recently i've been using some cool software called keyword tracking software to monitor where my
self-published kdp books have been ranking on amazon but more importantly it's allowed me to
optimize the listings of my books for particular keywords to get them to rank higher and to make
more sales so in this video i'm going to show you exactly what this software is
and i'm going to show you how to use it to get your books ranked higher now if you've not been
to this channel before then welcome my name is paul marles and i do videos on how to make it to
keep it and grow it and that's your money i'm talking about and if you do like videos like
that then please do give it a thumbs up hit the subscribe button and smash that notification bell
to receive notification of when i produce more videos like this okay so what is rank tracking
software or keyword tracking software well as a name suggests as we see here on the screen it
allows you to monitor where your book is ranking over time for a particular keyword now normally
when we list a book on amazon it goes on to amazon and the only metric we have of whether our book
has been successful in terms of keyword choice what covers with used etc is whether we're making
sales you log into your kdp platform and you look at your sales report or the kdp reports beta but
that doesn't give us the true picture because behind the scenes there's a lot more going on and
normally when you list a book it's going up and down in the rankings and hopefully that ranking
is slowly increasing and ultimately what you want is your book to rank on the first page ideally in
the top half of the first page so that you get those all important clicks and get those sales
but what we often don't know is first of all where is our book ranking you know you publish your book
on amazon it sits there and you're not quite sure where it is and the only way to to see where it is
is to click through the pages now it could be on page one two three four it could be way back you
know i don't know how far it goes page 300 but you don't know that unless you sit there and put in
your keyword and click through all the pages now some of my books i click through all the pages and
it doesn't appear to to be listed anywhere and i guess that's because it's it's way off the actual
number of pages that amazon will show you so this book will show you where your book is ranking for
your particular keyword now you could have a book and you've optimized it for a number of keywords
so you can now look where your book is ranking for all those different keywords that you're targeting
but more importantly is that you can optimize your listing this could be for the keywords
so you could change the keywords in the seven keyword boxes it could be for the category it
could be changes in the book cover you've made the interior the description and the pricing because
those changes can affect whether you get clicks on your books and ultimately will therefore affect
where your book ranks organically so you can make a little tweak say to the to the book cover
customers suddenly like it you get more clicks maybe the odd sale and amazon will push it up
the organic rankings and so you can monitor what happens to your book when you make these
changes and that's very valuable because you can then optimize your listing as much as you can to
get the the highest possible ranking that you can the other way that you can use this software is
with your marketing strategies so you can actually now see what affects things like listing on
amazon author central has pinterest instagram facebook maybe you're running facebook ads maybe
you built a website for your books now you can see what effects that would have
on the ranking of your books and in a way it'll give you an idea of your return on investment for
work you've put into your marketing strategy another thing that this software is useful is
that it can also show you which keywords are working particularly well for your book and so
you can go back and optimize your book even more for that particular keyword and hopefully get more
sales for that particular keyword and some of the pieces of software particularly the first one i'm
going to show you also allows you to monitor where your book ranks with your sponsored ads
which again is very powerful because it can see or it can show you what effects uh different changes
you make to your ads have on the sponsored listing rankings so that could be things like a bid price
so you can change the bid price and you can see what effect that has on the on the ranking in the
sponsored listings which ultimately would also have an effect on the organic ranking as well
if you are getting those clicks and you are making those sales so it all kind of works together so
let's go and have a look at some of this software now the first one i'm going to show you which is
my favorite is helium 10. now helium 10 is a software package which has all these different
modules now the only three modules i tend to use frequently are magnet 2 which is a keyword
research module cerebro which is what we call a reverse isin lookup tool which i've discussed
in previous videos it's very good for spying on your competitors and see what keywords your
competitors books are ranking well for and also i use it for this keyword tracker tool here now the
software isn't cheap this the basic package to get the keyword tracker is 97 per month however
if you use the link below in the description to this video which is an affiliate link and i do get
a small commission for this if you use that link and sign up for a free account it then gives you
access to sign up for these individual modules on their own and they're all around about the 37
price mark but with that link you'll also get a reduction of that as well so when you
use this tool and you log in you've got this keyword tracker page here you have your book
listed and when you click on your book you have the keywords underneath that you're targeting
with your book now unfortunately here i have to blur out the book and the keywords
which is unfortunate because i'd love to show you guys unfortunately if i do share my books
people copy them and then they look at all your other books and you know copy the books
word for word copy the exact covers which then obviously messes up my business doesn't do any
good for their business either because they don't get the books ranked but damages my
business unfortunately i can't show you all those details and the information you get
when you use this software is that it tells you the organic ranking of your book for a
particular keyword and you can see here it's at number one so i've got one keyword for which my
book is ranking at number one and it'll also tell me where my book is currently ranking
with my sponsored ads now if we scroll down or to where these individual keywords are listed
we can see here it allows us to make notes on the individual key individual keyword it tells us the
search volume for a particular keyword which is very useful obviously the higher the search volume
for a particular keyword the better it gives us this column here cpr which is the number of books
you'd need to sell over a period of eight days to get your book ranked in the top half of the
of page one on the rankings tells us a competing products for this particular keyword which
is useful to know if you've watched any of my videos you know that i like to target keywords
with a thousand or less competitors then the more important information is this here it tells us the
organic ranking for a particular keyword and we can see here i'm ranking at number one for this
keyword and for the other keyword here i'm ranking past number 306 i'm not doing very particular well
for that keyword and it also give us our sponsored ad rankings as well so currently i'm ranking at
position number five for the sponsored ad that i'm running for this particular keyword and we've
got this graph here which is very useful which i showed you earlier and this tells us over 30 days
where my book has been ranking on amazon and you can see here it's been at the number one position
for most of the last 30 days it has dipped down to number two and then back up and you know also look
at where it's been ranking over the past year and again you can see that the ranking has been
pretty stable a year ago it was up and down more it looks like it went down to sort of almost 50
and well actually past 50 down to something like 125 and over time the rank has actually
increased and it's remained steadily at around the number one position since well it looks around
from about sort of may june time so this is very useful information and the way i've used this for
this particular book is that i've made tweaks to the cover and i've also changed the keywords
in the seven keyword boxes and so early on this had effects on the ranking sometimes the ranking
went up sometimes the ranking went down but over time i've managed to to make changes to
my listing to now get it ranking consistently in that number one spot also for this particular book
sponsored ad listings have helped as well because that's got me sales and that's also contributed
to the organic listing now another tool that i've subscribed to to have a look to see what it's like
is keyword tool at keyworx.com now this is slightly cheaper 27 per month allows you to track
500 keywords but it is a lot simpler it doesn't show us as much information and here if we see
for the same book it will just tell us which again is still useful information where our book ranks
organically and how that's changed over the last day and over the last seven days if we
click on the graph it seems to only tell us or show us where our book has been ranking over
the last seven days it is a bit cheaper but the information is a lot more basic but still
very useful and still information you could use to to monitor where your book is ranking another
tool i found was this one at sellerapp i didn't actually create an account here to look at it
it looks like the only option is for a 99 a month package where you get the the keyword tracking
function available the other one i looked at was at datahawk.co and here you could set up a free
plan which allowed you to track five keywords so be useful if you wanted to look at that otherwise
again this would be 99 a month now the only problem i found was this was that the information
from what i could see just told us where the the book ranked for a particular keyword didn't give
us any graphs i couldn't see here obviously where information was on the sponsored ad listings but
one of the main things i found was a problem with this was that i found it was a bit bit of overkill
really i found it quite complicated to use it to find the information that i wanted to find
so that kind of put me off but i'm sure if you were to go in and really look at this piece of
software and work on it you'd find out how to use it a bit better and how to get the
the most information out of it but i didn't find it particularly user friendly compared
to the first two that i showed you on helium 10 and key works and i often like to keep things as
simple as possible now as i mentioned the use of your keywords when using these keyword tracking
tools is very important and how you use those keywords will affect quite dramatically where your
book ranks on amazon now i've done a video here on how i use my keywords to optimize my listings
and get my books ranked highly so i hope you found that useful if you did please do give it a thumbs
up don't forget to hit the subscribe button and until next time thank you very much and goodbye