I would say that most of my videos, probably 80% of them are mostly...
Are focused on pure education, just pure tips.
Do you think you can slice that together?
My student Rochelle wants to know all things prep and strategy when it comes to
creating video content for business. Like this,
this is video content for business.
If you've ever struggled with creating video content that educates and sells
without being too pushy, then you're in the right place.
Because in today's video,
I'm sharing with you my video content creation strategy - never shared
before.
And stay tuned until the end where I'll share with you how you can get your
hands on 300 video ideas that you can use to grow your
business. What I'm about to share with you has worked for me, Elise Darma.
I have grown to 40,000 subscribers on YouTube in just 18
months.
And beyond the video content strategy that drove that growth,
it also helped my Instagram reach a hundred thousand followers
because I was able to repurpose the video content that we created for
YouTube over onto my Instagram feed. I'm Elise Darma,
and I've helped thousands of entrepreneurs, freelancers,
and creators like yourself use Instagram to actually drive
sales back to your business. And in today's video,
I'm sharing with you my video content creation strategy,
and I'm also showing you how I repurpose my videos so that I can
share them across all of my channels.
So there are two key parts to my video content creation strategy.
And the first part comes down to planning.
How do you plan out a video that's actually going to bring traction to your
business? Now,
the second part is how do you sell in that video without being sleazy?
So let's talk about part one.
When planning long form video content, just like this YouTube video,
I follow this easy five-part framework. The first is the hook.
All my videos start with a hook.
And in that first one to two sentences,
I try to peak your curiosity as a viewer.
And I try to let you know why you should care.
If you want to see examples of hooks that I've used in my videos, well,
you're on my channel right now.
Go ahead and view any of my YouTube channel videos and see how I've opened
things up with a hook that either peaks curiosity,
or lets the viewer know what's in it for them.
The next part of my framework is sharing the outcome.
If they stay and watch my video, what's in it for them?
What do they get out of the video? I like to put this in right after the hook,
because I know that my viewer is sitting there thinking, okay, lady,
get to the point. What's in it for me? So I like to tell my viewers right away.
After I've piqued their curiosity in the hook,
I like to tell them the outcome that they get by watching my video in full.
Then I go ahead and share a testimonial,
whether it's one of my students or of myself,
just like I did with this video.
I want to show proof that what I'm about to share has worked for me or
other people that lets my viewer know, even if they're a little skeptical,
it might still be worth their time to watch this video because hey,
here's the proof it's worked for other people. Then,
the next part of my framework is the tips,
the actual education that I'm sharing through my video,
because that is my video content strategy.
There are bloggers and YouTubers here who just share inspiration, right?
They have an aspirational life, or they just share entertainment. They're funny.
I'm not those things I'm sharing with you education.
So the tips part of my framework is really the meat and potatoes of my videos.
When I look at my channel videos,
I would say that about 80% of each video is just pure education,
just pure tips.
And that's what I recommend for you if you're an educational channel like me.
Now, last but not least is the call to action. Now that you have shown up,
you've peaked their curiosity, you've shown proof, you've taught them something.
What do you want the viewer to do next? For most people,
a video like this one on YouTube is a way to attract new people to their
business. This is also known as top of funnel marketing, right?
A YouTube viewer is right at the top of my customer journey or my funnel.
So for me, I like to give them an action to take next.
At the end of the video,
it could be simply staying on my channel and watching more,
or it could be heading to a link to download a freebie or it could be checking
out one of my paid products. So that's the very end of my framework,
is giving my viewers a call to action,
something to do next with the free information that I just gave them in my
video.
Now part two of my video strategy is how to incorporate selling into your videos
without being sleazy. So by sharing things like the hook,
the outcome and the testimonial,
you're actually helping your viewer overcome these questions that they're
probably thinking in the back of their mind.
And by helping them have some resolution to those questions,
you're actually building a way for them to trust you.
This is why you hear in marketing about the know, like and trust factor.
When they land on my YouTube video, they might get to know me.
They might like me,
but trust really comes when I help them overcome those questions or
objections that I know that they are thinking deep down inside.
Once they've overcome some of their objections and they begin to trust me,
that's often when someone will feel like buying from me.
I see it time and time again as a business person.
And especially as someone in the education space,
I know that it's my duty to help people overcome their own objections or their
own questions that they have in mind because once they develop that trust with
me, I know that's when they're likely to become buyers. So remember this:
people need to be able to trust you in order to buy.
So that's what you want to convey through your video content.
How do you do that? Make sure you have a hook, an outcome,
and a testimonial plus all your free, great information, too. Alright,
now that you have my video content creation strategy,
I'm going to walk you through how I turn one video like this YouTube video
into content for all my platforms, including my blog, Pinterest,
IGTV, TikTok even, all the places.
So let's start with a YouTube video.
How about this one right here as an example where I covered Instagram Reels
for business. That's my first step:
publishing that long form video on my YouTube channel. Next,
what I'll do is actually take the transcript from that video and
convert it into a blog for my website.
So this can actually be really simple if you're not a writer or if you don't
have a writer on your team,
what you need to do is send the link to your YouTube video,
to a transcription service like Rev or Temi and
their bots or people,
or whoever's behind the programs will actually turn your video content into a
written transcription. From there,
we'll take the transcription and edit it so that it reads like a conversational
blog post. And this has been the basis for our blog strategy for over a year.
Now, once that post is published over on our blog,
we share it through our channels, including Pinterest.
And here's an example of a Pinterest pin that we made for this particular blog
post. Now, speaking of Pinterest, yes,
you can create a simple pin just like this to drive traffic to your blog
post. Or if you have a YouTube channel like mine,
you can actually post videos on Pinterest. So for us,
we post little teaser clips of our YouTube videos,
something just like this.
And then we linked to our full length video over on YouTube. That way,
we're able to leverage the search engine that is Pinterest,
show a little bit of a teaser to get people to watch. And then when they click,
they get taken over to my YouTube channel.
Now the same idea applies to my Facebook page.
We will post a 60 second teaser clip of one of my full length
YouTube videos over on my business page. And in the caption,
we will link to the full length video over to my YouTube channel.
So here's an example just like that.
Now next on our YouTube video repurposing journey is Instagram.
And I like to share my YouTube videos on Instagram in different ways,
but when I first publish a YouTube video,
the first place I go to on Instagram is my Stories.
So on the day of publishing,
what I'll do is create an Instagram Story clip just like this.
It's typically a 60-second preview again,
where I'll give my viewers a taste of what's in the YouTube video.
And then I will use the swipe up feature to drive people to the full length
video. So with all these examples I'm sharing,
you're probably picking up on a theme,
which is YouTube is the home base for the video.
So all I'm doing is leveraging my other channels to drive traffic back to the
home base of YouTube.
So after publishing that YouTube video and turning it into a blog and pinning it
on Pinterest and sharing it in my Stories, about a week or two later,
what I'll do is take the tips from the video, the meat and potatoes,
and I'll turn it into a carousel post on Instagram. When I do this,
I'm not actually driving people to my YouTube video anymore because I kind of
assume they've seen it.
What I'm doing is taking the content that I've already shared through video
format and I'm putting it in written format all through a
carousel post. Time and time again, I'm surprised when I do this,
because in the back of my mind, I'm thinking people have seen this already.
It's not new information. But when I publish it in written form,
especially in a visual way through a carousel post,
oftentimes the engagement on that post goes crazy.
People are saving it, they're sharing it, they're liking, they're commenting.
So if you're feeling like, Oh, once I publish it in video form or on YouTube,
it's done. Yeah, no.
Be sure to take that same information and recreate it in a whole new format,
just like a carousel post. Last but not least on Instagram,
maybe a month after publishing the YouTube video,
I will republish that video in full,
over on my IGTV channel. Again, just like the carousel post.
You might feel like people have seen or heard this information already,
but time and time again,
I've been surprised when I take a YouTube video and publish it in full
on my IGTV channel, it really gets exposure to a whole new audience.
Take this IGTV video as an example,
where I shared five TikTok ideas for business.
Guess who saw me publish this video? Amy Porterfield.
Guess what happened next?
She DM'd me and invited me to be a podcast guest.
This was like a dream come true.
And I actually documented this experience in this blog right here,
which you can check out.
But this just proves to me that even though I'd already published this video on
TikTok for business, like months before,
it helped me tremendously to republish it on my IGTV channel. Alright.
I know we covered a lot in today's video,
but if you're down for video marketing in your business,
I have something for you,
especially if you're feeling a little overwhelmed at the thought of long form
video. What I've created for you is called Videos Vault,
and it is 300 short form video ideas that you can use to
grow your business either on TikTok or Reels.
Go ahead and head to VideosVault.co to check it out.
You're going to find 300 video ideas all categorized by what your business
offers, whether it's coaching, services or products.
I think you're going to love it. And I'll leave the link right below this video.
To ease and revenue. I'll see you in the next video.
Thanks for watching today's training on my video content creation strategy.
If you liked this video,
go ahead and hit subscribe and don't forget to hit the bell so that you don't
miss any future trainings just like this one.