in yesterday's video i shared five
things you can do to increase sales to
your ecommerce business and that
inspired me to record another video
called do not do these things if you're
an e-commerce business owner now for
whatever reason i don't know if it's
like human psychology or what but i feel
like i typically get better views
when i do the uh the don't do this type
video as opposed to the do this type
video so hey as ecommerce business
owners maybe we can leverage that
knowledge because it is pretty darn
consistent um we see it on the news too
every time you turn on the news it's
like oh my gosh it's a big deal whether
it's a big deal or not right we're
always used to seeing the red text at
the bottom of the screen trying to make
you think that the world's ending but
hey guys in today's video it is all
about not doing these things that i'm
going to share with you so why don't we
get started
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alright so the theme of this video
piggybacking off yesterday again is
instead of do these things it is don't
do it okay so this is the somebody found
the nike font and they've said don't do
it all right so everything i'm going to
share with you uh
basically learn from someone else's
mistake that did do it and do the
opposite
all right the first one that i wanted to
share because this is of the utmost
importance probably
is please if you're selling things
online
for instance if you're trying to sell
garlic presses online which is where i
got this image from amazon
please
do not use bad images now bad is
subjective
but i don't want to just tell you what
not to do i also want to show you an
example of how you can improve upon
something very easily this is something
that many of us watching are probably
guilty of doing at one point or another
and that is
minor improvement you can make in about
10 seconds take your existing images
blow them up all right now look at look
behind me on the left side you see
a kind of a small version of a garlic
press on the right side all i did was i
hit ctrl t
and i expanded it and i made it bigger
and the software will blow it up for you
there is a little bit of degradation in
quality but it's okay it's still better
to sacrifice you know
a fraction of one percent of the quality
to get the bigger image because the real
battle is when we're in search results
and it's us and all of our competition
we want to get clicked and i don't know
what like
psychological trigger is in people but
when we're shopping online the bigger
the image the better for sure okay and
actually when you take a look at the
this is one of the top garlic press
sellers on amazon
not only do they make the press really
big but they also include some freebies
and they picture them in the main image
to fill some of that white space so it's
almost like a you know notice it doesn't
say free but it's almost like a
subliminal message to the potential
customer hey you buy from us you're
getting some freebies and customers love
that four-letter word f-r-e-e
tip number two
this one was inspired by a call i had
recently with a tier 10 amazon merch
seller they were freaked out about
getting some rejections and i just want
to tell you guys don't lose sleep at
night over rejections
rejections are not all created equal
some are much worse than others okay
if you got a rejection because you maybe
broke the content policy and i to me
there's really two content policies
there's the content policy that's like
hey you know here's what's allowed
here's not what's allowed talking about
themes and niches like for instance you
know if there's a war like don't make
money off of other people's suffering
and you know potential deaths right
that's one of the rules that's always
been one of the rules um the other
content policy is a little bit
friendlier it's like hey you know don't
mention the quality of the product or
that you know certain
ways that it's going to be printed you
know you can't say the word neon for
instance right if you include the word
neon you're going to get a rejection but
that's not that bad all right everybody
makes those mistakes of course if you
make too many of them you may find
yourself uh with your account closed but
don't lose sleep over it try to learn
from your mistakes um also you can't say
things like oh yeah high quality shirt
you know that's gonna get you rejected
it used to be okay years ago and then
one day they said you know what you know
what no more
uh but also you know if you're getting
rejections for
intellectual property infringement then
you are okay to lose sleep over it don't
you you do not want to infringe all
right you guys already knew that but
that is the type of rejection that will
get you in some trouble but anybody
that's kind of new to amazon merch this
one's for you
don't do this guys
don't risk too much and this is very
generic advice when i wrote this slide i
was thinking more along the lines of for
instance right now there are a lot of
ukraine russia conflict
t-shirts and products being sold
and you know you kind of have to take
calculated risks like i know there are
people whose amazon merch accounts
probably are collecting dust
and
they're
wanting to give up
and if that's you and you want to go and
sell some ukraine themed shirts like
you can go for it right we already know
it kind of is very closely towing the
content policy uh amazon merch they tend
not to get very like concrete
in their you know or explicit you know
very explicit in in what's allowed
what's not allowed you kind of just have
to look at what's out there and get a
feel for what's okay
but like for instance for my account
tier 200 000 like i'm not touching it
you know i mean i'm staying away big
time but if if you are in a lower tier
or you're in a high tier but you're not
making sales or whatever however you
make sense of it in your head that
you're willing to risk you know selling
in this niche that's related to war
which why is war even relevant it's
because you know all the negatives right
that come with it um
you know you have to make up your mind
if it's worth it to to take these sort
of calculated risks like i'm not the
arbiter of truth like i just offer my
opinions on the matter you know i did a
video earlier this week where i said i
will not be selling in this niche but
i'm also not going to judge people that
do it's
it is risky right like if you want to
sell a st patrick's day shirt you're
okay you don't have to guess
if you want to sell a war related shirt
well you know tomorrow you may not be
okay they can flip on a dime we've seen
them do it
don't do this
do not create one and done designs what
i mean by this is let's say you spend an
hour creating the perfect
easter t-shirt
well
all the work you did to make one design
why not
tweak it just a little bit maybe you
just change the font and you keep
everything else the same make two
versions of it
or maybe change your text around like
you got a great easter bunny rabbit uh
graphic or a great easter egg graphic or
something like that
go do some niche research
and see if there's other very similar
um sub niches that you can enter by just
switching your text up
right so all of a sudden you take one
really good design that you worked super
hard on and you can make
two three four five ten
different designs and you might be like
but ryan i'm in tier ten i can't upload
them but one day in the future you're
gonna be tier 25 tier 100 500 a thousand
you're gonna have extra slots and you're
gonna be happy that you took the time to
create these extra designs and it's
gonna cost you almost nothing relative
to the time it took you to create that
initial uh template if you will
next don't be afraid to treat your
business like a business and i am
certainly
guilty of this probably today still to
an extent but was really guilty of this
in the past i think it was just my mom
honestly like
was just not the type of person that
liked to spend money and so of course a
little bit of that rubbed onto me
and i
later in life fortunately came around to
the fact that sometimes it takes money
to make money so when i say treat your
business like a business what i'm really
saying is don't be afraid to invest in
yourself don't be afraid to invest in
your business if you need to pay
9.99 a month for a tool that's going to
make a significant positive impact on
your business or if you just need to
spend ten dollars the first month as a
trial to see if it helps and if it
doesn't cancel the tool like don't be
afraid to you also
can deduct that against your profit when
you file your annual taxes generally
speaking of course i'm not an accountant
so but generally speaking that's how it
works so guys uh that's a tip that like
i it was hard for me hard learned for me
personally and i'm not afraid to uh to
admit that
guys don't do this one don't ever stop
learning uh this applies to pretty much
like every facet of life and i'm only 32
years old so i shouldn't be preaching to
people like older than me but like you
get what i'm saying here i know a lot of
you guys are older some of you guys are
younger
don't stop learning man that's what life
is all about
but also like we live in a weird time
where
ah man i don't want to go off on a
tangent but like right now there's a
kind of like a war of information where
they're trying to confuse people
uh and make them not understand the
difference between like narrative and
facts right
narrative and data so i always challenge
you guys to be on the right side of that
one and if you don't know what the right
side is
just think about it for a little bit
alright most you guys i think do all
right next one don't stop testing split
testing for instance running um multiple
creatives if you're running ads right
you can you don't have to have the same
standard ad a lot of times it also
depends on like how you're advertising
where you're advertising uh it extends
beyond just advertising
it can extend to if you have a product
listing on amazon switch up the primary
image
see if one is performing better than
others you do get a little bit more data
when you sell through seller central uh
versus like merch by amazon where you
don't have control over most of these
things um split test like products split
test
t-shirt colors that you're selling your
designs on split test uh pricing split
test you know what i mean there's so
many different things you can test
but that's a good one pricing like if
you're an amazon merch seller and you
made it this far like split test selling
at 19.99 versus 21.99 versus 17.99 uh
like i've seen shirts sell at 21.99 and
not really felt like there was any
change in the velocity of the sales uh
between that and 19.99 you know like i
talked to my girlfriend marielle she
sells on merch by amazon she sells on
etsy she loves charging those higher
price points and getting those bigger
royalties all right so you know you only
you are going to figure out what works
best for you but the only real way to
know and come from an informed
perspective is to collect information
and you do that by testing so i'm going
to challenge you to run some tests
and guys don't forget to have fun with
your business um this is just one of
those things that like i added this
slide on because
do you guys have friends where you're
you know you see him every now and then
you're like oh what's up how you been
how you been and like it's always the
same thing right like oh yeah you know
everything's good but like never have
anything to say about like how their
life's really going and it's like i've
never been that guy like if you want to
ask me how my life's going now sometimes
i know people don't actually care so
i'll just be like same thing you know oh
yeah you know everything's good same old
same old but like if someone actually
cares like yeah like i'm you know
excited to talk about like what i've
been working on like uh it almost always
relates to business in some way because
this is what i spend the majority of my
day doing like a lot of people spend the
majority of their day at a nine-to-five
job that they don't actually care about
but here's the thing if you're at that
job to make money and you're making
money to live
and you can
make more money
and spend less time to make that money
by having your own business
why wouldn't you at least try most
people never try guys um you guys are
already watching my video and probably
subscribe to my channel so thank you i
know that you're in that group that does
try and like all i'm really trying to
share with you is a formula that worked
for me there's so many other ways to
make money online
don't forget to have some fun while you
do it though like you don't have to like
if if print on demand isn't your thing
hey no problem it's all good just do
something else don't don't give up
though or you know but also there's a
time where like it makes sense to give
up and there's no shame in doing that
as long as you know you're not like
completely throwing in the towel and
like going back to your you know
nine-to-five job where the only
guarantee is that
you're gonna get crushed by inflation
because you just had a predetermined
wage to essentially trade your time for
money and you know you're never to get
ahead in life doing that like you don't
need to hear it from me it's a guarantee
so um don't forget to have fun guys you
know that's an it's an important one for
me
all right guys thank you for watching
this video as i wrap it up did just want
to remind you i wrote a full print on
demand course that i'm constantly adding
to walking you through how i make six
figure print on demand sales every
single year start to finish how to start
skill and automate your business you
will learn all that inside you can find
out more there's a link in the
description thank you for watching
though guys please like please subscribe
and i'll see you tomorrow with a new
etsy shop review and it's actually going
to be a really good one if anybody's
interested in digital downloads and
selling on etsy so guys i'll see you
tomorrow
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