- Regardless of your niche, industry or sector,
email is one of the most powerful marketing channels
available to today's business owners,
offering an ROI
of $44
for every dollar spent.
And when it comes to squeezing the most juice
from your email marketing efforts,
embracing the power of drip campaigns is essential.
- Now this video comes from a request
from Hiten Patel dropping a comment in one of our videos.
You can always do the same below
with stuff that you want to know.
But let's take a deep dive into how you can harness
the power of email marketing automation
to build campaigns that get real results.
So what is a drip campaign?
So also called autoresponders,
lifecycle or automated emails,
basically it's just a sequence of emails that you send
to a subscriber based on either a time schedule
or a specific action of a user,
like whether or not they opened the previous email.
If someone just subscribed to your newsletter, for example,
a drip campaign could send a welcome email right away,
and two days later an email that has links
to your most popular blog posts, for example.
Or if a potential customer has been visiting
your sales funnel page but hasn't yet pulled the trigger,
a drip campaign could send them an email
with five reasons to make the purchase.
- Let's talk about how to create an effective campaign.
And good news, I have four key elements
of any successful drip campaign,
starting with choose your platform.
Email automation tools can make the difference
between losing out on potential profits
and closing leads quicker than you thought possible.
A few recommendations are ConvertKit,
Infusionsoft by Keap,
Drip,
Marketo.
Oh, I've spent hours, maybe years in Marketo.
And last but not least, GoDaddy Email Marketing.
So consider your email marketing budget,
goals and campaign requirements, and you'll find a tool
that's just right for you and your business.
- Now you'll really want to decide
on your goals and strategy early.
So what is the end result you'd like to achieve
with your campaign?
Each one is unique,
but there are a few typical goals you might want to pursue,
such as orienting new users
via a welcome sequence of emails,
attracting new subscribers and customers,
an automated sales funnel,
developing dedicated landing pages
for your email marketing campaigns.
And which one of these objectives speaks to you?
Chances are you'll pick more than one.
- Next step, plan and draft your email chain.
Having a roadmap can help anchor your decisions,
just as it does when you're setting goals
or picking your automation software.
It's possible to get a little overwhelmed at this point,
given how complex this can be.
So I recommend start with a piece of paper
or whatever writing medium you prefer.
I use iPhone Notes for like everything.
And then keep your goal and strategy at the top.
Decide on an initial number of emails that you'll send
and their frequency, like maybe once every two days,
once a month.
- Then list general email topics without worrying
about picking a specific headline yet.
Just a rough idea will do for now.
And here you should think about the reader's journey
as they move through the emails in a logical sense.
Drill down into your email topics
to make your subject matter meet the needs,
interests and pain points of your specific audience.
Then refine your topics and frequency,
relating back to your goals and strategy as needed.
- And now optimize your content for conversions.
Quality content is vital for any business,
regardless of your specific niche.
And by offering personable, engaging, value-driven content,
you can potentially build a loyal, dedicated customer base
that will be more willing to open your emails
and their wallets.
Not to mention inspiring content will provide you
with brand authority.
All these elements contribute
to the real aim of any email marketing campaign,
increasing your click-through rates and sales revenue.
- Now fortunately,
this doesn't have to be complicated either.
Just focus on a couple key aspects
when crafting your email copy.
So ensure your subject lines are keyword
and click-through optimized.
Don't over-promote your products.
No one wants to be sold to.
Optimize your delivery times.
So think about the time of day
your audience will typically check their email,
maybe around lunchtime, or after work and before work,
on their random break.
And then make sure your design is mobile-friendly.
Since most of us are on the go,
check your email on the go too.
Clear yet concise copy focuses
on your reader's personal needs will likely be enough
to meet your goals.
So when you're crafting your copy,
think of your audience, and use your words wisely.
- Remember your email marketing campaigns
are only as effective as the content within them.
So understanding your audience and their needs
is paramount.
All right, that's a wrap,
but your journey doesn't have to end here.
We have over 250 videos for you to watch.
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We appreciate you for watching.
This is The Journey.