Do you struggle with planning out your YouTube content ahead of time so you can constantly
schedule new videos to be published?
In this video, I'm going to show you how I plan out my own YouTube content so it'll make
it easier for you to plan out your own.
My name is Herman Drost from drostdesigns.com.
If you want to grow your audience on YouTube and generate traffic, leads, and sales on
autopilot, hit the subscribe button and click the bell notification icon so you'd be notified
whenever I upload a new video.
[music] If you want to grow a YouTube channel, you
have to constantly publish new videos on a regular basis.
This can get very overwhelming if you don't have a long-term content plan.
Here are seven ways to plan YouTube content.
Number one, create an ideas list.
Because I carry my phone everywhere, I can jot down ideas on my Notes app whenever I'm
out and about.
I often get new ideas when I'm away from my computer such as when I'm running, sleeping,
or even just taking a shower.
When I'm out of new ideas, I just go online and visit Facebook groups, forums, blogs,
or just do research in the YouTube search box.
Hit the card icon to watch my video on how to research new video topics.
Number two, create a content calendar.
If you want to plan out your content ahead of time, it's a good idea to create a content
calendar.
One of the best free applications to create a content calendar is Trello.
For example, you can create boards which can be your YouTube content calendar.
Here's my Video Content Calendar board.
Here's one of my To-do lists of all the video topics for future videos.
I can also move these ideas around based upon my video release schedule.
These are all called cards so if I want to add a card, I just click add a card, and I
can add a new video topic.
If I want to flush out some ideas, I just click on the card, then I can add a description,
I can add attachments, and I can add comment.
I can also set a due date.
When I'm working on a video topic, I can just slide it over to the "Doing" column.
When I'm finished with a video topic, I can just slide it over to the "Done" column.
This makes it easier to organize my content for the long term.
Another idea to keep track of your content is to use the Google Calendar.
I typically upload new videos on Mondays and Thursdays so I just put my video title in
here, and it'll be scheduled for Monday.
For Thursday, I just hit Thursday, I put my title in here, save it, and it'll be scheduled
for Thursday.
Then, I can do this for future weeks and months ahead of time.
Number three, keyword research.
The value of doing keyword research is to make sure that the titles of your videos contain
a keyword phrase that people are searching on.
You also want to make sure that there's enough search volume to get a lot of traffic.
You also don't want to target a keyword phrase that is too competitive.
To check if a keyword phrase is being searched on, simply enter it into the YouTube suggestion
box.
You'll get a bunch of suggestions of what people are searching on.
Alternatively, you can use a Tag Explorer tool and TubeBuddy extension to check the
keyword score for your keyword phrase.
If you get a high keyword score of, say, 75, then you know it's not too competitive and
it's searched a lot of times.
Click the card icon to watch my video on how to research video topics using TubeBuddy.
You can also use TubeBuddy to find proper tags for your videos.
Number four, create a video script.
I typically use Google Docs to create a script for my videos.
I, first, create a list of bullet points and then flush out the ideas later.
Click the card icon to watch my video on how to write a video script for YouTube videos.
Number five, shoot your videos.
I try to better record my videos by shooting two or three videos at the same time.
This helps save time instead of shooting them separately.
When shooting the videos, I just let the camera roll even if I make mistakes because I can
edit out the mistakes in my video editing software.
When I have two or three videos recorded, then I can just block out a certain period
of time to edit the videos.
Number six, schedule your videos.
Once I've created and edited my video, then I'll schedule it ahead of time.
Click the card icon to watch my video on how to schedule videos on your desktop or on your
phone.
Number seven, optimize your videos.
Make sure you put your main keyword phrase in the title, description, and tags of your
video.
If you want to get my YouTube upload list, click the card icon.
It'll show you how to correctly optimize your YouTube videos.
Number eight, promote your videos.
Once your video has been published, your work has just begun.
Make sure you share your videos on social media sites, as well as embed it on your own
website.
If you have an email list, notify email subscribers.
[music] Here are some important things to keep in
mind when you plan your YouTube content.
Number one, keep an ongoing list of ideas.
This will help you avoid staring at a blank screen.
Number two, make quality videos.
For every video that you upload, try to make one improvement.
If you do this, you constantly content improves the quality of your videos.
Number three, schedule your videos.
If you schedule your videos ahead of time, you'll always have a video ready to go according
to your upload schedule.
Number four, create Evergreen videos.
The beauty of YouTube is that it's a search engine so people are constantly looking for
solutions to their problems.
Try to have two or three videos that are ready to upload in case you have to go on vacation,
you're sick, or have to go to a conference.
Number five, survey your target audience.
Instead of creating videos that you wish to create, tap into the mind of your target audience
and find out the problems that you have solutions for.
If you do this, your videos will get much more traction, and your channel will grow
faster.
Let me ask you an important question.
What tools do you use to plan your YouTube content?
Post your answer in the comments below.
I'd love to read them, and I'm sure others would, too.
If you want to grow your audience on YouTube and generate traffic, leads, and sales on
autopilot, click the round subscribe button below and check out the related videos.
Thanks for watching, and I'll see you in the next video.