(uplifting pop music)
- Five things you are not utilizing on
LinkedIn content marketing.
So, I know a lot of you are doing content marketing
on either social media platforms,
and of course it always does well, right?
But, you can see it starting to slow down,
and I wanted to talk about LinkedIn for a second,
because I have been using LinkedIn
and I know Sifu Dan Lok, my mentor, my business mentor,
have been using LinkedIn.
Maybe you've seen him on LinkedIn yourself,
and there's a lot of things that we're testing out.
But, what we have noticed is that LinkedIn specifically,
the rate in which a post dies is a lot slower
than any other social media platform right now.
So, if you're not already on LinkedIn
doing content marketing definitely something to consider.
And, there are a few things that you wanna make sure
that you're doing while you're doing
content marketing on LinkedIn.
Number one is copywriting.
So, there are two things that
are in copywriting on LinkedIn.
Number one is the post copy writing,
and the second one is the article copywriting
which is more of a blog style.
So, I wanna go in to post real quickly.
So, for the post I want you to think about
more of a traditional social media ad, right?
So, you want to make sure that there's a proper
hook that hooks people in,
and if you are on LinkedIn that you notice
that there is about two to three sentence,
and then they have to open it in order to see
the whole entire post.
You want to make sure that hook is captivating.
And then, after that you wanna' go into
some sort of story that explains what you're really
talking about and of course a call
to action at the end of it.
So, a almost typical social media ad.
But, to do that on LinkedIn right now
is very rare and right now it just
gets so much engagement, right?
And then the second thing of course is the articles.
And article's something more that's blog oriented.
So, it's something that you want that's evergreen
on your LinkedIn profile itself,
because somebody might come in,
they'll click on your profile,
and they'll see all of your articles,
and an article you can share over and over
in a post if you wanted to, to just
gain a little bit of attraction.
So, the interesting thing about copywriting,
is that I didn't really think it was that
big of a deal if I didn't have proper copywriting knowledge.
But, my mentor Dan Lok,
you watch this channel so you know him,
and you know his background is in copywriting.
And he kept telling me
"Tina, you need to really understand how
to do copy and how to captivate people,
because it goes into marketing as a whole."
And I didn't really realize it at the time but,
as he started to teach me,
and as he started to really break down all of the pieces,
and why people get engaged and re-engaged,
and want to engage with you even further and trust you
is all within copywriting.
I found that after I utilized these techniques
and tips that he has been giving me throughout the years
my engagement level across all social media platform
by the way has sky rocketed like crazy.
That being said, if you want to check out
we do have a High Income Copywriting training.
It'll be probably on the screen or under the description.
So, if that's something that you're interested in,
I'd definitely check it out because it's definitely
helped me and my engagement.
So, let's talk about videos on LinkedIn.
Videos are great especially because right now
LinkedIn doesn't have as many videos out
of all of the other social media platform.
Even if you're a beginner at making videos,
or if you are a novice and you make videos all the time,
this is a great time.
Make sure that you know what you want to portray though.
For example, if you know that your
clientele is more of a professional,
then you want to dress professionally.
You want to make sure the camera is set right.
Maybe going up, you don't want to be looked down
on with the camera angle.
You want to make sure that you have
the bright body language as well.
So, if you're all over the place,
and you're more YouTube crazy personality oriented,
then maybe you want to calm it down
a little bit more on LinkedIn.
So, just be mindful of who your clientele is,
and what you want to appear like in the video itself.
All right, another one is hashtags.
So, this is severely under utilized on LinkedIn,
which means there is an opportunity.
So, hashtag meaning not just in your post,
of course if your post is on sales you wanna' hashtag sales.
If it's on project management then you
wanna' hashtag project management,
or whatever industry that you might be in.
But that being said, I want to make sure
that the hashtag is not just in a post
but it's in your comments when you comment
back onto other peoples post.
Because that's gonna trend and then your name
is gonna keep coming up in whatever industry
that you might be in, including your LinkedIn profile.
Just literally put it everywhere that makes sense.
You don't want to spam anybody,
but it does get trended.
Especially if that post or comment trends
then your name keeps coming up,
and you become really well known in the LinkedIn world
in that specific industry.
Another one is you want to increase your network
on LinkedIn itself.
So, whether they're followers,
or whether they're mutual connections you want to
make sure you get as many people as possible,
because for LinkedIn the more people that
you are connected to or are following you,
it trends into their network.
So, its this crazy thing that happens
where if one person engages in your post,
then their network engages and they see your post
on their news feeds.
Then of course the more people who are already
in your personal network, the more people
you can reach within their network, and their network,
it's almost like an MLM situation that happens.
Of course, its not but it is how LinkedIn is set up.
All right, so the final one is to choose
the top trending material on to your LinkedIn profile.
So, once you have made all of this amazing content,
and people are engaging in it,
you'll probably start to see which one is
either trending, or which one is the most engaged,
and that means that they have resonated
with something that you actually said
and it's something good,
and you'll appear as an expert and authority
in your industry.
So, whatever that post may be,
you want to make sure you copy and paste it
on your LinkedIn profile for number one,
to re-engage people back in to your LinkedIn
video or content, whatever you posted.
And then number two, it actually keeps it alive.
So, for LinkedIn your post or article
or whatever it is, it might die,
but if somebody re-engages back in to it
whether they like it, whether they comment on it,
it actually shows back up in to their networks.
So, it might actually trend all over again.
So, that is the advantage of putting what already
has trended, proven to be trending, back into
your LinkedIn profile,
and then it might re-engage and re-trend all over again.
There it is.
These are the five things that my mentor Sifu Dan Lok
and I use all the time on LinkedIn,
and if you found that helpful then
I will put some links under the description
that you can go ahead and check out.