(door closing)
- When people ask me what I do,
I like to say I'm a CCEO,
a Chief Creative Execution Officer.
I wanna expand today on what that actually means,
but I thought it'll be a lot easier to show you.
So, I've partnered with Lenovo today
to give you an inside look
of a day in life for me as a CCEO.
I've got my ThinkPad X1 Nano with me.
And that's really good 'cause we got things to do,
and we're starting up here.
So, let's go!
(upbeat pop music)
♪ Ready, putting on my suede shoes ♪
♪ Somedays you just got to let loose ♪
♪ Hit every street like a dance floor ♪
♪ Baby spin my favorite song ♪
♪ Get it thumpin ♪
♪ It's been way too long since I've ♪
♪ Hit the stars, boulevard, for the evening ♪
♪ Take a lil step ♪
♪ Get the groove aligned ♪
♪ Slide it into the motions ♪
♪ Lock into the time ♪
♪ It's so easy once ya get it goin goin ♪
♪ Everything is dreamy when you feel so fine ♪
♪ Feel so fine ♪
♪ Everything is dreamy when you feel so fine ♪
- Thank you Devon, looks great!
- You're welcome!
- You guys, come see Devon, come see The Blowout Bar,
they crush it every time!
(upbeat pop music)
♪ Take a lil step ♪
♪ Get the groove aligned ♪
♪ Slide it into the motions ♪
♪ Lock into the time ♪
♪ It's so easy once ya get it goin goin ♪
♪ Everything is dreamy when you feel so fine ♪
♪ Feel so fine ♪
- Good morning, good life,
welcome back to Amy TV.
So, what is this Chief Creative Execution Officer?
I basically decided I needed to come up
with the proper term for this because we live
in such a different time in the creator economy.
As the owner of my business,
I'm doing a lot of different things.
And I think as the owner of many different businesses
you'd wear a lot of hats, but specifically in this one.
But in this business, not only do I sit down with the team
and make sure that all of the backend stuff
is taken care of.
Invoices are getting paid,
rent for the office is taken care of,
but I also then sit down,
and I communicate as the thought leader
of this business and for this mission.
And there are so many people that create content
on YouTube, and content on TikTok,
and make a podcast, that not only do they own the business,
but they fully represent the business
in everything that they do when they are sharing online.
So, this concept of being just a CEO, just,
it didn't fit the mold for me,
I'm not just a chief executive officer.
Is that what CEO stands for?
I don't know,
I feel like I just made that up.
Chief
- [Man] Executive Officer.
- Executive officer, yeah.
I do so much more than that.
I have to be the executive.
I have to be the bad guy sometimes
and other times I'm on and I'm talking,
and I'm communicating the vision that I have for the world
and how we're doing it with our mission as a company.
So yeah, that's what it is to me.
So this is a typical day in the life.
I've got to wake up and make sure my hair's did,
not because I just have to show up to a meeting,
but I also,
I'm going to make some content,
I might go do an interview,
I might have to do something else
that's related to how we communicate our marketing online.
And the business is going to change continually.
The last year has been super different
than the last nine years of what my business has been.
And as we see things open up,
I'm going to be on the go
and I'm going to be running my business
from a lot of different places all over the world,
not just my home.
So it's very, very important
that I have the right tools that help me make sure
that I can execute on the highest level,
no matter where I am as the CCEO of GATLUW House.
That's why I'm really excited we are partnering
with Lenovo on this video,
so I can show you the ThinkPad X1 Nano,
because it is the go-to device
for on the go professionals
to work with flexibility and ease.
When I think about what I need in something
as I'm on the go,
running my business and also representing my business,
I can't be on my phone all the time.
It's not how I work best,
but I can't have this heavy laptop
that's slowing me down either because, efficiency.
if you're also running a business,
this is an amazing B2B solution
that is going to help you stay efficient on the go,
and help your team stay efficient on the go as well.
Here's why I like the ThinkPad X1 Nano in particular.
This is the lightest ThinkPad.
It is super lightweight in design and 5G ready.
As the lightest business notebook,
it starts at 907 grams
and you can take it absolutely anywhere
and still be connected to all of your data.
The 13-inch display is 16:10
and has a super narrow bezel.
So it's taller and you have less scrolling
that you need to do to see more content on the screen,
at one time.
This notebook also has something special called HPD,
Human Presence Detection.
This feature combines the IR camera to function.
It's a power saver for your battery as well,
and great for security.
The HPD functions when the laptop
is in sleep mode and it'll scan
and look for individuals and wake the screen
when it detects someone approaching the computer.
In my opinion, one of the most important things
about a laptop is how well it works with its software,
and with the ThinkPad X1 Nano,
you're going to be working
with Windows 10 Pro.
It is so fast, easy to use,
I can access all of my data so quickly,
and you're going to be able to work
on your terms with Windows 10 Pro.
You're basically able to take your office anywhere
when you're operating with this software on the ThinkPad.
But not only is Windows 10 Pro amazing
from a productivity standpoint, it's also great
from a manageability and from a security standpoint.
So whether you need to manage IT on the go,
or you need to just feel like you're protected
with built-in security,
Windows 10 Pro is going to have you completely covered
when you're using the ThinkPad.
As you've seen, I'm popping open the computer
in the car on the way to get my hair done.
I don't let a moment go to waste
when I'm getting my hair done.
I have that time to be able to check email,
go through my project manager,
and see where we are with things.
Come to meetings,
I open the computer again, and we just keep going.
It's very continuous,
it's very easy.
And now that I've checked in
with the team and I've got everything kind of
in a good place on the behind the scenes side,
I'm now, I'm going to go home to my home studio
and shoot a video for you,
which is essentially that big creative piece
of my title and my job.
(upbeat music playing)
Okay, next task, let's go.
As you can tell the job of a CCEO is a big one
and it's fully faceted with so many different elements.
And if I had to give you
like a GATLUW tip on this, if you,
if you feel like you're in a similar boat,
or on your way to a similar situation,
then that would be to make sure
that you have people working with you,
who are doing the great work that they do
that makes them special.
The reason why a CCEO is so important
is because they play a lot of roles
in the business that only they can do.
But, for the things that they can't,
for the things that I suck at,
I love having the right people to help me.
So, you're never alone.
Even if it feels like a one person show,
always seek that help, always have the right people
helping you, and always have the right devices on your side.
Whatever we can do to save time
so that we can find some kind of work-life balance
to be able to enjoy the perks
of all that there is to owning a business,
be with our family, and get to see our friends,
and take amazing trips,
and whatever it means to you, to have a life as well,
make sure you've got the right tools
and the right people on your side.
I appreciate my team so much for supporting me
in all of the ways that we lift up GATLUW house.
And I really appreciate Lenovo
for being one of the key factors
for the tools that I need
to make sure I stay efficient on the go.
Thanks to them for sponsoring this episode of Amy TV.
For more details about the Lenovo ThinkPad X1 Nano,
check out the link in the description.
And I would love your thoughts about this topic today.
What does a CCEO mean to you?
Share that in the comments down below.
That's all for today,
thank you so much for tuning in,
I appreciate it.
As always,
remember to subscribe for good vibes,
kiss the ones you love,
and go after the life you want.
(upbeat music)
Cheers.
(beep)
(knocking)
(upbeat music)
- Hey!
- Hey, can I ask you a question?
- No, mm-mm.
I like to say I'm a C. My freaking alarm's going off.
(upbeat music)
Dang it.
Oh, I was so in there.
- [Driver] You know you have the back windshield wiper on?
- Oh. Fun!
(chuckles)
Ooh. Dryer sheets.
- Do you smell them?
- I smell them.
(upbeat music)