>>> THIS MORNING, WE'RE TAKING AN INSIDE PEEK AT EVERYONE'S
FAVORITE EASTER TREATS, PEEPS. >> PEEPS.
HOW MANY CAN THEY MAKE IN ONE DAY?
THAT'S MY QUESTION. WHY ARE WE SO CRAZY ABOUT THEM?
>> THESE ARE GREAT QUESTIONS. WE FOUND OUT THE ANSWERS TO
THOSE BURNING QUESTIONS. TAKE A LOOK.
♪♪ >> Reporter: FOR MORE THAN 60
YEARS, PEEPS HAVE GRACED THE NATION'S EASTER BASKETS,
BECOMING A SPRINGTIME TRADITION AS ALL-AMERICAN AS BASEBALL.
ONLY A WHOLE LOT YUMMIER. >> HOW WAS IT?
>> GOOD. >> VERY GOOD.
>> Reporter: THEY'RE THE TREAT REESE WITHERSPOON LOVES TO EAT.
THE CANDY OF JUSTIN BIEBER'S DREAMS.
>> YOU HAVE A NEW FAVORITE CANDY.
WILL YOU TELL EVERYBODY WITH THAT IS?
>> THE MARSHMALLOW PEEPS? >> PEEPS ARE FANTASTIC.
>> Reporter: THEY'RE THE STUFF FAIRLY TALE SCULPTURES ARE MADE
OF. WHAT'S THE WORD ON THIS BIRD?
WHERE DO PEEPS COME FROM? >> I THINK PEEPS COME FROM THE
EASTER BUNNY. >> I DON'T KNOW.
>> A CANDY -- >> Reporter: LUCKY FOR US, WE
WERE INVITED TO THE ULTIMATE INSIDER'S VIEW.
A BEHIND-THE-SCENES PEEK AT THE PEEP FACTORY IN PENNSYLVANIA.
PEEPS WEREN'T BORN YESTERDAY. >> WE MADE PEEPS FOR THE FIRST
TIME 64 YEARS AGO. THEY'VE BEEN AROUND SINCE 1953.
>> Reporter: TODAY, THE JUST BORN FACTORY MAKES 5.5 MILLION
PEEPS A DAY. THAT ELEMENTS TO 2 BILLION PEEPS
A YEAR. AS TO WHAT GOES INTO THIS PEEPS,
JUST FOUR INGREDIENTS. >> IT STARTS WITH THE
INGREDIENTS. YOU HAVE THE SUGAR, THE SOUTHERN
SYRUP, THE GELATIN AND THE AIR. THEY GET MIXED TOGETHER.
AND IT IS PUMPED OVER TO OUR PRODUCTION BELT.
>> Reporter: THESE ARE BARE-NAKED CHICKS.
BUT NOT NAKED FOR LONG. WITHIN MOMENTS OF BEING HATCHED,
THEY'RE COATED IN SUGAR THAT'S STORED IN 400-POUND SUGAR
BARRELS. >> THEY'RE COVERED IN SUGAR AND
THEY GO THROUGH A SUGAR SHOWER SO THE REST OF THE BODIES GET
COVERED IN THE SUGAR THAT'S RUNNING THAT DAY.
>> Reporter: NOPEEP IS A PEEP WITHOUT PEEPERS, OR EYES.
A SPECIAL SENSOR MAKES SURE THE EYES ARE PLACED JUST SO.
TO ENSURE THAT THE PEEPS ARE PREPARED TO PERFECTION, THERE'S
PEEPS SPEKTERS STANDING BY. >> THEY USED TO MAKE 27 HOURS TO
MAKE. NOW, THEY TAKE ONLY SIX MINUTES.
>> Reporter: PEEPS AREN'T READY FOR THE BIG LEAGUE ARE PULLED
FROM THE LINE. THOSE THAT MAKE THE FINAL CUT
ARE LOADED INTO BOXES AND PACKAGED INTO CELLOPHANE, BEFORE
BEING LOADED ON WAITING TRUCKS, THAT WILL TAKE THEM TO STORS
DOTTING THE NATION. ONCE MARSHMALLOW FLAVORED ONLY,
THEY COME IN CHERRY TO LEMON-LIME AND MYSTERY FLAVORS.
>> WE ORIGINALLY HAD WINGS ON THE PEEPS.
WE CLIPPED THEM A FEW YEARS LATER.
>> Reporter: TODAY, PEEPS ARE FLYING HIGH.
ARGUABLY MORE POPULAR NOW THAN EVER BEFORE.
>> I THINK PEEPS ARE REPRESENTATIVE OF SPRING.
PEEPS MAKE YOU FEEL LIKE A KID AGAIN.
>> Reporter: THERE'S NO TELLING WHAT'S NEXT WHEN IT COMES TO
PEEPS. BUT ONE THING'S FOR CERTAIN, A
TREAT FOR ALL OF THE SWEET-LOVING PEOPLE OF THE
WORLD. >> HAPPY EASTER.
>> I WILL SAY THE BEST WAY TO EAT A PEEP IS RIGHT OFF THE
CONVEYOR BELT. IT'S WARM AND GOOEY.
>> HOW MANY PEOPLE CAN SAY THAT? NOT MANY.
DO YOU EAT THE ONE EYED PEEPS? >> NO.
PEOPLE MAKE ARTWORK OUT OF PEEPS.
AND WE HAVE SOME ORIGINAL ARTWORK OF OUR OWN.
LOOK AT THAT. "TODAY'S TAKE."
>> IS THAT WHAT IT SAYS? >> YES.
>> IF YOU STAND BACK. >> I NEED TO STAND BACK.
>> LOOK AT THE TV. >> THAT'S BEAUTIFUL.
>> YEAH. >> SUGAR OVERLOAD.
AND