If you have ever felt pressured to give up on your entrepreneurial dreams and choose a safer
path, you're definitely going to want to listen to this story. So cozy up,
get yourself a cup of tea and maybe a little sweet treat, and let's meet Michelle.
Still can't make macarons? Or you can make them, but they're crap.
Michelle and I first crossed paths on Instagram, in January of 2020, but her love of baking
started way back in the day. I had strict parents, weren't allowed
to watch TV. So, I spent most of my childhood baking and coming up with different recipes.
We weren't really allowed to have a lot of sugar. If I wanted candy or something,
I had to make candy. I still have the pot that's just black on the bottom from me
making candy when I was a kid. From experimental beginnings,
Michelle just kept going. And eventually, she discovered macarons, and how much she loved
making them. So she started making them at home, and then people started asking when she
was posting on Instagram, "How can we buy these from you?" So, that little home bakery eventually
turned into her very own storefront. Three, two, one, cut. Whoa, yay.
Three, two, one, cut. Yay. Now you are official. Yay.
But even despite all of the success that she had, and everything she had built,
Michelle couldn't quite escape the pressure to grow up and settle down.
I don't think a month goes by that someone doesn't ask me when I'm getting married,
and I'm going to just settle down. And I mean, that sounds wonderful, but just not yet. I'm from
a small town in Ohio, so it's like get married, do that thing. And, I just didn't feel ready and
I wanted to do this, and I wanted to do it on my own. That's such a big thing for me,
to just do this and do it on my own to prove to myself I guess, that I can do it on my own.
Michelle was on a mission. She wanted to take her business from just local to global.
I just wanted to do something that lasted a little longer than the 10 seconds it takes
to eat a cookie. I spent so long on the macarons and they're gone in two bite.
I can only reach so many people with store. That's when Michelle and I started working
together in my Authority Accelerator Program. So, I could help her create an online course
that would help other people start at home bakeries, and also allow Michelle to step
out of the day-to-day of running her own bakery. So, the very first thing I asked Michelle to do,
and I asked everyone to do is to write a 90 day letter. Which is basically a letter
written by your future self, to your current self. Wrote this on May 26 2020. Dear Michelle,
congrats on finishing the Authority Accelerator Program, and putting together such an amazing
course that's helping so many people. You've grown your business to 10,000 a month, and you've also
hired someone to help run things, so you can focus on doing what you love. You're able to travel,
and everyday is fun and creative. Love Michelle. So, with her vision in mind, Michelle got to work.
But, she didn't achieve exactly what she wanted to within 90 days.
It happened a lot sooner than that. As soon as I started selling the course,
it took like a month to get to 10k. [inaudible 00:03:12].
It's like, "I did not expect that," it was just like a number then.
Not only was Michelle able to check off her income goal, but she was able to impact so many people
to follow in her footsteps, and turn their hobby into something that can
actually create financial independence for them. It is scary to start your home bakery business,
if you're not used to doing any sort of business things. So, it's so cool to see people that
were... When I talked to them on the phone, they were like scared, and now they're getting reviews
and selling out. And, one lady told me she's like, "There's someone in my
parking lot messaging me," saying, "Do you have any more macarons?" And, I just love hearing that.
And with the success of Michelle's course, she was able to finally hire a replacement baker,
so she could stop working at her bakery. And when she did, she was making more dough than
ever before. Going from zero to $26,000 in revenue in her online course sales in less than 90 days.
And going from zero, never made a video in her entire life, to 6,000 subscribers on her
YouTube channel since January. Something that was just a dream in a letter a few months prior.
I would never would have imagined 10,000 a month, without working really, really,
really hard. Like that had happened in the bakery, but it was like I was working from
10 in the morning until 10 o'clock the next day. I would have to pull all nighters to get those
numbers. And I was like, "I'm going to burn out." Working less and impacting more people, Michelle
has grown so much as an entrepreneur. But, that little girl who grew up
making candy has totally proven that success is absolutely sweeter when it's on your own terms.
I've heard the word cute so many times in front of my cute little macaron shop. Like
the amount of times I hear that, and every time I'm just like, "Okay, we'll see."
We'll see. And you're like, "I'll just laugh my way to the bank, it's fine."
So, what do you want to do when you grow up? If you want to turn your experience into an empire
like Michelle did, click the link below this video to learn more about the Authority Accelerator
Program, and how I can help you. And, be sure to watch this video next on how Jeffrey was able to
quit his job with the money he made from just 700 subscribers. I'll see in the next one.