Google generates over a hundred billion
dollars through paid advertising per
year Facebook generates over 40 billion
dollars a year in revenue through paid
advertising hey everyone I'm Neil Patel
and today I'm gonna share with you my
number one organic hack in other words
don't use paid advertising check out
this organic hack before we get started
make sure you subscribe to this channel
that way when I release my next
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I have a question for you how many of
you leverage paid advertising if you
spend money on Google Adwords or
Facebook ads or tabouleh Outbrain or any
of those sites just leave a comment
below with yes if you don't leave a
comment with no here's the thing about
paid advertising yeah it generates an
ROI and if it's positive for you you
should be doing it but the majority of
the traffic doesn't go to the paid
listings and I'm going to show you one
half that's how I get the majority of my
organic traffic it works really well I
just ask don't replicate it in the
online marketing vertical because I
don't want more competitors so here's
what I do you got a website you got a
blog you're writing content you're
already ranking for something other than
your brand name if you don't know what
you rank for go log in to Google search
console go to Google search console
it'll show you all the terms that you're
ranking for look for the most popular
terms now that you've seen the terms
that you're ranking for look to see what
page it's going to now that you know
what page it's going to look like all
right this page is generating all these
visitors from this one keyword let's say
you rank for the term digital marketing
like I do you want to take that phrase
head over to uber suggest put that
keyword into Ebers suggest uber suggests
will show you all the longtail
variations of that keyword these
longtail keywords are other variations
of it like digital marketing jobs
digital marketing consultants whatever
they may be but there are longer term
tail phrases of the head term digital
marketing you want to take those terms
like digital marketing jobs digital
marketing
tips and see which ones are relevant to
the article or the page that's already
ranking then you want to go into that
page let's say for me it's digital
marking and you want to end up rewriting
the content to be more detailed to
include the longtail phrases that you
haven't already included what you'll
find is uber suggests shows you the most
popular terms that are related to that
head term they're just longer variations
and it even lists a mile an order based
on popularity if you take them and
integrate them into your content you'll
find that within 30 to 60 days at the
latest you'll also start raking it for
all those who long tail phrases now the
trick with this isn't to just take those
words like digital marketing tips into
shoving them in your content everywhere
because if you spam it creates a
terrible experience and people are going
to bounce back instead you need to
adjust your content so my digital
marketing guide that ranks for digital
marketing is roughly or around 10000
words because I kept going in taking all
these keywords and adjusting that
content to not just be around digital
marketing but also all the other
long-term variations that are around
those phrases like digital marketing
tips digital marketing consulting and by
going in depth on all of the ones that
are relevant because you still want the
article to flow you'll notice that
you'll quickly rank but I've also done
experience just shoving in those long
tail phrases it doesn't work if you
don't adjust your content now that
you've adjusted your content make sure
you take some of the most popular
longtail phrases and put them in your
title tag and meta description when you
do a Google search the title is a title
tag that sentence description under that
is a meta description by including those
keywords or some of them within your
title tag and meta description you also
find that it is easier and faster to
rank for them now the last thing I want
you to do is when you're updating your
article
feel free to link out to other sites to
cite your sources or that could be
relevant and benefit your audience
because when you're linking out to other
people it makes them flattered and happy
and if it's good for your audience it
also makes their life better as well so
let's say I link out to a guy named John
and he has amazing online marking block
I'll notify him I'll be like hey John I
have to say I'm a huge fan of your work
on online marketing blog com
so much so that I even linked out to you
my latest posts you can check it out
here
cheers Neil Patel PS if you share the
post it'll make my day and you'll find a
lot more people will share your content
on Facebook and Twitter this will get a
more visibility and some of those people
will then even link back to you which
will boost your rankings for the main
terms as well as all those secondary
terms that's it just doing that one
little hack will get you so much more
organic traffic I did it for my digital
marketing guide I went from over 9,000
visitors a month and now when I did that
I went to 17,000 visitors just by adding
in more longtail phrases it works that
well if you need help growing your
traffic feel free to check out my agency
Neil Patel Digital of course if you have
any questions leave a comment below and
I'll answer it if you like the video
appreciate that and of course share it
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thank you for watching