Lead generation isn't just about ads. Do not underestimate the power of great content marketing.
Today we're going to talk about how to generate leads with content marketing.
Today, I want to tell you the 2 ways to think about your audience that will help you to generate
more leads and do you think you can guess the best platform to generate leads with content marketing?
Here's a hint, you're on it. We're going to get more into it and how to do it on today's video.
I'll also be telling you about the 80-20 rule, one of the most crucial principles to keep in mind if
you want to ace your content marketing, let's jump in. There's 2 ways to think about your audience
for generating more leads. The first way is as if you're dating your audience. Think about it. You're
gonna date someone, get to know them, see if you have things in common, kind of qualifying before
you would ask them to marry you, right? You wouldn't ask someone to marry you on the first date or at
least I hope not because they might not be the right fit for you, for both of you guys. So, for when
you're generating leads, you want to make sure that the person that you are trying to convert, propose,
you know, a commitment to, that they are the right fit for you and you're the right fit for them.
There's a lot of the know, like, trust factor that has to go into that relationship. So, a way that you can
do that is by offering freebies or previews of your content. This is where people can get
to know you and what you offer, your freebies like an opt-in so you can capture that lead instead of
playing hard to get. Now, if you don't have strong calls to action, leading them into some sort of
an opt-in or here's a low-ticket offer where we can have a smaller investment to get to know each
other, the relationship is less likely to get to the next state. So, you want to think like invest
then test your audience and yourself. You both need to qualify yourselves by opting in as a serious
buyer or a warmer lead. The 2nd way to think of your audience that's going to help you to generate
more leads is that they might be just like you were like 3 years ago, even 3 months
ago. Think about your before picture, your after picture, your current reality. Your before picture
is their current reality and as the attractive character, your leads will come to you thinking
that you may have the solutions to the problem. Oftentimes, your audience is like a version of you
previously. Your before picture is their current reality and your after picture, what your kermit is,
is what they hope their transformation will be and they want to follow in your footsteps to see that
path. So, when you know that, you can communicate to them and your messaging will align with maybe who
you were in the past. Think of what's the solution that I needed in the past or who's the person that
I wish would have come to me and what could they have said that could have helped me to get to
where I am today? So, if you can shortcut that path for your audience that can make a huge difference
and help you to generate that lead and turn them into a high-ticket client. So, now that
you know how to think about your audience, let's talk about where you're going to communicate
with your audience. My favorite platform, the best platform to generate leads with content marketing
is YouTube. Hello, you're already here. The power of YouTube is incredible and unlike any other
platform. The reason why is because YouTube is not a social media platform. Do you know what it is?
It's a search engine. So, the thing with having a search engine is that people can be finding your
content organically. They can be discovering you completely organically all day every day so you
can introduce new viewers to your content and send them all the way to high ticket, think about it.
People go to Google and YouTube all the time when they have questions. They type in their question
into the search box and boom the answer can come up in the form of your awesome videos because
YouTube is a search engine and it's the 2nd largest search in the world owned by Google, the
largest search engine in the world. So, think about it. You could create content and title it the way
that people are searching for it. Perhaps maybe you googled the solution for how to generate more
leads with content marketing and maybe you found this video. In the video that you create based on
how people are searching for it, you can give them lots of value and then you can link a lead magnet
or something free in the YouTube video description and verbally mention it in your videos which
ascends the viewers in your value ladder. The thing that I love so much about YouTube is that it can
become an evergreen lead generation machine. People can be finding your content all day every day
even for years to come. Videos I made even when I started my YouTube channel back in 2016 are
still generating thousands of organic leads for me every single month and you don't even have
to have a big YouTube channel to do this because I don't know about you but I can't deposit likes
and subscribers in my bank account. What matters is creating quality relationships with people
finding your videos, clicking the link, coming into your email list and nurturing and ascending
that relationship from there. Now, we talked about YouTube which is my favorite platform but social
media in general, Instagram, Pinterest, Facebook, tons of incredible platforms where you can generate
high quality leads. I personally love Instagram. I love doing Instagram stories where I'm showing
kind of behind the scenes, what's going on in my day and then you can have calls to action where
it's your Instagram stories you can say, "Hey, swipe up to go check this out," or click the link in my
bio and directing them to a clear call to action there after you've nurtured them with some content.
You can also be utilizing hashtags on your Instagram post to bring in a new audience and
then lead them through to that strong call to action. Regardless of what platform you utilize,
make sure that you're creating content that speaks to your audience where they're at, helps them to
overcome their objections and shows them that the solution to their problem is in your hands
that if they continue to follow you, you can give them the content that's going to help them and
the transformations in the transaction, maybe they'll become a paying client of yours. Now,
before we get into the 80-20 rule for social media and content marketing, if you haven't subscribed to
this channel yet, now is your chance. We're dropping 5 videos a week of content marketing strategies,
business acceleration tips and more so click that red button down below to subscribe.
Okay, I've been teasing it. The 80-20 rule for social media and content marketing,
here's what it is. 80% of posts should be regular, valuable storytelling kind of content and 20%
is selling, has a call to action and is leading them towards something that they can purchase
or invest in. Your posts need to be full of value and content that's going to build the relationship
so that your customer, your ideal avatar, ideal client, they can trust you before they're willing
to invest. I always say that your audience needs to emotionally invest in you before they're going to
be willing to financially invest in you. So that 80- 20 rule is going to show that you're investing the
time into the relationship by giving them this valuable content and building the relationship
before you ever try to hit them with a proposal. Again, if we're thinking of the dating your
audience analogy I gave at the beginning of this video, you're courting them. You're getting to know
each other before you go in for a proposal. Make sure that you are always including a strong call
to action in your selling post so that it makes it easy for them to follow through you include the
link in your posts, in your bio, whatever platform you're utilizing and saying click here to get xyz.
You give them a reason to act fast. Earlier this year I made a really fun campaign on my social
media, I called it the "Calling My Shot campaign," and I had made some pretty big public declarations
in the past where I said some goals that I wanted to achieve and said I'm calling my shot, I'm going
to go after this goal and I made it public so that you know there's also that accountability
and people would follow along in the journey and they've been following my story for a while and
as I would achieve these goals that I set out or these shots that I called then I asked my audience
to call their shot too but I didn't just ask them to do it, I also had a whole campaign where there
were videos and some of my audience members would create videos and we would post the videos
to promote their shots that they called. We even made these template graphics where it said "Calling
my Shot" and we'd put their picture in it and they'd make the... they'd post it on their social
media and share the shot that they were calling. Well, what this did is it created a movement, it
created this hype around calling your shot, making a public declaration and going after your goal.
Well, the cool thing about this is it built such a community and built a huge relationship
and then I asked this audience hey, if I were to share with you some of my exact strategies
that my 6, 7 and 8 figure clients use to maximize their cashflow through online content,
if I were to help you because you guys have called your shot, would you want me to build
this for you? Would you be interested if I were to create this and they said yes, so then that
led into my next launch which made us $30,000 off of a $47 product. It was incredible and it
all started because I nurtured my audience through this Calling My Shot campaign and led them through
the storyline of calling your shot, going after your goal and giving them the solution to help
them achieve that goal. Now, if you're ready to call your shot and take your business to the
next level, I want to help you build an evergreen lead generation machine. So, click the link below
and reserve your spot in my next free training. This is the exact strategy that my 6, 7
8 figure clients use to maximize their cashflow through online content and you could be next.