I've been asked by multiple viewers subscribers and designers here at
satori graphics to make a video on the golden ratio so here today are the facts on the
golden ratio and why I personally don't think is so important to use in Design in
general
the golden ratio first came about 2,300 years ago maybe sharing among the most
influential mathematic test books ever it has two objects are in the golden
ratio if the ratios are the same as the ratio
as a sum to the large of the two quantities the value this works out is
usually written as one point six one eight zero in plain English if you have
two objects or a single object that can be split into two objects like the
golden rectangle for example and s after you do the math above you get a number
one point six one eight zero at the two objects falling to the golden ratio
except this kind of a problem when you do the math the golden ratio doesn't
amount to be one point six one eight zero it comes out to be one point six
one eight zero three three and so on with the decimal points you never ending
even Devlin who's professor of mathematics and the Stanford University
has said that strictly speaking it's impossible for anything in the real
world to fall into a golden ratio it is because it's an irrational number you
can get close to the most standard aspect ratios for example the iPad it's
a three-to-two display or the 16:9 display of your HDTV it will come very
close oh wait a minute it's a long point six one eight zero close enough yes it
probably would be there isn't any scientific basis why or how the golden
ratio has any effect on viewers finding certain objects like the Mona Lisa for
example literally pleating the idea that golden ratios any relationship to
aesthetics at all comes primarily from three people history one of whom was
misquoted and the other of whom was making things up
a study from the half School of Business at Berkeley found that on average could
see much prefer rectangles that are in the range of one point four one four and
one point seven three two the range contains the golden ratio
rectangle but living sang dimensions are not the clear favorite related Mia the
legendary architect behind the Getty Center building and Barcelona Museum of
Contemporary Arts that means that when he first up this career he had an
architect's triangle made that matched the golden ratio it never used if any
base designs there are so many other numbers and formulas that are more
important when designing a building so they explained how the golden ratio
isn't scientifically backed up to be aesthetically pleasing to the viewer in
any way shape or form and even the math behind it is flawed but this isn't my
main gripe of it however here at story graphics we focus on graphic design
content mainly so let's take a look at the golden ratio with regards to graphic
design in graphic design and there are trends just like that any form of
society or culture for example at the end of 2016 2 30 2017
you might remember seeing lots of local designs I use a kind of cross element to
them with four elements in each section of the cross and it was a trend I've
really noticed are people becoming more and more curious and interested with the
golden ratio I'm advised to graphic design and logo design specifically if
you want to make your Lego design based around it you know fine go ahead you can
do that however I thought that you might be restricting yourself and your
creativity in doing so you might even be hiring the clients brand identity by
doing this why well because when you're making a little design for a company or
brand you need to express that brand what it says through a Lego design if
you have to squeeze your design into a golden ratio then you can be restricting
your creativity and your design flow you have to make the brand fitting to this
golden ratio rule so don't put yourself into a golden ratio box and think
outside of the box and keep your brand identity unlike a designs on point of
course this is just my opinion it's up to you as a designer to choose what you
want to do so what do you think about the golden
ratio do you use in your designs at all do you think it has any merit being used
in graphic design let me know in the comment section below
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somebody else if you really found it useful until next time this on your
future today peace
you