Persuasion Techniques: Now i'm sure love you guys and already I
used to be a door-to-door salesman and
in order to make sail that had to knock
on the doors of complete strangers
persuade them to let me into the house
persuade them to let me sit down for
about two hours to give a presentation
persuade them to give me the social
security number and IP and finally
persuade them to sign a legally binding
document so naturally over the years i
picked up a couple of extremely powerful
persuasion techniques and although the
odds respect against me i was still
making sales every single day so in this
video we're going to go over three of my
favorite persuasion techniques so that
you can start making things go your way
the first technique is called the
Sullivans not coined by the man who
invented it
all you have to do it not your head very
slightly 15 degrees three times while
speaking about something you want the
other person to agree on
for example back when i was doing sales
it was my job to convince the buyer that
their telecommunication services are
subpar so i would say things like I know
you're incidents been kind of slow while
doing the solvents not and almost always
they would say again my internet's been
kind of slow even though honestly the
internet speeds were about the same a
study actually found that waiters will
use the Sullivans not to suggest dishes
saw a forty percent increase in the
amount of those dishes being ordered the
second technique we're going to talk
about is called the foot-in-the-door
technique
this is a psychological phenomenon that
is well known by all psychologists
basically all you have to do is make a
very small request then you follow it up
with a much larger request because when
someone agrees to do something for you
they are much more likely to agree with
the next thing you asked when i was
doing door-to-door sales i entered the
homes of about 10 people a day most of
the time i was able to answer within the
first minute of my interactions and this
is all because of the foot-in-the-door
technique is what i would say i would
say do you have a remote yeah okay can
you bring it to me real quick i just
want to show you something
I'm sure and then they bring me the
remote and then i would say alright let
me show you something on your TV and I
will literally just walk into their
house you think people would resist but
ninety percent of the time i will walk
in without any trouble at all the small
request I make is for them to bring me
the remote control the larger request is
I enter their home but also like to use
in these interactions is another form of
the foot-in-the-door technique I call it
yes mode when someone says he asked two
times they're much more likely to say
yes the third time the first thing I
asked in this example is a yes or no
question you have a remote control
yes then i asked them to bring it to me
and they say yes again and then I asked
to show them something on the TV and
that's the third yes and to top it all
off when I'm asking the third question
guess what i'm doing i'm also using the
solvent not well the third and final
technique we're going to talk about is
extremely extremely powerful
it's called assuming the close this
technique is more focused on the way you
phrase certain requests it's all about
not asking for permission for example
during the sales process i need to enter
the client social security number in
order to take a look at the credit score
if I asked can I have your social
security number almost always i would
get a very defensive response and that's
because the social security number is
something that were taught to protect
for life if the wrong people get ahold
of it they can essentially steal your
identity so i switched the phrasing to
put your social security number right
here and I would handle the tablet and
almost ninety nine percent of the time
it would just do it no questions asked
here's another example let's say you
want to take a girl out you got her
number and you've been texting instead
of saying hey do you want to hang out
sometime with me you should say
something like look I'm sorry next one
thing you should go get coffee with me
this technique is very very effective
because it makes it seem like you
already expect them to say yes is
portrayed an enormous amount of
confidence and also makes you question
like something that a lot of other
people have already said yes to so when
one of my clients here's me assume the
clothes they think o.o disposed to part
of the procedure and when she hears you
assuming the clothes she thinks oh it's
probably taken a ton of people out on
coffee dates no big deal and the great
thing about these three techniques that
you can combine them to give yourself an
incredible incredible persuasive edge
mix them together stack them on top of
each other
try them out the next time you have to
persuade someone to do something and
you'll definitely see a significant
improvement