Who are you? Where are you? and what do you do? "Hello thank you for coming I'm
Jason Basmajian, I'm the Creative director at Gieves & Hawkes
number one Savile Row, we are at the Connaught Hotel in Mayfair London to
show I spring collection for press day.
Ive deliberately put you next to this suit, the Tartan, it
is the BIG trend now and
in the future, Men Style followers having a little bit of a meltdown in a positive
way
They are asking, How do you put it together? Where would you were it?
but I think I think what's what's nice for us using plaids traditional plaids
& checks in a very fresh modern way, so sort of
obviously being a Savile Row Brand, we're extremely inspired by traditional
menswear patterns whether its a Tartan or Check
I'm I think for us but this look in particular its been fun to show it in new
colorways
very sort of, rich navy in brown and to pair with the Fine gauge polo shirt
underneath in a very modern way, sort of making quite traditional with a
shirt and tie
we really loved it with the trash and just throw down with a nice polo
and you go I like this to particularly because the past with upgrade also just
t-shirt
um or the jacket with a grey with dark jeans and Bermudas
so you can really... its quite versatile We're coming coming into the festive season
What should a guy sort of be wearing in December
especially evening we get a lot of questions you know...
the dinner suit, the Duck suit I'm I think
I think you know work for evening wear especially with party season, festive
season coming up
it's nice to sorta mix it up a little bit have some fun with it whether thats
using
they be a velvet or linen embroidered slippers instead of a formal tuck shoe, whether
it's adding a nice soft detail
bring in a little color in the sock um maybe a choice of neckwear where there was a
little bit less expected
so, being a bowtie or a tie thats maybe a little bit bolder in color
I'll is a nice way to do that I particularly love a white rosso
evening jacket its quite elegant you know part of what we're going through with Gieves & Hawkes is
this idea of Old School Revisited and bring some of those coates
traditional beautiful Savile Row coats forward and to a much more modern
relevance style
but I think also it's nice for evening is also to not be afraid to breaking it up
wearing a jacket with dark jeans and a t-shirt on a more casual occasion
putting it with a beautiful white shirt for very elegant occasion
or in between we've done some looks where we've done like a dark
linen shirt with the navy silk dinner jacket
and again tie with the red stripe bow tie with the white dinner jacket
they're just keeping it very simple and elegant and chic but having a little fun
with it. I think it's a great way for a guy to really express his personal style
Along with our target market,
eighteen to twenty four, they love Savile Row
But they are literally afraid of it.
we'll be overwhelmed, don't want to walk in, we don't want to... "you know well I think"
I think also what's been what's been great is to see I lot younger guys
really taking an interest in how they dress their parents and
but what's exciting is to see how young guys are looking at tailoring
um as and as a trend so used to be about you know trainers in jeans and now
it sorta
looking at tailoring and everybody wants to look much smarter and
doing that in their own interpretation ways quite exciting
so I think down to your audience I would say you know, well done good for you and
you're making it your own is really important you know you should
not be intimidated by Savile Row or Savile Row style
its wear menswear started its the base is a beautiful British tailoring
and we have a very young demographic in the store as well we have all kinds of
clients that come in,
and you know our job is to sorta have have a collection that works for
everybody but
you know I definitely it looks great whether you wear your jacket with the
suit and tie
, shirt tie with your jacket jeans a t-shirt
on it's just nice to see young young people really taking an interest. Young man
taking images and how they dress
One of the questions,they ask me that the younger ones you know,
I can just go in to a high street store
Damn, its not bespoke, is kinda what they are saying. Tailoring you know
Whats the message to them, whats the difference
for Men Style Fashion, we want to educate them "sure" make a big difference
no I think that's a great i think is a great question you certainly the high
street brands are doing a great job reinterpreting
men's trained in style down to level I think it's obviously
my advice on that is you know just buy the best you can afford
and I think it's all about the mix so you know if you are investing in you
know beautiful well-cut well-made suits,
by the best you can afford on those kind of things and maybe things that are more
fun
he might where more seasonally or maybe where for one season
then you can have a little more fun and maybe invest lasted lesson and I think
it's all about today mixing it up and I mean that's what makes it kinda creative
and interesting
anyone going to just one store spent a lot of money
I think you know developing your own personal style in doing that creatively
regardless of price is a challenge it also
I something that's exciting fun to do
another common question on twitter recently for us was
I'm businessman and I'm a lawyer,
I have been showing them what was happening at London
Collection Men and what happened at Lords Cricket Ground
Who can wear that! Wonderful tip for these Lawyers and businessmen
yet they're still sitting very classic, yes I think why they obviously there's something whats
deemed
business appropriate right so if you're in a very traditional setting and your
peers and colleagues are just one way
you certainly don't want to stand out I think for those kinda men what I would
say is too kinda
looking great feeling great is a lot about your confidence and I would take
to these men I would say pay a lot of attention to the quality of your
suit
and the cut of your suit you know spend the extra time and money to make sure
your suit is beautifully fit
to your body but the shape is right.
neither too tight or too baggy and I think you know that
any man can look extremely elegant with just a few extra attention to the
details
and I would buy very good fabric I would buy the best qualities. These are professional
people
buy better, but less and really make sure it fits you well and then find your
style if you have to wear a white shirt for work
maybe it's just about the way for your pocket square maybe it's just your sock
detail
which is how you can bring a small detail and personality into your look
without feeling like a cookie cutter at the same time not standing out too much
that you feel uncomfortable in a business situation
Another tweet that comes at us is young graduates
just come out and
They're just clueless and
great yeah I think I think you know you coming out of school weather depending on
what field you going into whether you need to have that sorta
that dreaded interview suit or jacket I you know I think
for me if you're not quite sure you're doing something that you wanna look
smart but you need to be dressed but you may not want to a classic
bluer or grey suit a great blazer is always
the hair looks appropriate you can put it with anything you can dress it up you
can dress it down
you can wear it with the tie and a white shirt with dress trousers and it can work
almost like a suit
on the day obviously coming out of school when I would say to
to the young graduate is paying attention to your grooming, your nails, the
way when you speak to people
because men styles not just about what you just said how you carry and present
yourself so to make a good impression think about you know that your
interviewer
speaking to them looking at them in the eye taking care of your shoes being
polish your nails being clean
if there's things that seem obvious but their little details that people do
notice when they meet you you do only get one chance to make a first
impression
and why you may not be able to go out and spend two thousand five hundred
pounds on a suit or want to
a lot of other things that you can do that don't cost anything other than a
little time and attention
Brilliant, Lets talk about the Groom-to-be
I went to a big conference
still renting yeah tax management
may honestly, its a tragedy,
its interesting that you ask this question because Gieves & hawkes is
definitely a go to destination for a special occasion we do everything from
formal dinner suits to morning coats and white tie
being the most formal and a scale we also do quite like a military uniform
we do make a lot of bespoke military uniform, very high ranking officers
so we have this tradition a formal dress I'm my advice is
Hill it is specially with bride and groom I'm
a bride doesn't think about spending a lot of money and time
on her gown and i really think why shouldn't the groom have that same
consideration
to go spend a 1500 2000 1000 whatever you can afford on a beautiful tuxedo
you wear that for life that something that you invest thats
investment and the other things that I don't see as expensive I see them as
costly because they want an investment but there's value to that
and you're gonna feel great owning your own suit
and you in that way every time you wear their you're gonna have a great memory of that and
I
and you'll be able to use it I think also you could take your dinner suit
jacket and mix it up with the white t-shirt a white shirt open collar
dark jeans and loafers for a for a fancy dress party and
great you can get some wear out of it. we've seen a lot of men actually come
back to us
and invest in those looks especially in England we have a lot on
man who follow the social season Ascot whether it's
polo and they come to us they used to rent their morning suits
and they are coming in investing in suits fitted for them properly
its cared for by us, its tailored and they can bring it in for alterations
if they're you know lose or gain a little weight with the years
and that make sure that they're always looking turn downs mine
you know not be to not be intimidated by Savile Row a man's where you know it's
you know who feel very comfortable walking into high street store
whether you wanna go in and spend a little bit, it's just good to look around and see
what's happening from some other
more tailored brands the man's actually went to get ideas and again
developing your personal style is not something that you need to do in a day
its sort of as you go build your style, your taste will change
your needs will change
and as you grow things will change I think it's
am just finding things that work for you but again my advice would always be
buy the best that you can spend money other things that
are important spend less money other things that are maybe one-time where's
our seasonal where's
um and just always paying attention to your accessories and your grooming and
all other things that will
turnout a nation for a very good looking and smiling young ...
launch use recently presents a collection that we're doing here we're
making in England
there was to do a shoe thats bench-made which means is handcrafted in England
a lot of time to making shoes we use traditional British methods on a British
last so the difference being
after the British shoes is a little bit sturdier in the construction
slightly different shape there may be some will be known as italian
shoes
our shoes work very well with the connection and the colors
we work with a very traditional family-owned manufacturer in the
northern England which is a traditional area
for shoe making. I think with shoes again
my advice would be to buy the best you can and if you have to buy one pair
maybe by one nice lace up brogue
in dark brown which would work with black or brown or grey
if you need to or black and then you can really wear
I keep it simple if it's if you dont have a large wardrobe, I'd keep it quite
simple and
and good quality and take care of them but ... them how the polished
regularly
and that's just as much of the not just the aesthetic of your shoe but the care
of it
they'll really they should last you for a long time
I'm I work with married men
common thing they say to me is being with my wife
or my husband for a long time... they should love me for who I am
you know why do I need to make an effort after 10 years
I i think thats I think it's that starts with how you feel about yourself
and I think it's very important and the way you perceive yourself and love
yourself it's not
about vanity it's about actually feeling the best you can which will give you
confidence
and I think it's about finding who you are and how you wanna feel
for yourself and then for your partner down but its its
it's nice to make that effort and it also out of
love and respect of course we love the person that we're with
for who they are but you know a little surprise a little bit excitement keeps
things fresh
a little bit of style and you may discover something about yourself
and and feel really good about yourself in something that you're doing to maybe
please your partner
may actually and into pleasing yourself more is probably really healthy for the
relationship
I'm an article that I wrote and I absolutely adored was
What do you wear on a first date?
yeah well I guess it depends on you know the kind of impression you wanna make
I think what's really important is that you just for who you really are
so if you're if you're boots t-shirt and jeans Guyana leather jacket
and you show up in a three-piece suit and that's not you
and then you know by day three or four it's now you are you never gonna feel
comfortable
and that's not who you are you probably deceiving yourself in the person
you know I think on a first date what's most important is just really be
yourself
the natural it'll take a lot of pressure off of you as well and a lot of pressure off
the day and hopefully you get to know the person you're with them
see whether that's a person you wanna spend more time with and to date too
my advice isn't so much about what to wear but maybe how you wear and that
you choose something that really is
you. "Brilliant"