Here's my confession. I don't love talking about every aspect of my niche.
I know, I know. Don't judge me. Here's the thing, I love talking about storytelling
and vulnerability and building your business but I don't always love the tactical, practical stuff
about posting a video on YouTube or building a funnel. It doesn't thrill me in the same way
but of course I have to talk about it and teach that and I have to make it interesting for me so
that it's interesting for my viewers. If you're struggling with this, I have a technique for you
and some stories that you can tell. Here's how to never be boring no matter the topic.
One of my first clients that I ever worked for was a plumbing company and I could have just
said plumbing? Boring, and jump to the conclusion assume that it just wouldn't work for social media
or it could have taken the route of you know googling a bunch of fun facts about plumbing
and made some little graphics out of it or thrown a little animated toilet into the mix too,
that would have been fine and actually that was my first route, that's all I knew how to do back
then when I first started out as a social media manager. But as I spent more time with this company,
I started to get to know the employees and I had the biggest change of heart. I worked for
them for almost three years and from that three years, I now know way more about plumbing than I
ever bargained for but it's not because I studied it or felt obligated to learn it as part of the
job. You know the saying people don't care how much you know until they know how much you care?
Over the years working with them, I observed how they would go the extra mile and I know
you hear about those companies all the time, they just go above and beyond but these guys like, I
remember there was this one day that it snowed a lot. In Canada, it snows a lot and this isn't like
having some places, they get a little dusting of snow and the city shuts down, it's up to my knees
like we are shoveling multiple times a day and one of the service techs said that he was going
to go stop by a client's house that he'd been to the other day so he could shovel her walkway.
This woman was an elderly lady living alone and he knew that she would have trouble doing it herself
and they did things like this all the time and I got to know how a lot of these guys, they were
volunteer coaches for kids sports leagues, they got involved in community events and fundraisers
and I was like I can't just post about fun facts about furnace filters and dripping faucets.
This city needs to know how awesome these guys are. I want to tell you the next thing that I did
to help them out that blew up their business and their social media but first, have you subscribed
to my channel yet? I post new videos about video marketing and business acceleration every single
week so go ahead and click that red button. I realized that I began to adore this company
because they adored their company. So, I started creating content based on how they were. I got
to know the people that made up this company so I could tell their stories because remember
we want to appeal to a human, not just a buyer. So with the content, we shared and celebrated
their families, we talked about their hobbies, we showcased other causes and communities that they
were involved in and then I had this one guy, one of the service technicians, as I got to know him,
I learned that he was really good at improv and impressions and somehow when we were talking, he
put on an Australian accent we came up with this hilarious idea to create a character named
plummer Dundee. And so we created these hilarious videos about plumber Dundee and we built memorable
stories out of the passion that these people had for their business. Here are the basic steps to
creating impactful content that actually converts into sales. Step one is to build your own original
content that's authentic to you and step two is to drive impact with that thing. Now, obviously
we're oversimplifying here but I promise you, when you lead with a story, the impact and profit comes
so much easier and with less effort. But to really demonstrate this for you, let me introduce you to
my story selling framework. It's an acronym called the ELSA framework and yes, this may remind you of
the one and only ELSA, the snow queen who sings let it go but for these purposes do not let it go. Hold
on to this so you are set up to turn your content into cash. ELSA breaks down into epiphany, lesson,
story and application. So let's start with E: epiphany. Your epiphany is so important in
your content and your storytelling. It's way more important than just the publishing your face off.
This is how you make sure that your content is not boring because you don't get paid by
the amount of content you create, you get paid to the level that you get your audience to engage.
You do that through stories. If you can hook your audience in and give them that epiphany that helps
them break through or maybe even changes their mind about something, when your stories are better
than their stories, aka their false beliefs, they're much more likely to engage with your
content and you are more likely to get paid. So, I'm thinking about what is the underlying epiphany
that I want my audience to take away from this content because if I don't have that intention
set, I may as well just create content for the sake of content, that's not what we're here to do. We are
here to make an impact and a profit and you don't do that by just winging it. The second part of the
ELSA acronym is the L for lesson. As a kid and if I'm being honest, even now, my biggest excuse to not
go to bed on time was but I just need another story and I'd be like mom, it's educational
because you know every story that starts with once upon a time has a moral of the story
but when I say lesson, I don't want you to think buttoned up, robotic Charlie brown teacher.
The lesson you teach or the moral of the story is important but if you're using just cold hard
facts, remember you're speaking to the left side of the brain. The stats and the tactics, sure, like that
shows that you know what you're talking about but if it's all stats and no story, it's a snooze fest.
If it's all statement and no substance, it's fluff. So, how do you give the lesson, this moral
of the story in the way that's memorable? I was actually following this influencer
recently and she was doing this Instagram live video where she basically just kept repeating
the same phrases, kind of just in different words. Saying things like you can do anything
you set your mind to and don't give up on your dreams and there's always a way and I was like
great and like, I didn't understand the context or the reason why she was saying those things like
sure, it's positive and uplifting and great advice but if it's just a drive-by pat on the shoulder
with no context, aren't you still questioning why like what's the takeaway? What's the meaningful
message that will be remembered? I kind of sat there for a second wondering like how much of
personal development is just Barney for adults. I don't know about you but i like to have the
kind of content where you have this aha moment or you feel an emotional shift, that's the stuff
that's making a lasting impact. That's the stuff that makes you memorable, it makes people trust
you enough for them to want to give you their credit card. You owe it to yourself and to your
audience to create a transformation and we teach through stories. We consider the epiphany we want
our audience to have the story that we can tell to give that epiphany, the lessons we want to get
across and the application or the call to action the next step that they can implement. Your stories
will also teach a lesson about you, your attractive character, and allow your audience to learn or feel
from your own experience and this is what takes us to the S in ELSA. So, what story are you gonna
tell that naturally incorporates your epiphany and your lesson? People always ask me where do you get
your stories? But honestly my best advice here is that there are content ideas all around you. You
just have to take the time to learn how to see it and learn how your content can become a cash flow
system for your business. You don't necessarily need to go looking for stories because your
trip to the grocery store can become a story, your recent phone call with a friend can become a story,
reorganizing your closet can become a story. Don't stress if you can't come up with a story out of
thin air because I guarantee they already exist in your life. So, take stock of what you've done
and where you've been in the past or anything interesting that's happened to you and how can
you relate that back to your message? What's the lesson? Where's the epiphany? Think about that and
when you go into the world after today, try to do so with this mindset so that you can be aware in
the moment of the lesson, the epiphany that you can use when you retell this story to your audience.
As you grow as a person, as an entrepreneur, your content evolves. I believe that entrepreneurship
is a game of personal development. My content isn't the same as it was a year ago because I'm not the
same as I was a year ago or a month ago or a week ago and that self-awareness and growth is going to
impact how profound you can be in your content too. Over time, you'll keep growing your entire story
inventory so that you can reach into it anytime you're launching a new video or speaking an event
or creating a new piece of content so that none of it is ever boring. Another thing that I hope takes
the pressure off for you is to realize that you already have the content and the frameworks inside
of you. Content isn't created, it's captured what we're doing here today. What we're talking about is
capturing the content so you can apply it to your business and reap the rewards in your
business growth. Once you've followed through on these steps, you can ensure that your content is
never boring and it's leading your viewers into sales and I want to take you one step closer to
sending those leads into high ticket sales. If you really want to take it over the edge and learn the
science behind turning passive viewers into high ticket buyers, you're going to love my private
training. Click the link in the video description below to secure your spot and I'll break down the
exact steps you can plug and play your way to seven figure cash flow. Yes, this may remind you
of the one. Over time you'll keep growing your entire story inventory so that you can reach.