[KEYBOARD NOTE PLAYING]
FEMALE SPEAKER: In this video, we'll
show you how to get started on the feed, tag,
and remarketing lists needed for dynamic remarketing.
Dynamic remarketing shows your previous website visitors ads
based on products or services they viewed on your website.
As long as you have the feed, tag, parameters,
and lists in place, you can run a dynamic remarketing campaign.
Here's an example of the steps you can take to do this.
To set up dynamic remarketing, you
can start by uploading the feed.
Click on Tools.
Then select Linked Accounts.
If you're a retailer and you use Google Merchant Center,
make sure that your Google Ads and Merchant Center
accounts are linked so you can use your Merchant Center feed.
Otherwise, within Google Ads, click on Tools, then Business
Data, and the plus sign.
Select Dynamic Ad Feed to select one of the feed schema
and upload the feed from your computer.
Go to the Help Center to learn more.
Next, you'll need to generate the remarketing tag that you'll
add to your website pages for the tracking that
enables audience targeting with personalized ads.
To set up your global site tag, click
on Tools, then Audience Manager, and Audience Sources.
Under Google Ads Tag, click Details, then
on the down arrow for Tag Setup.
That's where you'll get the tag that you'll
add to your website.
Go to the Help Center to learn more.
Next, we'll discuss how to set up event parameters.
From Audience Sources, click on the three-dot menu
and then click Edit Source.
Select the second option to collect on specific actions.
Click on the boxes beside business types that apply
for your products or services.
Then click Save and Continue.
When your developer adds the site tag,
they'll also want to add custom parameters and event snippets.
Here's an example of if your business type is "education."
You can view these events and parameters in the Google Ads
Tag details.
Go to the Help Center to learn more.
In the next step, using your audience list,
you'll create your display remarketing campaigns.
Click on Campaigns, then on the plus sign
to start a new campaign.
Select your campaign goals and type.
Name your campaign.
And then specify locations, languages, bidding, and budget.
For optimal targeting, select Automated
so that Google's machine learning
can help you target with the greatest reach, which
includes remarketing.
If you want to target specific audiences only,
set Targeting to Manual.
The tracking from your tag helps Google identify the best
audiences to choose from.
In addition, targeting expansion lets
Google target the highest-performing audience.
[CHORAL HARMONIZING]
Then start creating your ads.
Lastly, you'll attach feeds to campaigns.
Once your campaign is created, go to Campaigns
and select your campaign.
Click Settings and then Additional Settings.
Click on the down arrow for dynamic ads.
And check the box for using a feed.
Then click Save.
MALE SPEAKER: For more information,
go to the Google Ads Help Center.