- [Taylor] Now, what you're really wondering is
how does the Instagram algorithm work?
When it comes to the algorithm,
there's a lot of scary feelings associated with it.
And people feel like it's this really bad,
ominous thing that's going to make it so
that your posts aren't seen to your followers.
But, when you know how the algorithm works,
that means you can kind of, well, hack it
to actually help you instead of hurt you.
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- There are three key factors
in the Instagram algorithm that effect
how many people are going to see
your posts in their feed.
The first factor that that Instagram algorithm
takes into consideration, is how much
it thinks you're going to care about this post.
What that means is,
are people engaging with your account,
are the watching your stories,
are the liking your posts,
are the commenting,
are you connecting with them?
How connected are these two people?
That's what Instagram will then discover,
and those are the people it's going to choose
to share the post to first.
So how can you beat this?
One of the easiest ways is to be consistent.
So, for example, if you're posting on your
Instagram stories every day,
and you're being really consistent about that,
it's going to kind of become little bit like
a reality TV show that people are
excited to tune into every single day.
And if they're excited to do that,
then your stories are going to be near the front
of their feed for them to engage with.
You also want to be consistent with posting
to your feed as well.
This doesn't mean that you have to post
every single day of the week,
but you do want to be consistent
and post great content,
and try and engage with people in the comments
and make sure that you're always commenting
back with them.
And a really good way to do this
is to sit down once a week and plan out
all of your Instagram content for the week,
so then you can be sure that you're consistent
and showing up for your followers.
The second factor that the Instagram algorithm considers,
is the relationship to the person who's posting it.
So, this is why you'll often see a photo
from maybe your parents at the top of your feed,
even thought they might only have
50 Instagram followers.
It's because Instagram has figured out,
"Hey, you really care about this family member,
and you probably want to see this post."
Even though it's not some epically gorgeous
photo by an extremely popular account.
And this is because Instagram values relationships.
And again, this ties back in to why
you should be authentic on Instagram.
Because the algorithm favors authenticity,
at the end of the day.
So, if you are trying hard to genuinely
connect with people on Instagram,
this means, you know, in your DMs
replying back to everybody,
having them open,
creating conversation starter questions.
Maybe you put up a poll in your
Instagram stories about really anything.
It gets people invested.
So, for example, with my house
as I'm redecorating it I would kind of
ask for some advice, and put up a poll,
and then people became really invested
all of a sudden in what my apartment
was going to look like.
And they would tune in back for more
and they loved being able to give their input
on something, and actually feel like
they were helping me out with a problem.
The third thing that the Instagram algorithm
factors in, is timeliness.
So, how long ago was this photo posted?
So this is where my number one tip for
beating the algorithm comes into play.
You want to find your best time to post.
Finding the best time to post
is giving yourself the biggest opportunity
for your post to be seen by as many followers,
right when it's posted.
Why does this matter?
Because the more followers that engage
with your content right after it's posted,
what this does is it signals to Instagram
that your content is quality content,
and it's good content,
and then they show it to more people.
So, this all happens within the first 30 minutes
of your post, so it's really important
that you're posting when people are online,
when your specific followers are online.
And this is why you'll also want to
kind of hang out in your Instagram
for a little bit after you post.
You'll want to answer any questions
that come in through the comments,
and just generally see if your post is performing well.
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- [Narrator] Thanks for watching.
If you enjoyed this video,
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