No matter what you initiates there are most certainly
some competitor websites which are already producing
favorable results in there niche
so as your designing and optimizing your websites
why not analyze what your competitor are doing
in order to achieve there results
so that you can use a similar approach to ensure your success
in environment market place
that is no reason to reinvent the real as they say
and then certainly applies to developing your strategy for marketing your company website
So in this video we'll be covering 5 reverse engineering strategies
which you can use to learn from and benefit from the success of your competitor
Now first what is reverse engineering?
simply put reverse engineering is the act of analyzing and existing
system a process or a structure
whether that be a marketing system
the structure of a website
A down to the any work plan you name it
then using the knowledge you gain from the analysis of it
to recreate a duplicate to a similar system
now obviously when reverse engineering your competition
you wanna make sure that you're not literally duplicating
anything protecting by copyright laws
However when it comes to the system and strategies use
to optimize market websites
most of the time you produce safe from violating these laws
and if you feel that your straying in darzi legal territory
well
Then don't
Now obviously as you choose which of your competitor
to analyze so you can reverse engineer their approach
you want to choose those who are winning
you can find these competitor by doing keyword searches
for the terms your side is optimize for
and see who ranks first
you can also look at competitor who are consistently spending advertising money
on your keyword and actually you can check out
our article on traffic travis for further details on this subject
since these competitor are probably also making a consistent profit of this keyword
otherwise they won't be spending so much
in any case once you find a few good
competitor you'd like to analyse
here are 5 things you can do to reverse engineer there approach
and duplicate there success
Number 1 analyze their link - building strategy
using tools like AAtress.com
you can see exactly which websites
your competitor are building back links from
AAtret.com shows these links as they are indexed
by yahoo google and msn
it also gives you the option of visiting those links
and seeing exactly what type of content your competitor are
associating with those back links
for example when aatrets.com displays the links your competitor
is building from an article submission site
you can click on those links and view the article
which your competitor screening and publishing
this is also a great way to find relevant & quality sites
you can also link to
so pay specific attention to the sites
which your competitors seem to have a lot of back links coming from
chances are they are linking to the sites because they are getting some quality traffic
number 2 analyze their content strategy
as they're analyzing the sites your competitors are linking to
and the types of articles your competitors are posting on article submission sites
you want to look for some common themes
what keywords or phrases are your competitor using
the most in their content
what topic are they publishing the most content about
what type of link which are they using in their calls to action
pay attention to there content strategy these competitors
are using to build quality backlinks into their polling traffics
and by doing so your sell and suffer a lot of trail in air
and be able to create content which will also produce you to a best results
number 3 Analyze their site structure
site structure is very important when it comes to creating a good user experience
for optimizing your site for the search engines and for increasing conversions
analyze the site structure your competitors are using
and ask yourself these questions
how are they making it easy for visitors to find what they are looking for
how are they directing visitors attention towards there offers
there product there email collections form and so on
how are they organizing there information that the visitors has plenty of
option for finding good contents
but without the visitors becoming over whelmed by having too many option
and most important
pay attention to there use of graphics, video & flash features
then ask yourself how the very appearance of their site
might be contributing to its success
Number 4 Analyze their audience
using alexa.com you can do a complete analysis of the visitors
who are using your competitors websites
this information is of untold value to use
since it will help you get to know your potential customers
the more you know about your customers
the easier it will be for you to speak their language when you write content
or create products and offers that will appeal to them
using the audience features on alexa.com
you can find at all kind of information about the people visiting your competitors sites
there age, sex, education level, geographical occasion
even the size of their family
you can also use the click spin option to find out which other sites
your competitor visitors are coming from
and the once they are going to as they browse their competitor site
this is all information which is available to you for free
and which can help you to reverse engineer your competitor marketing strategy
number 5 Analyze what they're missing
this is by far the most valuable strategy for analyzing your competition
look for the needs within your market and your competitor are not fulfilling
for example can you find any forums where customers of your competitors
are talking about your competitors products and services
can you find reviews of your competitors products services
if so
what are there customers complaining about
what missing for them then you can step in and provide
by identifying the chinks in your competitors Armour
and unfilled customer needs within your market place
you can discover a whole new round of untapped opportunity
so quick recap
the basic idea here is to start analyzing your competitors
and finding out how you can leverage their experience
in order to increase your chances at success
you might be surprised what you've been missing
and can approve to be very profitable
now its time into weeks here looks some these strategy in more detail
if you want to get into an competitive industry don't be turned in
it's very easy to tell for online business is new to the game or its experience
just ask when how they feel about there competition
the new and unapproved entrepreneur will be afraid
of competition they'll have fake ID on the bar store
but they do google search that extend and realize that many other people already doing it
they give up by seeing there's no way to get into that market
well they are wrong
competitive markets are actually some of the best market to get into
why?
A few reason the market is proven to be profitable
though
if it wasn't there wouldn't be competition
competitors often play of each other
instead of invading and reinventing there wheel
they copy whoever in a number 1 sport
and by doing so they up are leaving massive hole in the market
that's were you might come in nudge nudge
customers want variety
if everyone initiates is doing the exact same thing in a exact same way
customers will be hungry for a new business to emerge
again
ah that's were you coming
but here is the key to all of these
customers are now waiting to help you to grow your business
they don't know about you they don't care about you
so stop trying to gain their support now away
and start thinking about like this
what can you do? to appear in front of them in the market
and offer them exponentially more value than your competitors
what's your new angle?
the key that thriving in a competitive market is to full
number 1 start from the top
and number 2 deliver values in ways your competitor aren't
starting from the top is absolutely crucial
if you going to get in to the competitor needs
you have to start of the same spy your competitors are currently at
and just turns up the step of strategy we'll produce the better results
aiming as high as possible even if you end up the plan bit lower than what your dreamed out
or aiming a low because its easier and congratulation
there you are you achieve your low level of success
so keep your expectation you did in reality but aim high and be smart
you'll end up doing the lot better
for example lets go really big here just to sure you have all these principle apply
lets say you want to build next Facebook
well obviously you can provide a half past of product that looks like built in 1997
or you knock an model your product opt a myspace since it will make a easier model
no one would ever uses since right out of the gate
the current Facebook is already dramatically better
in order to compete with Facebook you have to start out at least the same level
no this doesn't need a billion active user
which is means your presentation has to match Facebook's
and just from the beginning we're talking about your sites design & functionality
when a customer visits your sites
they are immediately comparing at to the top docs in the market
so if you're building a facebook
as soon as the customer lands on your site they are already comparing it to facebook
and where did your customers eye goes first your site design
therefore if you really want to com petite with Facebook
the first step is to get a design at at least
is as good as facebook design
that way customer are immediately turned of by visiting a lower quality sites
and this is where you stand out big time
although Facebook is absolutely massive
in this situation they would stand out with a disadvantage presentation wise
why is that because they've already set the standard
so now you can easily look at the standard and poke holes in it
what about facebook design could be cleaner? more modern? more intuitive?
you can take extensive notes
listen to what there customers are grumbling about
then when designing your own websites
answer of these issue that facebook has
then once you'll be on design stage
you want to focus on delivering exponentially more value
this is crucially important as it will make sure your customers actually use your service
this is what you can really in a wait
search & take a note of every problem people have with your competition
again let's go huge and says it faceboook
the principle of strategy still whole true
take a note of all the problem you and yourselves have with facebook
what frustrate you?
what annoys you?
what features do you wish they had?
are there too many features? you don't need
distracting and coloring your screen
focus on every thing
from the largest most clearing flaws
to the tiniest little pet peeves
this is high you'll get clear pictures on all the things you can do
to make use stand out and be better than your competition
every details helps
the too often people thing that they need to do just one major thing
better than there competitors to get the edge
they thing if they lower there prices
or they offer more products
or just one major whatever they'll get to had
this is simply not so
the only way to get had a establish competitors is to do everything better
exponentially better
when people visit your site
they don't want to see one little elements its better
or they attracts them
they want all of it to be the best at first glance no questions asked
that might sound like an in saturation but if you take a moment and close your eyes
and be completely honest with yourselves
just ask yourself what you expect? when you land on your website
do you wanna great service with clear navigation
even on the mobile version loads super slowly
or do you want a pretty decent user interface
with some decent features
that spites some room for improvement
with an impressively fast load time
no you want it all
great design both for the users and behind the scene
great content great everything
you don't even want to be thinking about mechanics of the sites itself
you just want what you came for and you want it immediately
so by using this reverse engineering strategy you can get into virtually any market
even in the auto competitive world of social media
you can take over and be top doc if you put the work end
of course its not easy and you can need any more resources than a laptop
and few boxes of piece and extra matters
but the point is you can take this concept and applied in any niche
regardless of the competition and you can succeed
so now lets talk about how to copy other people ideas
okay now they allow that's sound pretty bad
but its not unethical as it sounds
the fact is no one succeeds on their own
you can run a billion dollar wall street for him without the people to build skyscrapers
that blows a employees there
you employees themselves of course
the security the cab driver the personal tailor to your suite
and the personal mediator to your suitcase you get the picture
true a person success realize on there work ethic
and their ability to put themselves out there
but its only possible with the help of other people
and not only you need there people to succeed
you need other peoples ideas too
now of course I'm not talking about directly mimicking other people ideas
that all be the best way to reach second place
chasing to imitates somethings that already been done
and that's what we see in the tech industry all the time
think of all the apple wanna be out there
how many of them are as profitable as apple
Zero
so what I'm talking about is finding & identifying the concept
behind a great idea
and using that concept in your own bushiness
think about the idea it does even have to be in your market or niche
but by putting on your thinking head and getting your head around a basic idea
behind something successful
you're likely to find you can apply a very similar concept to your own business
for instance what a apple core ideas is that technology should not be separate
from a human experience
it should be a one to one extension
according to Apple when you interact with your technology
it should feel completely natural
this is the concept that generates Apple greatest idea
think of it download a very packaging sleek simple almost absent
as if having in your hand is the most natural thing possible
Apple is 100% dedicated to making you feel that your life is improved by there technology
we can apply that same concept to any business
if you designing a smart phone app for example
you can apply this concept directly
without mimicking apple at all
just focus on building your app in such a way that it is as in intuitive & natural
for users to users as possible
no matter what type of app it is
at every step of the design process
ask yourselves the question
do my users know what to do on this screen
if there is the slightest chance they don't
fix it to make sure that they do
your end product won't be anything close to an apple product
that's despite the platform its built for
but essentially it follow their concept incredibly closely
that technology should be incredibly intuitive
so when you brainstorm and collect good ideas in action
focus on the concept that led to that idea inception
if you use this perspective
you can easily get new idea for your business
just by keeping your ears open
and the best part is you won't be landing yourself in second place
you'll be creating a completely new business from the ground up
a Melton part of concept that are valuable to whatever business you're developing
this traumatically decreases the arts that competitor's won't be able to keep up with you
and in fact they'll be tempted a mimic your ideas
and more they do this
they'll only serve to help you
because your competitors will be reinforcing the quality of your brand over there's
so the next time you're looking for ideas for your business
stop
instead look for the concepts that are behind all of the most successful businesses
then use those same concept to generate brand new
100% unique ideas for your business
all that said
lets highlight one last thing to be aware of
and that's becoming just another cookie cutter
for most business owner the goal is always to reach new heights
as entrepreneur we are very difficult to fully satisfy
and of course that's a good thing because it always pushing us further
and yet even all the ultimate goal for most entrepreneur is just to make more money
or to pus there businesses to a new heights
they don't seem to know how to go about doing them
which is why the vast majority of businesses out there you see
or relatively stagnant they have no individuality
for instance have you noticed the singularity of webdesign
with more and more services providing easy web building solution
and with more and more companies putting more time into there services
and wanting to develop less time to building there design from scratch
it seems like every website steady and look the same
slide show the info graphic section
what the product actually does contact form
typical modern design layout used by more and more businesses in every industries
of course it looks sleek and it functions well
but if every single businesses doing it how do you separate yourselves from the heard
now no need to panic and start staring around looking for templates
that are guaranteed to be different
just for the sake of being different
lets actually stop and focus on some more important questions
your business is a business to you but its an experience for the customer
starting from the second page land on your site
you need to tug at their feeling
what is your unique angle in the industry
what do you do in your business that no other business does
why should a customer choose you over the competition
if you can't answer these question you're in trouble
if you can answer these questions that i sincerely help you can that's a great news
because you now have an angle you can use to individualize your business
its all about telling a story
which we human have been doing in every single culture from millionaire
its how we learn how we communicate our experiences
its the very foundation of our society
so what's the story of your business
if you sell paper then "we sell cheap paper" is a terrible story to tell
instead you need to find a unique angle
do you sell paper that's a higher quality then your competitors
do you have your own delivery service?
do you give unbeatable discounts thanks to coordination with a local mill
excellent
all those things are angle you can use
start there then present your website in a way they gets this story across to your customers
now you know your angle
you need to know the angle your customer's looking for as well
this is the sweet spot
combining your unique angle with exactly what your customers are looking for
so what are your customer's problem
are they sick of using paper that emerges
to pages gets stuck together
do they needed on demand same day delivery
find out what they need
and now we have the makings of a great story
okay with these strategies you can improve
your game in any niche runner
no matter how competitive
all the top companies in the world have found there way to the top with these strategies
so now its time for you to go out and do the same for your business
study the best in your field
find the best concepts
and apply their techniques
well at the same time carve out your own identity
and hitting that sweet spot between what makes you unique
and what your customer needs
now that's a recipe for success.