- Hey, I'm Jamie.
I'm the owner of Vat19,
and I've got a pretty weird idea today.
This is the Toe of Satan,
and it is the world's spiciest lollipop.
- Can't do it anymore.
Can't do it anymore.
Oh my God.
- I think my employees would rather lick my own toe
than lick this one.
Let's find out.
(upbeat music)
What up?
- Hello.
- You know what today is.
Decision day.
- Oh no, I hate feet.
Sorry.
- All right.
Let's go next door.
All right, man, it's decision time.
You're the spice queen of Vat19.
- I'm gonna try the Toe of Satan challenge.
- [Jamie] You are?
For real, you sure you don't--
- I'll do it.
I'm interested in that crisp $100 bill.
- Okay, I can give you an equally crisp 50,
for just a little, you know...
- I'm okay, - [Jamie] You sure?
Okay.
- I'm not super into that.
- Sarah?
- No, no.
- That's a hard pass?
Do you wanna see the toe first though?
- No.
- You don't even wanna--
- Nope, don't even wanna look at it.
- No, no feet for me.
- [Jamie] No feet for you.
- No.
- So that's a hard pass on both.
- Hard pass.
I guess thanks for the offer?
- All right, guys, decision time.
- Oh, no.
- [Jamie] It does feel a little damp.
- [Man Sitting On Desk] Ugh.
- I will try to do the challenge.
- Really?
- [Man In Chair] I'll try.
- I don't know if I can do five minutes.
- I know, that's why I said try.
I'm gonna try.
- All right.
- All right, I'm doin' it.
- [Jamie] Okay.
- I'm doin' the lollipop.
- Hello, hello.
- Hello.
- What do you think?
- Uh...
- This is pretty spicy.
- Lick your toe.
I'm not doing that.
(Bell dings)
- We got one.
We got one!
What's up, guys.
- Hey.
- [Gus] Hey.
- [Jamie] It's D-Day.
- Oh no.
- [Jamie] Yup.
- Oh, you got some nice hairs there?
- [Jamie] Uh huh.
- That's gotta be a hard pass - [Jamie] Thoughts?
- on me for both.
- Hard pass from Gus on both.
- Licking your toe is disgusting and it makes me feel weird,
but it would be less painful than Toe of Satan.
- Right.
- Licking your toe is a more lasting pain.
I'm gonna try the Toe of Satan.
- [Jamie] Really?
- Yeah.
- There's gonna be so much carnage.
This thing is so spicy.
All right, Rick, you know the deal.
- I can't do either of those things.
(Jamie laughs)
- You could not pay me enough money to lick your toe.
- Really?
- Really.
- I mean it's gross.
- I know I mean I love you, but I won't lick your toe.
- All right, all right.
Could lick any area of it,
bottom of the toe, side of toe, nailbed.
- I'll take my chances with the Toe of Satan.
- [Jamie] Okay, all right.
What's up, guys?
- [Man] What are we doin' here?
- Well, it's decision day, right?
- [Man] Oh no.
- Let me just put that up there.
- I'm a no.
- It's a will try.
We'll see.
- We're gonna go ask our big burly photographer, Gordy.
What's up, Gordy?
- Hello.
I think I'm gonna have to pass.
- Hard pass on everything.
- I had a big breakfast.
- So no room for toes?
- No room for toes.
- All right, all right.
Here we go.
- [Gordy] Good luck.
- I think I've asked almost everybody
except this guy.
Adam, Mr. Cameraman.
Adam.
Do you wanna try the Toe of Satan for 100 bucks.
- [Adam] No.
- No?
- I think we got the shot.
I think we're ready to move on now.
- Okay.
(dramatic music)
- This is looking real mean right now.
- I'm nervous.
- I'm so nervous.
- I'm nervous, but I'm--
- I'll give you $20 to just walk away right now.
- No I'm gonna do it.
- Just walk away.
Gonna leave the money here.
That might be as close as you ever get to it.
You guys are tough.
- Go to hell and back?
- Yeah.
- Three, two, one, start.
Go.
Start.
(Grunts in pain)
- [Man Off Camera] Woo!
- Have fun.
(clapping)
- It's taking a minute.
- Mhmm.
- There it goes.
- I got good news.
It's been 20 seconds.
- My eyes are already sweating.
- How does the toe of Jamie feel to you right now
as an alternative to what you're doing?
Still bad?
- Tempting.
- Tempting, yeah.
- Tempting
- It's only gonna get way worse from here, guys.
You can just pull those out,
and just move onto the next group.
(crowd laughs)
(grunts)
- Ow, ow, ow, ow, ow, ow!
- [Man Off Camera] You made a minute.
(heaves)
- [Multiple People Off Camera] Uh oh.
(crowd laughing)
- [Man Off Camera] Trash can's that way.
- Oh my God.
(crowd laughing)
(buzzer sounds)
(clapping)
- [Man Off Camera] Good try.
- I'll give you $20 to stop right now.
- You're in it?
- [Man Off Camera] You're not even halfway there yet.
- Ahhh!
Go faster!
(crowd laughing)
- How's it goin'?
- Real bad!
- Leave me alone?
- I feel like I'm dancing with Satan right now
on a ballroom floor.
- 20 bucks you can stop right now.
You got three minutes to go, man.
Oh, he's droolin'!
Uh oh.
(crowd laughing)
- You're almost halfway done.
- What?!
- Whoa.
- I can just take this out of your mouth right now,
and make all that pain go away.
(yelling internally)
- [Man Off Camera] You're killin' me here.
(crowd laughing)
(buzzer sound)
- [Crowd] No!
- Oh my god!
- My tears are hot.
- Milk has never tasted so good.
- Dude, shut up!
(crowd laughing)
- I see my blood stream.
- Is it really worth all your tears?
(gargling)
(crowd laughing)
(drumming on the table)
- Ugh, my mouth's getting worse just sitting here.
- You're really good.
(panting)
- $90, you stop right now.
C'mon.
- This is the worst.
This is worst thing I've ever experienced in my life.
This is it, right here.
- I feel so bad right now.
- Here, hold my hand, hold my hand, hold my hand.
- [Man Off Camera] You got 40 seconds, John!
- Ahhh!
Ahhhh!
Ahhhhhh!
- Just push!
Push!
- [Jamie] 20 seconds, guys.
- I can do it!
I can do it!
(crowd groan in disgust)
- I'll give you $100 to not do that again.
(crowd laughing)
- Fifteen.
- [Man Off Camera] Take it out, John!
Take it out!
- Thirteen--
- Take it out, John!
Take it out! - Twelve, eleven
- [Crowd] Ten, nine, eight. - Seven, six.
- [Crowd] Five,
Four. - Four--
- Ahh! - Three.
- Ahh! - Two.
- [Crowd] One.
Woo!
(clapping and cheering)
- Good job!
- That sucked.
I'm shaking.
My abs hurt like crazy.
- My tongue is still on fire.
- I wouldn't do it again.
(dramatic music)
- After seeing all the people do the Toe of Satan lollipop,
do you feel like good about your decision
to do the toe of Jamie?
- I still have my regrets, I'm gonna be honest.
- Okay, let's just...
(people laughing)
Shoe, 'kay?
And then, just
that outta the way.
All right.
Lemme see if I can get this up here.
- Oh my God.
Ahh!
- Look, I don't wanna be doing this either!
Okay?
But I've already given out 500 bucks,
and this is cheaper.
- 50 bucks, 50 bucks!
- Did somethin' fall out?
- Yes!
It fell off of it.
(people laughing and groaning in disgust)
- It was sock!
It was sock!
- Here it is.
All right.
Okay.
(coughs)
Okay.
(groans)
- Don't do it-- - Can I close my eyes?
God!
All right. - Don't do it.
(crowd laughing)
- Oh my God.
- Don't do it.
(groans)
- Ah!
- [Woman Off Camera] (screams)
(crowd laughing)
- What just happened?
- Give her the 50 and let's all get outta here.
- Everyone gets $50.
- [Woman Off Camera] What did it taste like?
(crowd laughing)
- Maybe a little salty?
It definitely smelled,
so I'm like out of my mind right now to do this.
- Walk away.
- [Man Off Camera] Gary, everybody!
(crowd clapping)
Very good.
- Guys, the Toe of Satan's no joke.
- No joke.
- If you wanna try this at home,
I think we've convinced you what a great time you'll have,
so go ahead and buy one from our store,
and you can feel just like Ben.
- Don't do it.
- Buy it now at Vat19.com?
- I probably would rather lick Jamie's toe now,
knowing what the Toe of Satan is like.
- I don't know if it was worth $100
to do the Toe of Satan challenge,
'cause that's how spicy it is.
- I could not extinguish the flames.
It took like half an hour before I felt normal again.
- Minute two, my mouth was on fire,
and it felt like somebody punched me right in the gut.
At that point, I was out.
- You could always lick a real toe, if that's your thing.
- I don't wanna lick anyone's toe,
let alone my boss's toe.
Ew.
No.
- Yeah, it's gonna be hard to make eye contact
for a little while.
I can kinda feel it,
but
nah,
I'm cool.
It's all right.
We can put this behind us.
How 'bout that.
- I guess people think feet are gross?
I can see that.
♪ Vat19.com ♪