- [Narrator] We are Sorted, a group of mates from London
exploring the newest and best in the world of food,
whilst trying to have a few laughs along the way.
(laughing)
We've got chefs, we've got normals,
(beeping)
and a whole world of stuff for you to explore
for everything we do starts with you.
(upbeat music)
- Hello, my name's Ben and this is Barry.
- Now, we here at Sorted go to a lot
of these food innovation events
and Ben here has found some amazing food products.
- Yeah, and some of them aren't even available yet.
Let's try 'em out.
(playful music)
Okay, mate, with as much positivity as you can muster,
turn around and lift the cloche.
- Oh.
- Any ideas at all?
- It's straw.
It's got beads in it.
- You put the straw in your Coco Pops
and then when you suck it up,
the milk turns chocolatey.
I think I'm gonna be disappointed.
- This is milky sip.
- Oh, clever, okay.
- A Hungarian company that offers
something incredibly similar.
What you have there is their original
and what I'm also going to slide into view
is their new, fortified, eco-friendly,
compostable straw.
- (laughing) My kids have these.
You're not just getting chocolatey goodness,
you're also getting--
- Sunshine-- - Yeah. (laughing)
- From inside your kitchen.
- Yeah, there are UV rays
all the way through it. - Inside.
So you're gonna have a tan.
Let's see.
- Is this a different flavor?
Chocolate.
- This is chocolate flavor, yeah
- [Ben] Look how excited he is.
- All the chocolatey goodness.
- Do we need em?
Does the world need these things?
- It would definitely get a kid to drink milk.
- In an ideal world I do not want to give my kid something
where the first ingredient is sugar.
But if you're gonna compromise
do it with something that has been fortified
with something like vitamin D and good stuff.
So that, it's not just all bad.
- They're quite cool like they're friendly very trendy.
- The question is.
- Opportunity or flopportunity?
(laughter)
I'm startin with that one.
- If you're gonna have the normal one anyway
cause this already a successful product
in its own right.
Then, this should definitely be an opportunity
to make things better.
Opportunity not flopportunity.
- Okay my friend turn around and lift the cloche.
(upbeat music)
- [Barry] He gets his nose right in when he smells something
doesn't he?
- He doesn't touch the greasy nose tip.
- If it's not in my sinuses I can't smell it.
(laughter)
- Okay, instantly recognizable.
But, I can't tell you what it is.
Dried mango.
- Try again.
- Is it dried... (laughter) is it cranberries?
(laughter)
Cranberries, definitely cranberries.
- Coconut.
- Just coconut flakes, that have been seasoned.
- Do you like it?
- It's strong AF. It's salty.
- This is Pimp my Salad
meat free coconut bacon.
One of the product ranges from Pimp my Salad.
Principle that if you want to eat clean.
If you want to eat vegan, then salads can be boring.
And they provide a few little things to pimp them.
This, being one of them.
- I bet Jamie knew exactly what that was, cause he's vegan.
(laughter)
- What I do have is a nice vegan fresh pearl barley
with roasted vegetable salad. The coconut bacon is an
amazing snack and vegan bacon alternative.
Slow dried, vegan, gluten-free that's great and healthy
substitute for bacon.
Perfect on it's own or sprinkled on your favorite foods.
Sandwiches, salads, pastas, potatoes, veggies and more.
- If you had like a Cobb salad with topping, where you're
used to having bacon. That's gonna provide the same crunch
and it's gonna provide the same texture to it.
But, I don't think it's gonna provide the same flavor.
- Obvs, no digs at the salad in the first place
cause I made it.
But, does that pimp you salad?
- That's nice.
- Definitely adds that crunch.
- I think it would go better in a leafy salad.
- The flavor gets lost in amongst the pearl barley
and the veg with it in that salad.
But, I'm not getting a big kick of bacon.
I'm not getting a big kick of coconut.
I'm just getting the crunch element to it, which isn't
a bad thing at all. It's not doing what it
says it should be doing.
- No problem with vegan products.
Some problem with how they're branded.
- They also do cashew Parmesan, probiotic kale chips,
and superfood sea sprinkles which has kelp and
spirulina in it.
- Did Barry start this company?
(laughter)
- So the question we have for you then is.
Is this innovation or binovation?
- Binovation. Do something, don't do everything.
And do that something really, really well.
- Innovation.
Whoop, Whoop!
(upbeat music)
- [Ben] Turn.
- [Ben] I'm enjoying this one so far.
- I don't like it when you give me unbranded,
like cloudy liquids in glasses.
- It's appley.
- Applejuice, is it applejuice? Applejuice.
- [Ben] Drink it!
- Okay.
- That is cloudy apple juice.
- This is Flawsome.
They're making use of all of the fruit that goes to waste.
That's either too big, too small, too wonky.
And they're making delicious fruity drinks out of them.
They have a number of flavors in their range,
all cold-pressed and all making use of what has been claimed
as 1/3 of all fruit and veg in the UK
that goes to waste.
- So this is addressing food wastage.
- Good idea. Tastes good, not too sweet and it saved three
sweet and sour apples.
- You've apples that are marked or don't look quite right
or something like that but they still taste great.
Then a hundred percent why wouldn't you use them
in something like this. This is a perfect place to use them.
That tastes like a really good cloudy apple juice.
- But, I'm still not use to saying that kind of thing.
Like making use of waste, yet.
- Yeah.
I really like that.
- I feel like the talking point behind this
will be the price compared to other apple juice.
- So what would you happily pay?
- For that kind of glass, I'd probably pay like
two quid.
- If we rely on google instant prices
and the price I can see for it is one pound twenty nine.
- That's pretty good I would say.
- Okay then mate, the question is
flawsome or some flaws?
- It's flawsome.
- Fla awesome.
- Fla awesome, it's fla awesome.
- Fla awesome.
Yeah, that's a winner.
(lively music)
- Turn around, lift it up.
- Nuts.
- Oh, it's like honey roasted something.
Honey roasted mixed seeds.
- I mean it's barbecuey.
It's flavor's got a bit of a kick to it.
A little bit of heat.
It's a bit smokey.
- [Ben] These are boundless activated nuts and seeds.
So we know nuts and seed are a nutritious snack.
Do you know much about activation?
- No, not really.
- [Ben] It means they've been soaked in water and salt
to start the germination process.
Which increases the nutrient value and breaks down
compounds that can hinder digestibility.
- I've not really heard the work activated
in that context before.
Apart from charcoal, I know charcoal get activated
and then it becomes a superfood or whatever.
But, I've not heard it used in any other food context.
- I like it. It's delicious.
- They are tasty nuts and seeds.
- For me this is an already rapidly saturating market.
- I'd still class these as a treat.
I don't think you could eat these everyday.
And I don't know why you'd activate them
and then throw a load of sugar and salt all over them.
- I saw it as being a healthier option
to a lot of the snack packs you get which are
even worse.
That might be fried and or even sweeter or salty still.
- It's an interesting thing because,
I almost feel like you're point is more valid.
Because, I'm not the target audience for this.
I don't think I'd buy it but I do like it.
- So, the question is trick or trend?
- I'm gonna say trick.
Even though I like the product.
- If it does all the things that it says that it does.
And that is a real problem to solve.
Then, you know, this could be a fantastic trend.
But I'm not convinced at the moment.
(upbeat music)
- Okay Jay, last one.
- Wooh!
You could have tried!
You could have tried.
- Oh.
- That's like a fortified wine.
Like a port.
- It smells like port.
If it's not alcoholic it's gonna be trouble.
- There is a trend toward non-alcoholic beverages.
This is not one of them.
This is 12 % ish.
- Or Madiera, it smells like Madiera.
- It's not a cake.
- Very easy drinking.
- That is the sweetest wine in the world.
It's not a port, is it a white port?
It could be a white port.
It could be dessert wine.
Kiwi wine.
As in made from kiwis.
- The wine industry was reported to be worth
three hundred billion last year.
With a projection to grow by 40%
in the next couple of years.
And everybody's desperate to find their own little
corner of the market.
This is a potential new one.
- I would say that is nice.
- Tastewise, I like it.
- I also like that it's not in a wine bottle.
- I hate the branding.
- Why?
- It looks weird.
It would put me off.
- I think the wine industry is so ripe for
disruption when it comes to how to brand wine.
Because every bottle of wine,
pretty much looks the same apart from the label.
And I think if you can find a way to mass produce
a new way of distributing wine.
I reckon that could be massive.
It's a way to appeal to younger people.
It's a way to appeal to people who aren't
necessarily wine drinkers.
So yeah, I get the point of it.
I'm not tasting kiwi.
Which I think is an important bit.
But then I don't necessarily think I taste grape when
I drink wine.
- When I spoke to the producer of this wine.
They actually said, ideal for something like
a cheese board, if you want to bring out an
interesting talking point.
A point of difference, and it's delicious with that.
- I don't think it necessarily tastes better than a
dessert wine.
- Well, then my question is.
What's the point?
So Maori kiwi wine.
Do you think it's gonna take off or is it a crash landing?
- I don't see people buying it.
- Is it gonna take off? No.
I can't see that growing in popularity.
But,
I do think it's really interesting.
- It's another one where I'm probably gonna say crash land.
But, I like the product and it's really nice.
And, I'd quite happily have it with a cheese board.
But, I just think they're failing at the branding.
Like they're not selling it to me.
- Okay, so comment down below on you're thoughts
on these products.
Do you think any of these will actually catch on?
- Now, on the topic of food trends.
Who remembers, Y food?
We teamed up with them last year.
We did a video.
We're doing it again this year for London food tech week.
Y food is basically, an awesome organization
that pulls together lots of immersive events and
talks and inspirational speakers around everything
on the future of food.
And sort of even hosting one of those days
introducing loads of inspirational speakers.
If you're in London, if it interests you
all the details in the link down below.
- Oh no, I've just realized what time it is.
- First official dad joke of the week.
From you from the fridge. Go!
- I'm not proud of it but,
You're name must be Coca-cola
because you're so delicious.
- When's Jamie coming back?
(laughter)
- [Narrator] As we mentioned we don't just make top quality
YouTube videos.
We've built the Sorted Club where we use the best things
we've learned to create stuff that's hopefully interesting
and useful to other food lovers.
Check it out if you're interested.
Thank you for watching.
And we'll see you in a few days.
- Do you know what I've never tried actually.
(bubbles)
- He says never tried as if he's drunk through
one of those straws before.
- He's just seen Evie do that.
But, he's never had the opportunity to try it.
- What I want to know is does it push the flavor
the other way.
- [Ben] It doesn't does it. Or does it?
You'll never know if you keep on
drinking through that straw.