- The easiest way to get more blog traffic.
If your blog isn't generating traffic,
it's not the time to abandon it altogether.
Instead, it's the time to resuscitate it.
There are over a billion blogs out there.
How can you expect yours to stand out?
Businesses with blogs experience twice as much email traffic
as those that don't have one.
Websites that have a blog are shown to have
434% more index pages, meaning if you blog,
your content will show up on searches
which means more traffic.
And according to HubSpot,
marketers who prioritize blog marketing are 13x more likely
to see a positive return on their investment.
So, what should you be doing when you want to get more
of that beautiful traffic?
Here's some simple strategies that just work.
Before I go into it though, I have a question for you.
Have you heard of the site Quora?
Quora is a site that has answers to everything.
It's so popular that it's the 59th most popular site
in the world according to Similarweb.
And it gets roughly 788 million visitors a month.
That's not that many, right?
All jokes aside, we would all love that traffic
because it's a lot of traffic.
So let's say, if you were wondering
how hard it is to be Olympian?
Quora has a whole thread that breaks down
how hard it is to be one.
If you're wondering why humans can't survive on Venus?
Quora will tell you why.
Think of it as a site that answers
any question that you may have.
And people search for questions a lot.
According to data in Ubersuggest,
roughly 8.1% of all searches on Google are questions.
That may not seem like a lot of searches.
But to put it in perspective,
there are roughly 8.5 billion searches
that take place on Google each day.
If 8.1% of those are questions,
that's roughly 688 million searches for questions a day.
That's roughly 251 billion searches a year
from people who are looking for answers to their question.
Now, that's a lot of searches.
With your blog, if you can answer all the popular questions
that people are searching for,
you can generate millions of visitors like Quora too.
But unlike Quora,
you won't want to answer questions on every topic.
Instead, you should answer questions
that people have related to the industry you're targeting.
So for example, I own a ad agency called NP Digital.
So, I would want to answer all the questions
that people have related to marketing
because that is what will help my company
generate more customers.
And if I answer the questions
for people searching for marketing-related questions,
it also helps them and it connects the dots, and hopefully,
more people will turn to my ad agency NP Digital,
where by the way, we are Agency of the Year.
But the real question is,
how do you find all the popular questions
that people are searching for within your industry?
So, let's break it down.
Step one, go to answerthepublic.com.
Step two, type in the keyword
related to your industry on AnswerThePublic.
Keep in mind one to two word phrases
produce the best results.
Step three, AnswerThePublic will show you
all the popular questions people will type in
related to that term.
Step four, I want you to take all the questions
and Google them.
So, look for all the ones that are related to your industry
that you think people will be typing in.
And AnswerThePublic sorts them by popularity.
Take notes of all the ones that you Googled
and look at those page, see what's good about them,
what's bad, and make note of it.
Step five, I want you to start creating content
that answers each of those questions.
Use what the competition does as a guiding point.
Typically, if a page or a site is ranked high on Google,
it means people like that content.
Of course, you don't want to copy them.
Instead, you want to one-up them
and create even better content.
Step six, create hundreds if not thousands
of blog posts answering those questions.
Each post won't generate you that much traffic,
but by having thousands of pages,
like this it'll generate you thousands of visitors,
if not potentially millions over time.
Step seven, repeat this whole process
using AnswerThePublic but I want you to try
other keywords related to your space.
Just like how I typed in digital marketing
as a keyword the first time.
I may repeat the process for terms like marketing or SEO,
or even terms like ad agency or performance marketing.
In essence, the list just goes on and on and on.
And this is how you criticize the answers
thousands if not millions of popular questions over time.
One thing to note about AnswerThePublic,
it is that it's sorting questions by popularity.
So, the ones recommended typically are the most popular
and are going to generate you the most traffic.
Now, if you want my team to just do all this for you,
check out my ad agency, NP Digital.
If you have questions, leave a comment below.
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Thank you.