One of the best tools to use for Instagram marketing they're gonna help
you with getting new clients figuring out engagement understanding analytics
posting all of that we're gonna cover it in this video so stay tuned here we go
all right welcome back and thank you for joining me my name is Jordan Steen also
known as Cereal entrepreneur and at this channel we talk all about starting a
marketing agency building a personal brand really just building any kind of
online business so if you're interested in learning more about how to do that
then make sure to subscribe and hit that notification bell over here in the
bottom right hand corner that way you get updated with all of our future
videos trainings resources free course giveaways that we do every single week
here at my channel om PS make sure to stay tuned to the end
of today's video and we'll teach you how you can get three months of free access
to our mentorship program now guys there are several tools that you can use for
Instagram that are really great for getting results and understanding really
what's happening with your Instagram account today we're going to go through
about ten of them so make sure you're paying attention I'm gonna go ahead and
hop over to my screen now and we'll show you guys exactly what I'm talking about
alright guys so before we get going into these apps really quick you can see I
have them all pretty much up here but I wanted to go into this video right here
Facebook marketing from beginner to advanced we've started asking for you
guys to leave comments at the end of every video and basically just letting
us know what you learned today we're gonna give three free months of the
mentorship program away to Sebastian or Ilana and basically all he said was the
most important thing that I took from this video is planning things beforehand
it makes your campaign more efficient and everything is clear from the means
to the goals thanks for the great video content Jordan so congratulations
Sebastian you are the winner for that comment and guys make sure you stay
tuned to the end of this video so that way you can do the exact same thing
alright so the first thing we want to talk about for Instagram is an easy
scheduler and you have a few options that we're going to discuss here really
quickly and I want to preface with this HootSuite and sprout social are the
first super gonna talk about for scheduling and monitoring Instagram the
issue with both of these is that you can't monitor your comments here so you
will need to go to business manager facebook.com to manage any
mints that happen on Instagram directly and you can see them all in one place
and respond even right there alright but as far as scheduling things you also
cannot schedule automatically meaning yes I can schedule these inside of
HootSuite and sprout social but when it goes comes time to upload the post what
it's actually gonna do is ping you on your phone and then you actually have to
go in and manually upload those things ok so just be aware of that ahead of
time a lot of people don't understand they look for something automated and
again HootSuite is great for this you can see we have our posts we schedule
them here and then my scheduler actually gets the notification on their phone
sprout social is the same style of platform we've used this before I just
have always pretty much been on HootSuite so I know it and understand it
a little better we use sprout social more for looking at Instagram analytics
if we needed something like that to make quick reports because it does allow you
to make really quick reports it is more expensive as far as using the platform
compared to HootSuite that's why we also prefer HootSuite but if you're looking
for something that does really cool branded reports this might be the option
that you want to go with but again as far as scheduling is concerned you're
not going to be able to schedule it directly from here and not have to do
anything else you will have to get that notification and then upload it manually
now your other option is this tool called Rambler and grambler is something
you can actually download to your computer and I can schedule these posts
by clicking the right here I can drop the image in and then all crop and shape
I'll apply filters if I want to and send it right the caption and send it to
schedule all right so there is a stipulation with this if you do want to
use grambler and you don't want to have to get a notification to upload the post
you want it to just do it automatically grambler will do that but you have to
leave your computer on if you shut your computer off or if it goes into sleep
mode it's not gonna post it for you automatically but grambler does allow
you to schedule and post things automatically it's the only thing I've
actually been able to find where it doesn't require you to get some other
notification so check out those three tools those are the what best ones for
scheduling so the next thing we're actually going to talk about here is
analytics right you want to know where stuff is happening at on Instagram right
so the first one I'm going to talk about is analytics because I usually don't
even use the other ones that I'm gonna talk about
because we just use Google Analytics for pretty much all of our data but if you
wanted again something more visually appealing the other platforms will be
better for that so Instagram stories you can see here you can see Instagram
actual like posts right there or traffic from Instagram traffic from Instagram
story so it's broken apart there right that's why Google Analytics is great you
can actually see your Facebook stuff to LinkedIn Pinterest pocket you know all
there's several others we there's actually five others exactly but that's
where our traffic is being driven from you can see right there now if I go over
to the other ones which are going to be number one like I mentioned HootSuite
has analytics that you can view and you can see what the data looks like for
your HootSuite from HootSuite and again this is more visually appealing you can
actually get this in a PDF and then send this over to your clients makes it very
visually appealing right social sprout is gonna be the other one and again they
are visually appealing it's much easier to look at and understand what's going
on versus looking at google analytics at least for your customers right so it's
kind of up to you which one you want to use or how you plan to use them that's
why it's kind of good really to do a combination of both so guys we just went
through some things really quickly which platform do you like for scheduling and
posting Instagram stories I want you to leave it in the comments below I really
do want to know which one you guys are using like do use grambler do use
HootSuite or do use sprout social which one is the best or do you just go on
Instagram and upload them manually that way okay guys so the next tools we're
gonna talk about are four competitor spine now what we're going to look at
first is something called flanks and flanks gives you an idea of engagement
rate right we have this right here it it just basically tells you how often
people are engaging or how what percentage of people rather are engaging
compared to their total number of followers this is gonna be good but
again you can't take this 100% for granted just because their engagement
rate is low doesn't necessarily mean it's not good like yes it could be
better but they also have 87 million followers so to get you know a 10%
engagement rate on every post would be very difficult for them to do right so
just keep that in mind but this is great for looking at those types of things
they also have several other things like you can do Instagram audits you can go
to the calculator manager there's several tools that you can use the
flanks that you'll really enjoy the next one we're going to talk about is going
to be social blade and you can see it pretty much does the same thing it shows
their follower growth right it shows the media
and it basically shows a few charts basically about their total daily
follower growth and then their media uploads right you can see when they're
uploading or when they're not right and so it just gives you basic information
here you can see their uploads their engagement rate again here so really you
really only need one tool but some people like to use multiple tools for
different things so the next tool we're going to talk about again this is for
competitor spying is a ninja lytx and also for doing audits and things like
that but ninja lytx is pretty much a platform similar to social blade but
they offer a few different metrics for you to look at and have some different
looking charts so it just makes it again more visually appealing plus the
difference in data right so you can see here all of this different data for
Nikes pages right best pose hashtags detailed ninja analysis of their stuff
you can actually see what posts they're posting right so it's a really cool tool
I recommend checking out ninja lytx I promise you'll like it ok so let's look
at some image tools for Instagram because a lot of you struggle with
creating images or you don't know where to go to edit images quickly now let me
prep this with the fact that if you're not a graphic designer you're not gonna
be able to do the same type of stuff as a you know a professional graphic
designer like I'm not you can see these are things that I've created this
doesn't look like a professional graphic designer made it right you can do much
better than this you're gonna need someone who is working on Adobe
Photoshop or any of the Apple products that are professional editing products
right these are great for quick stuff and for someone who's maybe just
starting up their agency or something like that and they're just wanting to
get post created that's great but at the same time if you want
something more professional you are gonna have to hire a graphic designer
or learn graphic design yourself which is much easier said than done ok so
canva again you can do all kinds of stuff here though it allows you to do it
already actually has like for example if I do create design you can see all of
the different sizes it'll show you like we're social there we go social media
with insert impose story Facebook post Facebook story Facebook cover all of the
different sizings already done for you so you could always go look it up but
you can get the custom sizes already put for you right here and if you needed to
you can do custom dimensions of your sizing let's just show you really
quickly what it looks like but if I go in to canva it's very simple very simple
and easy to use type of manager you can see we have like texts over here we have
backgrounds we can use we have photos or elements we can use
here right to put in all of our photos so it makes it very easy to edit things
canvas is number one if you don't know graphic design now if you know graphic
design then Adobe Photoshop is probably gonna be the best option for you or if
you're wanting to learn graphic design rather Adobe Photoshop is going to be
the best option for you but again this is something that you need to spend a
lot of time on it's like becoming a man a marketer it doesn't just happen
overnight you do have to actually put in a lot of work to become good at this so
kind of up to you what you want to do here but canvas probably gonna be your
best option if you're not a graphic designer so last but not least we're
gonna go through some miscellaneous style tools these are more for kind of
helping you drive more traffic get more engagement get people to sign up through
funnels the first one is link tree one of the coolest apps out there in my
opinion because the biggest problem with Instagram is you only get one link but
one link in your bio well this actually gives you the ability to put several
links in your bio because you can see all of these are buttons that when you
click my bio link on my Cereal entrepreneur Instagram account it's
actually gonna take you to this page right here where you can see starting
market start making fifteen thousand dollars plus per month now limited
access programs you know and it just gives us several different options that
we can give people right here instead of one not to mention even it even shows
you the data you know just the lifetime total is 433 just in the past seven days
we've had three clicks so you know it's it's it's just a useful program for
driving traffic to different landing pages the last thing is going to be word
swag and this is a phone app as you can see right here it's downloadable on the
App Store and Google Play so if you're doing things from your phone really
quickly or just need something to do it really quickly while you're on the go
with a client or something like that you just have something sporadic you want to
do cool this is really great for that it allows you to add really cool custom
fonts and I believe it's just 100% free so why not use it but that's it for
Instagram marketing tools I hope that I showed you guys something that you're
going to be able to use and benefit from I hope I showed you a new tool at least
and all you have to do now since you stayed till the end of today's video if
you want to win three months to the mentorship program just leave a comment
below this video with anything that you could have learned from today's lesson
we'll pick out the winner and give them three months to the program for free but
that's it for this video guys thank you so much for watching and I will see you
on the next one until then Cereal entrepreneur app bye guys ready to start
living the six-figure work where ever be your own boss lifestyle well it's Cereal
entrepreneur Academy will teach you how to use a laptop and internet to start
your own social media and digital marketing agency get started with our
free Facebook Ads training links in the description below guys see in the course
in Cereal entrepreneur