There's 2 parts of the equation. The traffic and then the conversion, right? So,
once you have traffic coming in, how do you convert that traffic into sales? The
second part is what we're talking about in this video. How do you make money from
Internet traffic?
So, who is this handsome bald guy? Why is he talking to me about making money from
Internet traffic? Well, that's what I do. This is how I make a living. I make money
from Internet traffic and I'm helping currently 13 clients as I produce their
YouTube channels I'm helping them develop traffic and convert that traffic
into money. In the world of business, the traffic part is the hardest. It's like, "Ah,
I've got this amazing product or service. If just more people knew about it." You
know, they just get more traffic I just had more eyeballs. You know, "If I have
that corner real estate, the prime real estate where everyone's walking by then
I'd be there." But then on YouTube it's like with websites or a YouTube
channel you can get lots of views and we forget how to convert that into sales
into revenue. So, if you find yourself in that camp and you're like, I've got lots
of views, I've got lots of traffic. I'm not making any money. Well, you've got to
sell them something. Now, I'm not trying to insult you here but what do you have a
value that you could offer, right? Let me share with you a really cool example. Now,
there's a YouTube channel that I love. It's called Veritasium by Derek Muller.
He teaches principles of science like "Why does this physics principle work? Or
how does that work? How do you do this?" When I started following him many years
ago, he had over a million subscribers. I saw that he's putting out this content
and me. joining the YouTube world second I was first an entrepreneur and then a
YouTuber. In his case, he was a YouTuber first. And I saw that he was getting all
these views. He'd post a video and it get million views pretty quickly. I thought,
Wow, that's an amazing amount of traffic. Imagine if he had a business. Imagine if
he had something to sell. Whether it was a science event that he put on or a
science product. Well fast forward, a couple years later he actually launched
a product on Kickstarter. It was this molecule kit called Snatoms. If you go
to Kickstarter and search for it right now,
Snatoms, you'll see that his original funding goal was $42,000. He
posted a video about it on his YouTube channel. And his goal within 2 hours,
and within the 5 weeks of the campaign, he raised over 1/2 million dollars.
See, he had the following, he had the traffic,
he just had to sell something. So, that's one way you can make money from traffic,
is just sell them something. But there's also another way. There's advertising,
right? You can make money on YouTube because YouTube will show them ads and
YouTube will pay you 55% of that revenue. It doesn't have to be on
YouTube. You can do that on your own website. Okay, that's what my friend
Rachel Farnsworth does. She's the stay at home chef. She's got a massive, massive
following on her Facebook page. She posts those one-minute recipe videos where you
see it from above and you see a recipe being made. She gets so many views on
those videos that people want the recipes. She posts the recipes on her
blog and there are ads all over her blog. And so those ad companies pay her a lot
of money. I don't think I'm have permission to share the dollar amount
here. So, whether they're seeing ads on your blog, on your website. Or whether
they're watching your videos on YouTube and they're seeing the YouTube ads, you
can get a piece of that. Now, on YouTube, you've got to get millions of views to
be paid thousands of dollars. It took me several years to get to the point where
it became significant. I mean now and for the last year, I've consistently made
five figures each month from YouTube ads. But again, it took several years to get
there and that's only a small portion of my income because I do have a business.
And the leads I get and the leads that my clients get far, far, far exceeds the
ad revenue. So in a moment, I've got another story to share of another way
you can make money on YouTube. But first, I really just want to make sure you
understand the huge opportunity on YouTube if you are an expert. So, if
you're a coach or speaker or mentor, right? You have expertise. That's how you
make money. People buy your expertise. YouTube is the perfect place for you. Now,
here's why. 1, this is a 2 things, right? Number one is search, okay? YouTube has an
amazing search engine. It's crazy. Just last night, I was looking on Facebook
trying to find a video that I had posted like 5 years ago of a tarantula. I was
with a guy he showed me this tarantula that he saw. And I want to show him the
video of the tarantula that I saw. I searched and
searched and searched, I couldn't find it, okay? YouTube is different. YouTube's
search engine is amazing. It's the best, right? You can find anything that you
want. Even something that you've never known before you're just wondering if it
exists you go on YouTube research and you find it. YouTube's search engine is
so amazing. So, how does that relate to you? Well, all around the world right now,
people are typing in questions that you are the expert, right? You have the answer
but they don't know that you exist. But all you have to do is make a video that
answers their question and you get placed right in front of them. You show
up in front of them, you become their hero. Now they find you. So now, all these
people all around the world that are searching for you, now because of YouTube,
they can find you. The second greatest opportunity and amazing thing about
YouTube is this partner program. The partner program means that you can
partner with YouTube and they share the ad revenue with you. Okay, that's cool but
there's a bigger benefit to that partner program. And you have to listen really
carefully to get this, okay? If I make a video that will make YouTube money,
YouTube will promote that video through the roof.
I don't have to pay YouTube for that promotion. YouTube pays me. They pay me
half of that ad revenue. But my video just got millions of views. And you know
what that means? It brought in subscribers, it made my channel bigger, it
elevated other videos. It brought in thousands of leads for either me or my
clients depending on what channel I'm talking about. Did you catch that part? If
you make a video, they'll make YouTube money. Meaning, they pair an ad next to
your video and it works really well, it makes YouTube money. YouTube will
promote that video through the roof. That is the advantage of the YouTube Partner
Program because YouTube has a vested interest in me and I have a vested
interest in making YouTube succeed. When I make a video that makes YouTube money,
they promote it. So, a quick question for you and then I'll tell you of the other
way that Kris is making money on YouTube.
So, there's a survey right here. Click that survey. I'm just curious.
Yes or no, were you aware of how great the opportunity is for experts
on YouTube. This is kind of new information and surprising to you, click
yes. If you already knew all this stuff, click no. Okay, this is a cool story.
Rewind about 2 years ago, Kris Krohn's Channel, we started it from scratch, it
had gotten to a pretty good state of momentum. We're getting a lot of comments
and increase saying, "Hey, Kris. How can I work with you? Do you coach people? Do you
help people invest in real estate?" Now, at the time, the only thing that Kris was
really selling was an event. People could fly into Utah, if they wanted and attend
his event but no one was doing that from YouTube. Most of his attendees. 99% of his
attendees were just from Utah in this local surrounding area. And we thought,
"Man, We're getting all this traction on YouTube. How come people aren't flying to
attend this event?" We maybe had one or two people in the entire last year that
had done that. So, we thought, "Well, what do they want? What can we make?" And Kris
created a video course to teach people how to invest in real estate that he
would sell for a thousand dollars. As soon as we launched that course, we
made over $100,000 that first month. It then settled down, we
were averaging $40,000 every month for the next few months. And
then it started to gradually increase from there. As the channel grew and as we
fine-tuned our clickfunnels sales funnel. So, why am I telling you this part? Well,
fast forward to today and guess what? Kris is able to fill his events from
his YouTube traffic. He just put on an event and he had over 250 people in
attendance the majority of which came from outside of Utah who found him on
YouTube and flew to Utah. Now, what's the difference? Well, we've grown. Okay? Back then
2 years ago we were only at 65,000 subscribers. Now, we're almost at a half
million subscribers. So, it just took a little bit more time but now he can make
money on YouTube from all this traffic by bringing people to his local events.
So, if you do have traffic, my first recommendation is to create a course.
That's the fastest way to make money on YouTube and I'm actually creating a
course myself. I can give you the resource that I found. I found "Thinkific".
Thinkific is very user friendly. And just a piece of advice, I actually
searched on YouTube to try and find a tutorial on what's the easiest and
quickest way to create a course within thinkific, I didn't really find
anything that works. What I found is just opening up thinkific and messing
around with it. It was really intuitive really easy. And so that's what I'll
recommend that you do. Now earlier in this video, I talked about answering the
questions of people are searching for online. That is my area of expertise. And
I actually made another video teaching you exactly how to do that. How do you
find those questions? If you can't just make these questions up. You have to do
keyword research and find the questions that people are asking. And so in this
video, I teach my leaf strategy and I teach you exactly how to do that. Be sure
to watch that video because that will make all the difference in getting a lot
of traffic to your videos. Because now you know how to convert that into money.