One specific example for the men's side platform is the Google Display Network.
The Google Display Network GDN is a collection of over a million websites,
apps, videos, and blogs that show AdWords ads.
Basically these million plus sites are using Google to help them offer their
page to monetize by providing advertisers with
online real estate to advertise on.
The Google algorithm will target the ads to the appropriate audience
by ensuring that the ads are relevant for the page content.
Will do this matching based on the keywords you select and other factors.
This will give you a much wider audience than just being in search results.
>> With GDN,
you have the opportunity to fine tune where you want your ads to be seen.
Beyond selecting audience based on key words,
you can choose topics to narrow your audience.
So for Abarkment we can choose to focus on dog related websites or
pick a specific site like one that sells pet supplies.
Or we can block our ads from certain sites that aren't relevant to what we
do, like a site that's dedicated to hating dogs and loving cats.
We can even focus on people who have been to our site before and
re target them when they go to other sites.
This is called remarketing and
you can find out more about that in the instructor notes.
>> It's called a display network.
Because unlike Google search, where you can use only text ads.
Here you can display all types of formats like text, image,
interactive, and video ads.
To learn more about this check out the instructor notes.
>> So with AdWords beyond Google search, we can target the display network.
And specifically for
mobile, you can capture the mobile Google display network.
So if you have a mobile website, you can advertise and
with mobile text ads, or mobile image ads,
that capture users that are browsing different sites on their mobile phone.
And they may see one of your ads and decide to click on it and
go to your mobile site.
So that's our regular mobile GDN, Google Display Network,
that's more to drive users to your mobile site.
The other opportunity you have is to drive app installs,
and we recommend setting up a campaign where you would target apps.
So your ad would actually show in other apps.
So when a user is, for example, using an app of maybe
you want to specify a certain category in which you want to target users.
So for example let's say, I like to travel a lot.
As a user, I might be on a lot of different travel apps.
Hotel apps, flight apps, whatever it may be.
But it's maybe I also have a dog at home and
I need to make sure that I have housing for my dog while I'm gone.
Well then as a dog Airbnb business
you can target users who are in travel apps.
So that would be a type of targeting you could set up.
Find users who are you know most likely to travel.
And they're already probably using travel apps.
And then I want to target my ad to show when they're using
one of those travel apps.
So you can think about what's the best type of targeting to capture that target
audience for you.
So one thing that I'm really excited about is AdWords just
released a new type of, a new campaign type for
display targeting specifically for app promotion.
So, it's called the Universal App Campaign, and
it's one of the easiest campaigns you can set up.
Which is why [LAUGH] I really like it.
All you need to do is link your app to the campaign and say I want to drive
users to install my app and this is my target and cost for install price.
And then you really just type up four different lines that
could be cycled through for the ad created and then AdWords does the rest.
They create the Add formats, and
then they then add words will determine all of the targeting.
The great thing about our universal app campaign
is that it targets all the different platforms that Google can offer.
So that would include Google search and Google Play,
but also the Google Display Network.
We were talking about it with target all categories for apps.
So you can have in app ads.
And then, it also targets YouTube.
Now, we haven't talked about YouTube yet, but
let's say that you have a YouTube video promoting your business.
So you can drop that video in this campaign, and
it will also start targeting users on YouTube.
So the great thing is,
it covers all the different bases, it's a really easy set up.
And it just drives downloads at your target cost per install.
So, it's a campaign that is easy to set up and it knows what you want.
Ideally, it's going to deliver that within a couple weeks of testing.