in this video i'm going to talk about how to create a signature health coaching program if
you're wondering how to get started creating your very first program if you're feeling kind
of stressed and stuck because you're just not sure how to structure your program and what to
include and how long the program should be then keep watching because that's exactly what i'm
going to get into in this video if you're new to me i'm kim foster i'm an md turned wellness
coach a business mentor to my fellow health and wellness coaches and also the founder of the
wellness coach academy an online training school for coaches after working with hundreds of coaches
and helping them to build their programs and launch those programs out into the marketplace
i've learned a thing or two about what a really irresistible coaching program needs to include
and how it needs to be structured and i'm going to be sharing with you my top tips today and also my
simple four-step process now before we go any further with today's topic i want to tell you
about my free signature coaching program template that you can download for free if you want to take
everything i'm about to teach you today and actually apply it to your business i'll leave
the link in the description box below so be sure to check there okay that said let's dive in now
the first thing that i want to talk to you about is why it's important for health and wellness
coaches to offer a signature coaching program i'm just going to cover this really briefly because
i've done other videos on this topic and i want to spend most of our time here talking about how
to create your program but if you're not sure why this is important and what the benefits are
then here's what you need to know so as a health or wellness coach it's going to be really hard to
hit your income goals just selling one session at a time you'll be working way too hard and you'll
be marketing like crazy and having to enroll a ton of new clients every month who will then just buy
maybe one or two sessions from you it also means that your clients won't have great results because
you and i both know that it takes some time to get really transformative results it's so
important to create that container or structure to work with your client over a period of time and
help them make some real changes in their lives so your clients will get better results and you won't
need to work with so many clients plus a signature program supports a premium pricing strategy in a
way that single coaching sessions just don't the other thing is that it's actually harder to market
one-off sessions than a signature program and that's because all you can really offer in a
single coaching session is coaching which to be frank nobody really wants nobody actually wants
to be coached they want the results and what they'll get on the other side not the process
or the experience of coaching when you're selling a signature program you can actually talk about
the results that they can expect so this allows you to market the outcome not the process it's
much harder to talk about the results of a single session or even a non-specific bundle of sessions
than a signature program finally a signature program it also allows you to stand out in the
marketplace because you'll be offering something much more elevated and irresistible than everybody
else who's just offering vague coaching delivered through one-off sessions okay so all that said
let's move into how to do this how do you actually design and create a signature coaching program
well i've got a four-step process to walk you through so let's get started step number one is to
pinpoint the outcome before you can do this of course you need to be able to identify the core
problem that your potential client has and a key point here is that this needs to be a problem
that people know they have this is important especially for health and wellness coaches
there are a lot of things that we in the wellness industry know are going on for a person and that
they are going to need to deal with the things you know that are happening underneath the service for
them but your client may not know this yet and if they don't know that this is their problem
they won't be motivated to solve the problem so once you're clear on the problem then you need to
pinpoint the outcome of your program so this is the way that things will be different for your
client after working for you so like how will life feel and look and be after going through
your program and having that big problem solved and this is so important because this is what
you'll be talking about when you're marketing and selling your program this will be you painting
the picture of how life is going to be different for them and this is what people want again they
don't want the experience of coaching they want the end game they want the result so from there
step number two is to map the journey now at this point you're ready to begin structuring
your package into phases you're thinking in terms of milestones or lessons or steps
basically you want to chunk your whole program into bite-sized pieces so here you're designing
essentially your coaching curriculum and using your expertise to move your client from start to
finish so what are the steps to your process for getting this result whether you've achieved this
for yourself or done this for your clients simply think through what you did and the order that you
did it in and one effective way to actually map out the journey is to use sticky notes so go ahead
and write down each theme or topic or milestone on its own sticky note and then put them up on a wall
and so you're taking a look and you're placing them in order moving them around until you've
got them in the order that you want from there step three is to develop and expand each of your
steps and also to add value to your program with things like handouts and supplementary materials
once you are completely clear on the overview of your steps and their order
it's really time to take a look at everything and flesh each step out so for each step consider the
following issues and make notes for each step so like what knowledge needs to be imparted what
skills need to be acquired what mindset work needs to be addressed and what habits or goals or
action steps need to be established as a result of this step also what coaching questions do you
want to ask during this step and then how will you deliver the content for this particular step
for example coaching calls or video lessons or tutorials or audio lessons or whatever it is that
you're going to use also as i said this is your chance to add value to your program people love
handouts and checklists and supplementary materials because it helps to facilitate the
outcome and it also serves people on different levels and with different learning preferences
so what you want to include here is basically anything that will help your client to achieve
the desired transformation that's whether it's journal prompts or audio recordings or
recipe collections or pdf guides you know whatever it is finally once all that is done it's time
for step four which is to give your program a fabulous name a great title for your program while
it seems like maybe it's a small thing but it can actually make a big difference
in how well you can market and sell your program one of the key secrets to having a program that
sells is having a compelling title that is clear and laser focused on the client's results so you
can use your title to convey something about the end point you know something about the desired
outcome a title that includes a specific time or number is particularly irresistible like 30 days
to better sleep or double your energy in seven days or you can use the title to paint the picture
of the journey that you'll be taking them on to get them from point a to point b and with this
you're kind of describing how you're taking people from their current frustration to where they want
to be for example you could call your program from stressed to serene if your program is a
stress management program for example okay that is what i've got for you today in terms of how
to create a signature coaching program that sells and that gets great results for your clients now
i would love to hear from you what is holding you back from building your own signature program what
are the problems or the concerns that you've got about this process for a lot of people if they're
in the beginning of building their business they are struggling because there are just
so many moving parts and so many decisions to make in order to pull everything together and
it just you know gets kind of overwhelming so if that is you then you're going to love my signature
coaching program template it's a free download and to get it all you have to do is follow the link in
the description box and inside this template you're going to receive my simple framework
and basically a step-by-step walkthrough of all the things that i talked about in this
video but in more detail and with prompts and fillable spaces to help you actually
implement and finally get it done it also includes a bonus checklist of handouts and features and
supplementary materials that will add massive value to your program and a client grabbing
titles template that will help you to easily create a high converting title for your program
again this is totally free so just grab it using the link in the description box and i'll send it
to you right away now if you liked this video be sure to hit the like button and don't forget to
subscribe so you don't miss it when i upload new videos take care and i will talk to you again soon