- In this video, I'm gonna share some Instagram hashtag
tips and tricks that people won't tell you.
I even got to chat with one of HubSpot's
social media strategists,
and she gave me some expert advice
that you don't wanna miss.
Make sure to stick around until the end
because I'm gonna show you guys one of my favorite websites
that'll make your life a lot easier when creating hashtags.
So last year, Instagram's creator's account
posted this right here
sharing hashtag dos and don'ts for the platform.
Creators can use up to 30 hashtags per post
but this post from them suggested
that you should stick to using three to five.
Although Instagram advises that people
stick to three to five hashtags,
many creators on the platform
have claimed that the more hashtags they use,
the more engagement their posts get.
Leslie Green a social media strategist at HubSpot says,
"Jam packing your post with a relevant,
"spammy or oversaturated hashtags
"isn't going to bring the reach results you're hoping for.
"If you want to implement a hashtag strategy,
"step one is to do your research
"and find hashtags that your target audience
"is engaging with.
"Hashtags can be location based, branded,
"industry specific community driven or descriptive."
In 2022, the Instagram algorithm shows us
that using quality hashtags really matters
for visibility and growth on the platform.
So don't even waste your time using random hashtags,
using specific hashtags that relate to your post
help the algorithm place that content
in front of the people that are actually searching for it.
If you're trying to grow your account fast,
it's important that you're using hashtags
in all of your posts and Instagram stories.
I even asked Leslie, if they really make a difference
in a post performance, and she said,
"Yep, Instagram hashtags are still a very effective way
"to get more eyeballs and engagement on your posts.
"Hashtags are a reference for the Instagram algorithm
"to categorize your content and serve it to relevant users
"who may be interested in engaging."
So for each post, you should make a list
of up to 30 hashtags that are relevant to that post.
You won't be using all 30 hashtags in each post,
but it's good to have a list of relevant quality hashtags
that you can pick and choose from.
This is something HubSpot's Instagram training course
dives deeper on.
I'll have it linked down below for you guys,
but it's a great course for learning
the best marketing practices to grow your account fast,
and it will also teach you how to use hashtags
more strategically to get more eyeballs on your content.
For stories you can use up to 10 hashtags
and pro tip minimize the text
and move it off the screen so that your viewers
won't see your hashtags in the frame.
The first step when creating your hashtags
is to identify your niche.
If your niche is food,
then your list should only have food related hashtags.
I recommend staying away from very broad
and competitive hashtags
that millions of people are using already.
For example, if your posts are all about vegan food,
then using hashtag vegan recipes
rather than just hashtag food,
will better target the right audience.
A question many people have
is can you use the same list of hashtags under each post?
And the answer is no,
because Instagram could read this as spam.
"Hashtags should should be unique to the theme of each post.
"But if you have a branded hashtag
"that's relevant to the majority of your posts,
"it's A-OK to categorize your posts with it.
Creating a list of hashtags
for every post can be a bit time consuming,
so a great tool that I've used before
to help me come up with hashtags
when I can't think of many
is a website called best-hashtags.com.
This is just one tool out of hundreds available online
but sticking with the vegan niche here.
If I was posting a vegan cake and wanted some hashtag ideas,
I would type in vegan cake in the search bar,
and the results show you the best trending hashtags
that you can use on your post
that'll help you boost your engagement.
Another great way to find relevant hashtags for your post
is to use Instagram itself.
If you go on the explore page and type in your keyword
so mine is vegan cake, then press search and then tags.
It'll show you a long list of the trending hashtags
people are using and how many posts use each hashtag.
According to HubSpot's Instagram engagement report,
it's important to find a sweet spot
when choosing your hashtags.
You don't want hashtags with low competition
because your post won't get seen,
but you also don't want extremely high competition either.
When it comes to social media
it's important to work smarter, not harder.
And the way that I like to do that
is by taking advantage of all the free tools that I can.
HubSpot's 2022 Instagram engagement report
is filled with information on all things Instagram,
one of them being using hashtags the right way.
Creating your hashtag strategy
will be so much easier with this tool
because it gives you detailed information
from experts on what actually works.
Make sure to download it,
the link is in the description box down below.
The last tip I wanna mention
is optimizing your hashtags for search.
Another post from Instagram's creator's account
says that, "If you want your post to be found in search,
"you have to include the hashtags in your caption
"and not in your comments."
Many people make this mistake
because they want to hide their hashtags in the comments
but make sure you're not doing this
if you want your content to be found.
A great way to see if your hashtags
are bringing in traffic to your page
is to check your post insights.
Anyone can check this as long as you change your page
from a personal account to a business account.
Instagram doesn't show you which hashtags
specifically are the most effective,
but you'll be able to see how they're contributing
to your impressions overall.
Whether you're trying to grow your business account
or your personal account,
if you have a clear understanding
of what your industry slash niche is
and who the target audience is that you want to attract,
you'll be able to create
a successful Instagram hashtag strategy
with the tips and tools
that I've talked about in this video.
Make sure you don't forget
to check out the links down below
to the HubSpot Instagram training course
and the 2022 Instagram engagement report.
If you guys have any questions,
make sure to comment them down below.
Thank you so much for watching
and I'll see you next time, bye.
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Every team can stay aligned,
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