If you sell coaching, courses, or really any kind of online product or service,
YouTube is the perfect way to attract new paying clients completely free. Imagine a scenario where
videos you made years ago, are still bringing in highly targeted leads, completely for free.
That’s what YouTube can do; we got a new client just this week, from a video made over a year ago.
In fact, there are some entrepreneurs who have built million dollar businesses
by leveraging the free traffic from youtube, and turning it into paying customers. So,
here’s the 10 steps on how you can start getting paying clients from YouTube yourself.
Step 1. Make a list of the 5 most common questions you get asked
about your niche - the things beginners always wanna know first.
Each of these questions will be a separate YouTube video you’re going to post.
Step 2. Bullet point an answer to each of these popular questions - this way when you come to
record your answers on camera, you already have some prompts of what you want to say,
and the video will feel more structured.
Step 3. The only part of your video you need to fully script,
is the very beginning. The reason is that the longer someone watches your video,
the higher the chances of YouTube promoting it to others - so you need to start off with
a strong hook to make sure you grab people’s attention immediately. A great way to open
the video is by quickly stating why the viewer should watch and what they’re going to learn.
Step 4. Now you can get ready to film the videos, and you can record all 5 at once to save time.
However, don't worry about a fancy camera unless you already have one - any modern
smartphone will look pretty great in natural light - so try and film by a window or outside.
Then, just make sure the background behind you doesn’t look too messy or unprofessional,
and you’ll be ready to record using the bullet point notes you already made.
Step 5. The key thing to remember when you’re speaking in front of the camera,
is that it’s good to have a bit of entertainment as well as information.
Don’t suddenly become that dull teacher whose lessons seem to make time stand still - instead
inject your personality into your answer, make a joke, or share a quick story that relates to
the answer you’re giving. In other words, be a real person, not a walking textbook,
because that’s what’s going to make people connect with you and want to work with you.
Step 6. Don't make the mistake of holding back on the information - in each video you should
really try to answer each question as well as you possibly can. The mistake many people make
here is trying to turn each video into an ad for their product, service or business,
but this is counterintuitive. You want to give some real value first to win viewers over,
and then you can direct them to your lead magnet, sales funnel, signup page or whatever else.
You help them first, and then you move on to your call to action, like telling them to visit the
link in the description. But even when you’re doing that, again, don’t try to be too salesy,
ideally offer them something free, so you can build the relationship further,
whilst collecting their email address so you can slowly start warming the lead up
ready for purchase. So, just to be clear, having a strong call to action is great,
just ensure the whole video doesn’t feel purely like some kind of pushy sales ad.
Step 7. Once you’ve filmed your 5 videos, you can import those files into any basic
free editing software on your computer, and cut out any mistakes you made while filming.
If you haven’t filmed videos before, it’s very normal for there to be a lot of mistakes.
I can definitely relate to that, even now. But once you’re happy with the final videos, you
can upload them to YouTube, and use the schedule feature to space them out over the next 21 days.
Step 8. We now need to increase the odds of YouTube pushing your new videos
to their intended audience, and people finding the video in search results. After all,
YouTube is the second largest search engine in the world. Which, is partially the reason I told
you at the beginning to base your 5 videos on 5 different popular questions - because those
questions are going to be things your prospects are typing into both youtube and google already,
and so if you can show up to help them right when they’re actively looking for help on that issue,
they are likely to be a perfect lead for your business. And once you give them a great answer
in your video, and solve their problem, they’re going to be much more inclined
to signup for your lead magnet, or check out your website and so on. But, in order
to signal to YouTube that your video is a great for people who are asking that question, simply
put the question in the title of your video, the description, and the tags of your video. This way,
when people type in that question, you’re increasing the odds of your video showing up.
Step 9. It’s time to create some custom thumbnails, because this almost always
attracts more views than if you just use the default screenshot thumbnails that YouTube
automatically generates. That’s because with a custom thumbnail, you can create curiosity, use
really vibrant colours, include some intriguing text and basically make your video as enticing
to click on as possible. Which is crucial, because the more people that actually click on the video,
the more chance of attracting new leads and clients for your business.
So, to get a custom thumbnail, you can use a free template on Canva.com and simply add your
own images, text and colors. OR, better yet, you may want to outsource this by visiting Fiverr.com,
and get a custom thumbnail made professionally for each of your videos,
since this costs just a couple of dollars for some really great designs.
Finally, Step 10. Once your videos go live, share them on your other social media to get
some initial momentum going. This should actually help grow your other social media as well, so it’s
win-win. However, if you want a bonus trick for doing this most effectively, rather than copying
and pasting the youtube link on to your facebook, twitter, linkedin and so on - instead, cut out
a couple of short clips from your youtube video, perhaps a really great point you made or something
particularly intriguing, and post those on your other social platforms, along with a link to the
full video. This works incredibly well because the algorithms of these social media platforms prefer
when you upload new content directly to their site, rather than just copying and pasting a link.
Plus, even better, you’ve now made multiple pieces of content from just one youtube video,
and you’ve increased the odds of people watching the full youtube video, because
you’ve given them a short teaser clip to draw them in. Nailed it.
Congratulations - you’ve now created videos that will act as magnets for your business,
because they will pull in potential leads who are searching for the answer to those questions,
and lead them to you. The video will show your expertise, give them some valuable information,
and hopefully direct a large percent of viewers to your sales funnel or lead magnet.
Now I’m just gonna be totally honest with you here: if you’re now expecting an avalanche of
incoming new leads, you should probably lower your expectations. It can happen,
sure, your video could in theory go viral with millions of views. But,
that’s rarely the case, especially if you’re in a fairly small niche.
The beauty with YouTube though, is that unlike other social media where your post essentially
dies out within 48 hours, with YouTube, videos can be bringing in views for months and even
years to come. That’s not an exaggeration. I have videos I made over a year ago bringing
in 100s of views every single day - and they started off really slow with barely any views,
but they grew and grew over time. They also moved higher and higher up in search results, which
meant I was getting more really targeted leads finding the video, and thus finding my business.
We’ve literally got clients this month, from videos over 12 months old. Just imagine for
your business, content that’s bringing in targeted leads each week on autopilot.
And then you can see why putting in the work to create some really great content
is worth it, because you then have an army of videos out there doing your marketing for
free. No further work is required from you, they can run on autopilot, bringing in warm leads.
Now, if this organic marketing with YouTube sounds appealing to you, obviously there is
so much more we can get into - this video was really designed as a quick starting point,
but I’m guessing the fact you’re still here means you’re serious about this and see the amazing
potential with it. So, I’m now going to use the exact methods I just explained,
and direct you to my lead magnet in the description. It’s a free mini-course about
growing your business using YouTube, and yes you’ve guessed it, there will be the option
later on to get my full course with literally everything I know about getting clients on
autopilot with youtube and growing a youtube business. But for now, if this was useful,
subscribe for more videos coming soon and make sure you hit the bell icon as well otherwise
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subscribed. Same for any other channels too, hit the bell if you wanna make sure you see more.
Anyway, check out that top link in the description for your free course,
best of luck with your videos, and I’ll see you soon. Cheers.