do you have an instagram account one that you might showcase your graphic design work
and if you do then you probably want to know the best way to turn that account into paying
graphic design clients now it's easy when you know how and that is what this video is all
about before you start sourcing those clients you obviously want to make sure that you have the best
chance of turning them into paying clients that means you need to focus on your instagram account
from a design perspective now i won't spend too long on this section but it is very very important
instead of having a personal account first change your instagram to a business account
and to do that you just click your account and then the three line icon in the upper right
corner head into settings and then account from here you can switch to a business account but
why would you want to do that in the first place what's the upside of it well firstly in instagram
business accounts you have more analytical tools than in the personal accounts these tools can help
you better understand your customers and improve your business reach this will prove to be really
really powerful later down the line also you can even work with brand sponsorships within the
business accounts so from here guys you want to optimize your account for converting people into
paying clients and let's take a look at some of the best ways that you can do exactly that
so what is your current screen name on instagram does your account name relates back to what you do
what kind of services you provide what it should do instagram has so many designers and people
trying to make it on this platform so it's a great idea to generate a unique identity to stand out
if you're a competent designer then you will know all about the importance of branding
you need to use a similar style a similar color scheme and medium in all of your posts running
throughout the entire account this helps to create your identity and show professionalism
as a designer now my style across my account on instagram has changed over the
years going back since 2015. it's clearly visible if you scroll around my account
this isn't something you want to do if you're trying to create a brand identity on instagram
i'm personally not trying to use this platform to generate clients
so i don't need to worry so much about that for me it's kind of more of a personal thing
a neat little hack is to include a design related keyword next to your name
i don't mean your main account name i mean that when you go in to edit your profile in the account
section you have the ability to edit the name here place a design related term next to this
and that's going to help improve your search ability and visibility as a graphic designer
also your bio is very very important to tell potential clients what exactly you do it shows
what your skills are and maybe you can add in some hashtags for seo purposes you need to keep
your bio pretty short and sweet even though it doesn't offer many characters in the first place
and the last trick i'm going to say about the bio is to add a link that directs traffic to a
portfolio website or a kind of contact form of sorts it's so easy to make an instagram
account but to have a second layer where you're active looks more professional and it's going
to instill a greater confidence in the potential clients that you are a good fit for their project
but what about the actual posts you need to make sure that your posts on instagram really do look
great and show your skill sets as a designer remove any old or outdated work that might
drag down your self-image and you're only as good as your worst addition into a portfolio of work
that's something to remember and of course no blurry uploads save your work in high quality
pngs or svgs as these do seem to work best for me when uploading work onto ig
and when it comes to profile pictures i do feel that having a clean and creative image of yourself
is a lot better than a logo on instagram this looks more authentic approachable and
it will boost the likelihood of you scoring your class so as you grow your accounts and you post
regular examples of how your skills can help solve problems and also your posts simply just
looking visually good your authority in this space will also grow and with authority comes
trust and with trusts comes more clients posting quick mini tutorial tips like for example in adobe
illustrator also go to show your skills and your knowledge and these tend to get quite liked by
other designers and shared around i like to use a lot of hashtags on my posts which is not too
spammy on instagram unlike with twitter but make sure to use the right hashtags that are relevant
to you and your services so things like logo lego design logo designer graphic design and so on
it also helps to post stories and reels on instagram and i suggest that a lot of these are
you showing your face and talking to the camera and your audience this again goes to making you
seem more human as opposed to a faceless entity potential customers like to buy into someone
that is genuine and real of course though keep everything professional and safe for work you want
to keep things open so as many potential clients as possible do come to you and i think you should
post at least one official post on instagram a day and also one to two stories or reels per day
this will help the algorithm of instagram work in your favor consistency is keying on this platform
all of these tips are about your account being prime for potential clients coming
to you and finding you these do work over a long period of time and if done correctly
you can also potentially contact clients or tag them into relevant posts however this
can come across as desperate sometimes or even spammy so do be careful of that approach but
if you want to learn more about graphic design or even how to gain more clients
do click a video on screen and until next time guys design your future today peace you