[MUSIC PLAYING]
Hi.
I'm Kristen from HubSpot.
And today I'm going to show you how to go live on Facebook.
If you enjoy this video, don't forget
to like it and subscribe to our channel.
Post any questions or suggestions
you have in the comments below.
Let's get started.
Did you know that as of 2018, 78% of online audiences
are watching video on Facebook Live?
Facebook Live is a Facebook feature
that uses the camera on your computer or mobile device
to broadcast real time video to the platform.
Live broadcasters can decide who on Facebook can see their video
as well as use this content to engage
their audience during various moments and events.
Facebook Live is a fun and fairly simple way
for marketers to communicate their brand stories
and build authentic relationships with fans
and followers through real time video.
In this video, we'll cover how to broadcast
on Facebook Live via your mobile device,
how to go live on Facebook from a desktop computer,
how to analyze your live video's performance, and tips
and tricks to get the most out of the tool.
Let's get started with learning how to go live
on Facebook via mobile device.
Tap the live camera icon at the top of your news feed.
Give Facebook access to your camera and microphone
when prompted.
Choose your privacy and posting settings.
Write a compelling description.
Add lenses, filters, writing, or drawings to your video.
Click the blue Start Live video button to start broadcasting.
Tag friends.
Interact with viewers and commenters.
Click Finish to end the broadcast.
Post your reply and save the video to your camera roll.
Now how to go live on Facebook via your desktop computer.
First, click the three dots icon that appears under the What's
on your Mind? prompt.
From the menu that appears, click Live Video.
Give Facebook permission to use your computer's camera
and microphone.
Write a compelling description of your video
that will appear on your page's timeline and in the news feed.
Check to make sure your description and video
view are finalized prior to starting your broadcast.
Press Go Live to start your broadcast.
Interact with viewers and commenters.
The broadcast will appear in the news feed
and on your page's timeline where
it can be edited by tapping the three dots
icon in the upper right hand corner.
Once you've conducted your Facebook live video,
you'll likely want to analyze its performance.
Here's how to do just that through a Facebook business
page.
Head to the insights tab at the top
of your brand's Facebook page.
Then click the video section of your analytics
on the left hand side of the screen.
Scroll down to the top video section
and choose a video from that menu to look into
or tap video library to look at all of the videos
your page has ever posted.
From here, you can dive into the details about your pre-recorded
and live videos.
For prerecorded videos, Facebook lets
you analyze minutes viewed, unique viewers, video views, 10
second views, average percent completion,
and a breakdown of reactions, comments, and shares.
For Facebook live videos, Facebook
lets you analyze all the metrics listed
above plus peak live viewers, total views, average watch
time, people reached, and the demographics of the people
who watched your video.
Now let's move on to some tips and tricks
to make your Facebook Live experience a simpler one.
Test out live video using the Only Me privacy
setting so you can experiment without anyone actually seeing
it.
Space out live videos with other Facebook posts
to maximize your organic reach and provide your audience
with variety.
Keep reintroducing yourself as you start your live video
because you're continually getting an influx
of new audience members.
Make the video visually engaging to entice
audience members to stick around and continue watching.
Make it spontaneous.
You're live, so make viewers feel that way.
Spontaneity will provide your audience
with a level of excitement and intrigue.
Don't worry about mistakes or stutters.
This is bound to happen with live content.
It brings a human element to your branding and work.
Encourage viewers to like and share
the video to extend your reach as much as possible.
Engage with commenters and mention them by name
to make the live broadcast personal.
This will also lead to an increase
in the number of comments and interactions,
which increases your Facebook relevancy score,
the thing that pushes your content up
on people's newsfeeds.
Have someone else watching and responding to comments
from a desktop computer while you're on
or working the camera.
This way you don't miss any interactions and your video
looks great.
Subtitle your broadcast in the comments section for anyone
watching your video without sound.
Ask viewers to subscribe to your Facebook live notifications
so they know about your live broadcasts
and live announcements.
They can do this by clicking the small downward facing arrow
in the top right hand corner of the live video post
and choose Turn On Notifications.
Broadcast for at least 10 minutes
and no longer than 90 minutes.
This is how long people tend to remain
engaged on Facebook Live.
Say goodbye before ending your video.
Thanks for watching or informing your audience
of a next live broadcast are two options.
Add a link to the video's description
once you've completed your live video so audience members
and followers can rewatch it.
You can also always go back and change the privacy settings
or delete the video completely as you
would with any other post.
Thanks for watching.
If you've enjoyed this video, be sure to like it and subscribe.
Let me know how your Facebook live went in the comments
below.