So you ever have one of those days when you just you wake up and you say to yourself man, I
Really want to have one of those?
artisan signature crafted burgers from McDonald's
Yeah, I haven't either but for the sake of the story
Let's just pretend all of us have right so you wake up and you're really craving
This artisan burger from McDonald's. Maybe it's a chicken sandwich, but you know like a signature crafted selection
So you get yourself down to?
McDonald's and
You go to drive-thru
You order the sandwich and they hand you bag
So you can get home
And you open up the bag?
But there's nothing in it anymore
And it's an empty bag and it's an empty bag because they don't have
artisan hand crafts and sandwiches anymore
They discontinued them from the menu. So the big question out of all of this is
Why did they give you an empty paper bag in the first place that?
Sounds that you hear that is the winds of change
Rolling through the golden arches that
Little breeze the dogs barking. I don't know interpret it. However, you want to interpret it. But that wind
What's more like a gentle breeze at this point but you know what, I mean that?
Is the sound of change because McDonald's just did announce that they are making some massive changes to their menu
so much so that actually even the major media outlets have been covering this they've been talking about this and
Everyone's kind of been, you know having their take their viewpoint shared on it. Some people are overjoyed. Some people are
Very upset they are devastated. They are distraught and
I myself you know, what I'm glad McDonald's is doing this. I'm glad McDonald's is getting rid of the artisan
Signature crafted burgers and chicken sandwiches from the menu to be to be honest. This is something that I have felt
For years at this point even back in 2015, believe it or not
I I was not a fan of like the the artisan lineup that they even had going back then as a matter of fact
I even made a video and you can see from my own mouth a few years ago
Prophetic words the only way to describe them at this point in time
And they started bringing in more artisan style
creations
trying to be more upscale and I think
when McDonald's started becoming something that it's not I
Think that's when it started really gone downhill
Look, they start releasing these you know
Fancy items these fancy burgers, you know
and substituting ingredients
Discontinuing things bringing in things that are good and then taking them away again. I
Think of this constant back and forth
Constant changes I
Think that really did draw a lot of people win. I think that may very well have drawn me away from
Mickey D's if you will I am the CEO of McDonald's I made the CEO of McDonald's, okay
Hypothetically, I am now
How do I fix it?
What do I do to fix McDonald's?
Whoever came up with the idea for all these artisan creations is getting fired right then and there
Rather what I do is I might bring back the old menu
The biggest issue that I always had with the signature crafted burgers and chicken sandwiches was the price
they they were very
Expensive and they didn't necessarily seem like it was really something that you'd be going to McDonald's for
You know if you really wanted like an artisan signature crafted
Higher-end burger. It's really the best way to put it I
Don't know chances are you wouldn't really be going to McDonald's to get it?
You'd be going to either a local place or even a bigger chain that really specializes in those types of burgers that
Really have more of an emphasis on those toppings
Just a different type of patty and more perhaps type of sit-down
dining rather than
McDonald's fast-food a type of cuisine best way to put it and they're always just seemed to be that bit of a conflict
[Burger Brain]
Where every time I would go to McDonald's I'd be going there to get a Big Mac over a quarter pounder or some chicken nuggets
Or even the Blessed McChicken sandwich. We're just your fries a drink
standard fast food and the amount of times aside from really going there as a
Food review to get the signature crafted burgers was minimal
probably I couldn't even count it on one hand because that says not what I was going there for and
To me. I think that was the problem right there. I didn't feel motivated to go. Try it out
I didn't feel like oh, right. Well, yeah, I want to go get a signature crafted burger from McDonald's
Not at all. Like I said when I went to McDonald's I wanted the basics. I wanted to try out
Just a standard burger or a Big Mac. That's why I was so excited with the bacon Big Mac
Even if I if I ended up not getting it with a lot of bacon most of the time but nonetheless
The signature crafted lineup just wasn't what I thought of when I would see McDonald's
I wouldn't think of these signature crafts that high-end burgers
So to be completely honest
I think McDonald's is making the right decision here by going out and out like this
Continuing them to add a little bit more to that
Lately when I've been going to McDonald's, I've been noticing that the quality of even their regular items
Their Big Macs especially has been getting increasingly erratic
by that I mean
there I want to get the Big Mac with bacon and
either it will taste really good to the point where I'll even just go back and I'll get a second one or
it'll just taste off the last time I was there and I got a
bacon Big Mac
it tasted as though the beef patty was substituted with a
Breakfast sausage patty like it was that off tasting to the point where I couldn't even finish it
I actually act like I couldn't do it and that was one of the only times when I was
extremely dissatisfied to the point where I couldn't even eat it and one thing that has inspired perhaps even hope
Is that they said they were going to be discontinuing the artisan
signature crafted burgers and sandwiches and they're also going to be making few cutbacks to their
late-night menu in order to
emphasize and improve the quality of their existing staples
such as the quarter pounder line up the Big Macs and really the things I think we all know McDonald's for
so as a result of this change well
Maybe I am a little disappointed that the one bacon smokehouse burger is going to be gone
I'm not really that distraught or torn up about it because in the end
Those signature crafted burgers weren't what I went to McDonald's for and I think a lot of people feel the exact same way
the reason why they're even
Removing all these from the menu was because of that
Really consumer feedback that they got you could actually read about that
That's why they said that we're going to be doing this change and likewise. They mentioned they're going to be
emphasizing the quality of their quarter pounder line up all those staples and
Hopefully they're going to be improving those going forward because I'm what I would much rather go to
McDonald's to get a really good Big Mac or a really good quarter pounder and some fries and a drink
rather than a
semi-decent
Signature lineup sandwich if I want to get a signature barbecue bacon burger. I'll go to a place that specializes in
More deluxe burgers and even if sit down place a little more expensive
I'll go there and I'll pay the extra because I know I'll be getting what I pay for
When I go to McDonald's, I want just that standard greasy fast food
I think that's why we all go there for the most part and I hope that they're going to be improving on that
quality in my most recent podcast
I actually introduced the topic about fast food and well, where does it stand so good is it bad?
is it on the decline and I was taking a lot of
listener
feedback and I was taking comments and I was hearing different stories from people all around the country and
a lot of people were having the same exact issue with McDonald's that I was but the quality even their most
recognizable items
Was extremely variable
That sometimes will go there. You'll get a Big Mac
It'll be delicious and sometimes you'll go there order the very same thing and it'll be beyond repulsive
So what I'm hoping for with this change is one of they may be downsizing the menu a little bit
I hope but don't be able to have more attention
Instead of kind of spreading themselves too far too thin they're going to be able to focus more of that. Absolutely necessary
Attention on those staples and really improve those items that we come to McDonald's to get in the first place
So hopefully with the signature lineup gone
They'll be able to address those issues at hand with the quality of their food and from that
Hopefully it'll just go up and up and I'll just keep going back and back
That's my hope anyway, and that's what I would like to see from McDonald's
But either way, I think they made a good choice here and I'm proud of them
sometimes you get a lot of fast-food places and big companies that it seems like they don't really listen to you and me the
Consumer and they just do one choice after the next and you're kind of just you want to pull your hair out
You're thinking what are they doing?
This is one of those times that I could I can give them a little
Fatherly pat on the back and say you know what McDonald's they did good
Did good this time around because I think that they did and I would just like to see them maintain
Improve and uphold the standards that we know them for
So, thank you for watching
I just wanted to take a minute to give a little bit of perspective and offer my thoughts on these recent changes
That have been made at McDonald