The Wonka Bar is both a fictional candy bar, introduced in the 1964 novel
Charlie and the Chocolate Factory by Roald Dahl, and a type of real life
candy bar inspired by the fictional confection. Wonka Bars appear in both
film adaptations of the novel, Willy Wonka & the Chocolate Factory and
Charlie and the Chocolate Factory, and the play, Charlie and the Chocolate
Factory the Musical each with different packaging. Varieties of Wonka Bars were
subsequently manufactured and sold in the real world, formerly by the Willy
Wonka Candy Company, a division of Nestlé. These bars were discontinued in
January 2010 due to poor sales. The literary Wonka Bar
In Roald Dahl's novel Charlie and the Chocolate Factory and its film
adaptations, a Wonka Bar is a brand of chocolate made by Willy Wonka, and is
said to be the "perfect candy bar". The wrappers of the 1971 version are brown
with an orange and pink border with a top hat over the "W" in Wonka, similar
to the film's logo. In the 2005 version, the wrappers feature different shades of
a color and are also more detailed. In the book, Grandpa Joe mentions that Mr.
Wonka had invented over two hundred kinds of Wonka bars.
The real Wonka Bar In real life, Wonka Bars are chocolate
candy bars inspired by the novel and the films Willy Wonka & the Chocolate
Factory and Charlie and the Chocolate Factory.
The Quaker Oats Company, which financed the 1971 film with US$3 million,
originally created a candy bar in time to publicize the 1971 film. In the
documentary "Pure Imagination", producer David L. Wolper claims the bar was
released to stores, but quickly recalled due to a production problem. The few
people who purchased and ate one of those bars reported the production
problem was that they tasted horrible. It has also been reported that the fault
was that they melted on the shelves. = Nestlé Wonka Bars =
Made by Nestlé and sold under their Willy Wonka Candy Company brand, Wonka
Bars sold in the United States until January 2010 consisted of small, graham
cracker pieces dipped in milk chocolate. The brand was launched by Chicago's
Breaker Confections in 1976, and purchased by Nestle in 1988.
Other bars produced included Wonka Xploder, Wonkalate and Wonka Biscuits.
To promote the 2005 film adaptation, some real Wonka Bars were packaged with
a Golden Ticket, as in the novel and films. A Golden Ticket entitled winners
to cash prizes or Nestlé factory tours, depending on the country.
A Nestlé factory in Europe began producing real Wonka Bars. Although the
real-Wonka campaign was short, it produced an income of roughly 3,000
euros. Nestlé Japan have also released some
Wonka Bars, in two flavours, Whipple Scrumptious Caramel Delight and
Mysterious Spit-Spat Bar. These bars feature a wrapper done in the same style
as the bars that appear in the Tim Burton film adaptation. Nestlé Japan
have also released a toy truck containing these bars. These are still
being sold as of 2014. In March 2010, Nestlé USA introduced a
new line of chocolate bars named "Wonka Exceptionals," consisting of three
varieties. The Wonka Scrumdiddlyumptious Chocolate Bar consists of bits of
toffee, cookie and peanuts in milk chocolate. The Wonka Chocolate Waterfall
Bar contains white chocolate swirled with milk chocolate, and the Wonka Domed
Dark Chocolate Bar is made of dark chocolate topped with milk chocolate
medallions. Wonka launched the product line with an in-package Golden Ticket
sweepstakes. Ten Golden Tickets could be found in bars and bags of Wonka
Exceptionals chocolates, and each ticket was worth a grand prize of a trip around
the world. Recent new additions to the Wonka Exceptionals include Wonka Triple
Dazzle Caramel, which consists of milk chocolate filled with caramel and a dash
of sea salt, and Wonka Fantabulous Fudge, which consists of chocolate fudge
in milk chocolate. These were discontinued in 2012.
On 9 August 2013, Nestle UK announced that the Wonka Bar is to return to the
UK having not been sold since 2005. The new Wonka Bars are available in small
individual bars and 100g big block bars. There are currently three flavours,
Millionaire's Shortbread, Crème Brûlée and Chocolate Nice Cream. Crème Brûlée
is not available in small bars and is only available in big block bars. The
small individual bars went on sale on 16 September 2013 and the big block bars
went on sale in October that year. It is currently unknown if they will also be
sold in the United States. In late 2013, Nestlé Australia and New
Zealand introduced new additions to the Wonka Bar Line, 170g Big Blocks Bars
which were released in four flavours, Wonka Triple Chocolate Whipple Bar,
Nutty Crunchilicious, Caramel Hat Trick and Chocolate Tales Bar.
Fake Wonka bars In late 2012, non-licensed Wonka bars,
not made by Nestlé, and which do not meet consumer protection regulations,
were found circulating in the UK. The bars do not feature a full
manufacturer's address. Gallery
See also Everlasting Gobstopper
References External links
Official website