending on
your business model
a third highlight called products or
offers again depending on what makes the
most sense for your business
model faqs or frequently asked questions
is a really great highlight to have
reviews or results
whichever is most applicable to your
business and last but not least a
contact me highlight
just in case it's not super clear for
your followers on how they can get in
touch with you
for even more ideas on the highlights
you can come up with to replicate a
website
check out this video right here where i
go into this topic
a little more in depth now that you've
sketched out the highlights that you'll
need on your profile to replicate a
website without having a website
the next thing you're gonna have to do
is think about what story content you'll
need to create
to build out those highlights because
remember highlights are
saved instagram stories now for this you
may be able to use existing story
content that you already created
and of course this also means you need
to have the archive
function turned on meaning that your
older stories have already been saved in
the archive
so if you don't have this setting turned
on i highly recommend you turn it on
right now
looking through your story archives you
can use existing stories
if they already fit what your highlight
needs so for example if you're building
out the
contact me highlight and you already
have a couple stories
that share your email or your phone
number you can go ahead and
save them under that highlight now if
you've never made stories that share
your contact information
you're then going to need to go ahead
and create that story
in order to be able to save it to that
highlight you can also use
existing stories from your archive if
the stories were posted in the same
order that you need to share
that information so little note here you
can't reorder stories in your highlights
they're going to show based on the
chronological order that they're in
lastly you can use existing stories from
your archive if they include a clear
call to action for the viewer to
reply to the story or dm you if you
don't have this
you'll want to go ahead and create this
new story and add it to your highlight
let me show you what all this looks like
on my instagram profile
so remember the archive setting you're
going to find this by going to
the hamburger icon in the upper right
and then tapping
archive so this is now going to load my
story archive
if this isn't turned on you can hit the
three dots in the upper right
and head to the settings of this feature
but i highly recommend that you have
this on because
this is key to building out your
highlights next let's cover
how do you actually create a highlight
so here are some of my older highlights
right here
all these bubbles underneath my bio
so the best way to create a highlight is
to hit the
plus button in the upper right corner
and on this menu you see the option to
create a story highlight
so i'm taken to a screen that basically
looks like my stories
archive right and down at the bottom
instagram has actually created a few
suggested highlights
based on some themes that it's picked up
on on my stories
so a mexico highlight for example would
be a good idea if i was really
emphasizing my travels which i'm not so
let's say i was building a highlight for
my youtube channel
and i wanted to highlight this video how
to grow your beauty business on
instagram
all i would do is go ahead and choose
the stories
that i want to feature in my highlight
and remember
the order they're going to be in is
chronological based on the date that
they were posted
so i'm going to choose these stories
then i'm going to hit
next in the upper right then i'm going
to tap edit cover
and so i can choose from one of these
images
or i can tap the button on the left and
add for my camera roll as well
so this allows me to create an on brand
cover image for my highlight
for now i'm just going to leave it like
this then i'm going to hit
done and then i am going to call it
beauty biz okay so the key with
the name of your highlight is to keep it
really short
i find that highlights that are longer
they get
cut off on your profile so for example
if i change this to beauty business
and then hit add i'll show you what
happens when it's on my profile
there it is but all you see is beauty
busy
it gets cut off with the dot dot dots so
to edit this
tap on the highlight which by the way
here it is
but to edit it we're going to hit the
three dots at the bottom
and then choose edit highlight and then
we can change this to
beauty biz let's see if that's short
enough so if i go back to my profile
yes now we can see the full name beauty
biz
so that's what i recommend get creative
and come up with a name
that's not going to be cut off so this
highlight was just a demo
but what it's missing is a call to
action at the end right this is really
just
promoting my youtube video and asking
people to swipe
up but what it could use is a story
inviting people to reply so let me
create that story for you and just show
you what that looks like
so i'm just going to film it in my
stories okay
so here you can see at the bottom i've
got story selected
for more of my youtube videos hit reply
and i'll send you the direct
link okay so again this is just a demo
but i'm going to share this to my
stories
there it is i'm going to go back to that
highlight
three dots at the bottom edit highlight
and i'm now going to go to the right
hand column where it says
stories separate from selected and i'm
going to look for that cta that i just
filmed there it is then i'm going to hit
done
and now when i go to this highlight
there's the content
but there is my call to action so
let's view this from another profile so
that you can see what it looks like
from a follower's perspective okay here
i am
viewing my profile from another account
so let's tap on beauty biz
so we see the content and notice that
the swipe
up link that i attached in my story it's
still connected
here i have the send message feature at
the bottom
there's another option to swipe up send
message
and then here is where my call to action
really makes sense because i'm pointing
down
and i'm asking people to reply this is
what i'm going to see in my dms
long after this story has expired after
24 hours i'm going to see replies
to this call to action and this is
really key to this entire strategy
so as i mentioned in my demo the key to
your highlights
being a success in order to replicate a
website is you need those call to
actions
at the end of your highlights now beyond
that as you're creating content whether
for your feed or your stories
you'll want to continue to direct people
to specific highlights
that are going to answer their questions
or give them free ideas whatever it is
that you're
featuring in that highlight but you're
going to have to remember in your
content strategy
to direct people to relevant highlights
when applicable
now after your profile and after your
highlights the third
piece to this puzzle is direct messages
the dms this is where you are going to
respond to people who
are replying to your highlights and
close sales as a reminder your content
strategy is going to be designed to
drive
people to relevant highlights and then
when they view highlights
the last slide will have a built-in call
to action for people to reply to that
story
that reply will then generate a private
dm
thread between you and that follower and
the dms is the best place to
close sales now i have covered the dm
strategy and closing sales
in depth in this video right here so if
you haven't caught that
one i'd highly suggest you watch it
here's an example of this strategy
in action i received this dm on april
16th from this account the structured
junkie
and there is a reply to one of my older
highlights
or my older stories saved under a
highlight the reply
is is this video vault so if i tap on
this i can see
what story this person viewed now this
is a story from
50 weeks ago but it's there because it's
saved as my highlight and people are
watching my highlights
so they asked me is this video's vault
and i said yes
and there you go there is an interaction
from someone watching my highlight
and replying and now we have private dm
thread now as this strategy really kicks
off for you you might
find that you're really busy replying to
dms
so to make this process efficient i
recommend for you to turn on
saved replies so on your profile head to
the hamburger menu
and then go to settings and then because
i'm a creator account i'm going to tap
on where it says
creator and under this menu i see a
section called
saved replies so you can see all these
saved replies that i've already created
in fact it's really easy and fun to use
them especially when i'm saying
thank you or thanks for the love i just
write these little
codes that you see in gray and then the
entire message
will populate so this is a really handy
feature to make your
dms manageable or have your team members
jump in and help you manage your
messages as well
if you love the idea of saved replies
well lucky you
i have gone through and brainstormed a
bunch of ideas
of the types of saved replies you can go
ahead and create for your account so
let me share those ideas with you the
first saved reply i would create is a
link for someone to buy something from
you or pay you whether that's
through a checkout page or something
like stripe or paypal
now if you offer coaching or services i
would create a saved reply
that answers the question what are the
next steps for working with you
now if you deliver digital goods i would
create a saved reply
that lets people know how they'll
receive it whether it's through email or
will they download the product
i'd also create a reply that shares
where they can reach out to you with
questions or concerns about their
purchase
if you're a brick and mortar business
you can create a saved reply to
share your address information parking
information or pickup information if
relevant
and if you're shipping products out to
customers you can create saved replies
on how they provide their shipping
information or how you'll send their
tracking info
for more ideas on creating saved replies
check out this video
right here there you have it my entire
strategy on how you can sell on
instagram
without a website now if you've made it
this far in the video
and you're still thinking yeah it'd be
really nice to have a place where i can
send followers to then i have something
for you
did you know that canva which is the
tool i use for creating graphics and
creating images
canva has an option for you to create a
website
yeah here's an example website that we
put together in canva
in just a few minutes
when you're signed into canva you can go
ahead and click create design
and then search for websites from there
you're going to see a ton of website
templates
go ahead and choose one and adjust it to
fit your brand
fit your colors fit your logo all that
great stuff as you're building this
keep in mind that you can link to other
places from this website hub
so if you have a paypal link and a
stripe link or a youtube link you can
share them all here from this
one website once your canva website is
complete
you can go ahead and publish it i do
find that the standard option that
you're given is best for both desktop
and mobile
now with this website option it's not
going to be a custom domain it is going
to be a canva.com link
but if you need something in a pinch and
you really want to drive
your instagram followers to some place
this could be a really good option
the downside of this is you won't get
any stats on your traffic
but that might not be that important if
you're using it to drive sales
we covered a lot in today's video on how
to sell on instagram without a website
and we were able to dive a little bit
into your story strategy
specifically to make highlights now if
you're interested in learning more about
instagram stories
specifically to grow your visibility
your engagement your leads and your
sales
then i invite you to meet storyvault
storyvault is my answer to your question
of what do i post today in my instagram
stories
that actually moves the needle it's not
just gonna waste my time
storyvault is 800 done for you ideas
for your instagram stories for both b2b
and b2c businesses you'll find 400 ideas
for both of those
categories storyvault was specifically
designed for you
the busy business owner that's why i did
the brainstorming for you
and it's proven to help over 20 000
business owners
so if you're interested in checking out
storyvault head to storyvault.com and
i'll leave the link
right below this video to ease in
revenue i'll see you in the next video
thanks for watching today's training on
how to sell on instagram
without a website if you liked this
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