A successful sales funnel warms up your lead to the point where they're practically throwing their
credit cards at you, but how do you build one of those? How do you build a successful sales funnel?
Sales funnels have been the key to building my multi-million dollar business so I want
to tell you my secrets starting out with how to instantly capture the attention of people who
visit your sales page so that it leads into high ticket sales and you might not realize this but,
McDonald's can teach us a lot about conversion on your sales funnel. So, more on that in just a moment,
and don't go away though because I'm going to tell you the number 1 secret to a successful sales
funnel toward the end of today's video. Here's how to instantly attract the attention and intrigue
people who visit your sales page even if for the first time. The most important thing you need is
a compelling headline. Your headline should hook in your viewer and compel them to keep
reading through that sales page. We have short attention spans so I want you to observe your
own behavior here. If you go to a new website or sales page for the first time, how long do you
actually spend on that page and why? Was there a big promise at the top of that page that made
you want to keep reading or was it boring? You didn't even know what they were trying to tell
you and you clicked off immediately? You want to make sure that that headline really captures
attention and speaks to exactly who is on that page. You want your headline to clearly showcase
the benefit of your offer and the pain that it'll take away from your audience so think about like
yay, without boo. I had a client that we made a sales page for them that their headline was
how I made 6 figures in 6 months without cold calling, hard selling or even leaving my hous.
Let me break that down. How I made 6 figures in 6 months, yay, without cold calling, hard selling
or even leaving my house, boo, we don't want to do those things. So, can you see how this statement was
very clear to what they would get and how they could do that without the inconveniences that
some people would have to do to make that much money in their business. So, I want to hear from you.
What's the yay without boost statement that would be relevant to your business? Maybe it's more cash
flow without wasted time or more clients without sales calls, that's what we do. Let me know in the
comments below. As I mentioned I like to observe my own behavior when I'm consuming other marketers
content and that's one of my favorite things to do is not just look at other marketers in a similar
niche to me but also in many other niches. So, I want to give you an example of this like what
McDonald's can teach us about conversion. Russell Brunson often makes this analogy of how when you
go to McDonald's and order, they always ask would you like fries and a coke with that? The McDonald's
worker is effectively upselling you and the same should be true for your funnel. Once they've made
their order their initial purchase, you can offer an upsell to the audience that sounds appealing or
like a no-brainer. Maybe you've seen this if you signed up for a product or service or an online
course where you put your order into that checkout page and there's a little box on the bottom that
asks would you also like to add this to your order and that might be an add-on to a course that you
just bought or another t-shirt or more socks if you're buying maybe physical products, then maybe
the next page offers more of that or the next step of that for another price point that is
going to add on to your order. If you can add that for your sales funnels, that's going to increase
your cart value. What that means is someone could come in at that initial purchase but by the end of
all the order bumps and upsells and down sells, they might spend more than what was originally
shown to them on that initial page. Next, I want to share with you the keys to a successful sales
funnel but before I do, have you subscribed to this channel yet? If you want to bring your business
closer to infinite cashflow with evergreen content and incredible offers, go ahead and hit
that red subscribe button to be notified every time I upload one of these trainings. Whenever
I'm making a sales funnel, here's the key, the lens that I look through it at to make sure that this
is actually leading the client to the outcome and leading to more revenue for my business. The answer
is that I want to take that lead on the yellow brick road. I imagine the logical path through
the customer journey. I lead them down the yellow brick road from becoming a lead to becoming a sale.
So ask yourself what does your customer need to see and hear before investing? Typically, they
need to invest emotionally before they can invest financially. They need to feel that know, like, trust
with you, they need to feel like they're going to get a return on their investment. So, once they have
that and they feel safe in that, they'll feel safe to take out their credit cards. No matter
what you're selling, you want to make sure that every single sales funnel includes the don't
miss the bus strategy and BUS is an acronym for bonus, urgency and scarcity. These are the things
that gives your audience a reason to act fast. If you just have an offer for them and they can sign
up whenever they want whether it's today or next week or next year, they have no reason to actually
take their credit card out and ideally we want to give our audience that emotional, that urge so
that they want to sign up as soon as possible, that they can't wait to throw their credit cards at you.
So, I'm going to give you some examples of how you might be able to implement this for yourself
in your own sales funnel. I like to install bonuses like if you sign up before this time, maybe there's
a fast action bonus if you sign up in the next 24 hours you'll also get this and you can give
them more value, maybe you give them an additional product or you give them a bonus one-on-one call
or you give them a small discount if they sign up during this time period. You can also install
urgency by only having a specific window of time that they can purchase this. Maybe you
have something like this is only available for 72 hours and they only have that 72 hours to sign up.
If they wait until hour 73, it's gone forever, FOMO, they've missed out. You can also install scarcity
by only having a certain capacity available. Maybe you think of your favorite performer that comes to
town. You know that tickets are only available for however many seats the stadium can hold and you
got to get them before they sell out. So same thing for you. Maybe you only have a certain amount of
people that you can have in your coaching program, maybe you only have so many t-shirts in this size
that you can sell, that's going to help them to take action fast or else they're going to miss out.
In addition to that compelling headline at the top of your sales page, make sure that the rest of the
copy is helping them to overcome their objections. Now, typically everyone has a vehicle internal and
external based objection. The vehicle objection is about the thing itself that you're selling. Let's
say if I'm selling a course on YouTube, the vehicle to help people get to their goal I'm saying is
YouTube but if the person comes in saying YouTube won't work for me, video marketing won't work for
me, they're not going to believe that and they're not going to go through the rest of the page
because they already have that objection. I need to make sure that my sales page copy is showing
them the social proof overcoming their limiting beliefs and installing belief in themselves that
they can do this with this vehicle. The internal objection is something about themselves, typically
an insecurity saying I'm not good enough or I can't do this. This is again where you can tell
them stories about how maybe you succeeded in this, show your before and after or other people
just like them who have gotten success with your product. And the external objection is something
outside of themselves, typically like time or money or feeling like they don't have enough support to
be successful with this and this is where we can overcome their objections again with social proof,
by telling stories or offering them incentives or bonuses that will help them to get to the result
in a faster amount of time or a payment plan that will help them to make their money back
before they have to be out too much out of pocket. If you're working on a funnel right now,
I've got you covered with our plug and play funnel template so whether you've ever
made a sales funnel before or you're starting from scratch, I've compiled all of my best performing,
best converting sales funnels. You can click the link in the description below to get yours.