- Hi, in this video, I'm gonna show you three great ways
to market your business on shoestring or for free.
Hey guys, I'm James Sinclair
and I welcome over a million customers each
and every single year through the doors
of our brick and mortar businesses and online,
and that's where I'm coming from to share with you some
great tips that will grow your business.
So if you love marketing stuff,
you love entrepreneurial stuff,
you wanna grow your business, make sure you hit subscribe
and that notification bell so we can let you know
via the gods of YouTube when we bring out great new content
to grow your business.
So guys, I wanna share with you three great strategies
that I'm using right now to grow our businesses
and they're three very different strategies.
You can do them on a shoestring and in many cases for free
and if you put just a little bit of money to it
then they can really go like rocket for you
in terms of actually getting customers for your business
because it's my strong belief that business owners
just don't do marketing good enough
and if get marketing, you do more marketing,
you're gonna grow your business.
And this is what we're gonna share with you right now,
let's hopscotch on to the flip chart and look at point one.
Number one is linking in or as others call it LinkedIn.
LinkedIn is fantastic right now in 2019
because it's got so much organic reach.
Now what does that mean?
If you remember back to 2007, eight, nine, 10 on Facebook,
you took something up and as long as people liked, shared
and followed you then there was a good chance
somebody was gonna see what you put up.
Now, if you want that to happen, you've gotta pay for views
but on LinkedIn, there's still great organic reach.
So what I like to do is put great quality and content
out on LinkedIn and get eyeballs on that
so that is really good information.
It's gonna help people,
and then ladies and gentlemen that turns into customers.
We wanna put great, good quality content out there.
We wanna be not annoying people by spamming them
and sending out stupid messages
and private messaging people that you've never met before
asking for sex on the first date.
We want really good quality content
that's gonna build relationships,
that's giving people great advice
and don't be scared about telling everyone
what you already know.
If you're an accountant, give out tax advice.
People will start watching you
and then when they want accountancy advice,
they'll come to you.
If you're doing marketing, give out marketing advice.
If you're a landscape gardener,
show people about how to grow the best plants
in their gardens or what they should be doing
at this time of year.
People will see that stuff
and then they will come to you for advice.
Now, in reality, you can do this on
all the other social platforms as well
but the great news about LinkedIn is that fabulous,
natural, organic reach that you don't have to pay for.
So LinkedIn is a big favorite one for me right now,
and let me tell you this in 12, 18 months time
that organic reach will go as LinkedIn
will want to charge you to get people to see your content
so while the going is good, take it.
Let's get old-fashioned right now as we delve into some
of the oldest forms of marketing we can get.
Newspapers and magazines.
Now while their readership is dwindling,
less and less people are reading newspapers and magazines.
There are still millions of people that are
and millions of people are reading them now online.
So what we always do in our business especially
for our bricks and mortar businesses
our leisure businesses.
We will do what we call read or offers.
So we'll go to newspapers, we'll go to magazines
and say, "Hey, we wanna give you a real juicy prize."
Maybe a free birthday party, 500 pounds worth of entry
with an experience.
And what we do is we say,
"Can you write an article about that
"and give the competition?"
Two great things happen here.
When we do this for free,
they distribute and give us a free advert
but we also by doing the competition
collect loads of data increase,
and once we've got data, we can market to that data
via direct mail or emails or phone calls.
So newspaper and magazine competitions
are a fantastic thing to do.
Now, don't forget you can also doing this on Facebook,
LinkedIn, on social platforms.
Competitions are a great way to collect data,
get people to engage with you
and in many cases, third parties will promote you for free.
I've been doing it for years.
It's a great thing to do.
You can get inside newspapers and magazines for free
to grow your business.
Number three, this is the last point
in how can we get customers for free
or on a shoestring budget is to get a big whale onboard
and let them have your products and services for free.
And what do I call a big whale?
When I'm talking about a big whale that has influence
or a customer database.
When I started out in my business,
I was a magician and I had no customers
so I'd go to schools that would have 1500, 2000 people
in that school.
I would do a free magic show.
After that, they were a whale.
I'd have all these little fishes
that were around that whale, the school
that would then buy shows from me.
So I'd always start business
by doing stuff free for big whales
that would recommend me.
They would have a database.
They would have a list
and just not enough people will do this.
It's a great way to grow your business.
Don't be scared to or do stuff that break even for a whale
that's gonna go out and recommend you
and say, "Look, I'll do this for free
"but if you really like my products and services,
"please recommend me to your list
"or go out to the world
"and just tell everyone how great we are."
That could even be a celebrity game.
If you've got a product to service
that a celebrity likes to buy from you,
do it for free but on the proviso
that they will market to their listeners.
There's so many micro-influencers.
Micro-celebrities that can really grow your business,
just give them some of what you're doing for free
and let the floods of customers and leads come your way.
If you think this video has helped you
in growing your business, well then come and see me live
for free at my business growth seminar.
If you wanna find out how you can do that,
check out the video description.
There's a little link in there where you can book on
and I'll see you live at one of my businesses
to grow your business.
Don't forget to hit subscribe and that notification bell
and if you've got any ideas you wanna share with me,
makes sure you hit them in the comments.
Maybe you disagree, I'd love to get involved
in a long conversation with you.
See you real soon, bye.