Have you ever felt like you just can't be bothered like you're lacking motivation? If you are you're
not on your own, it's quite normal, but in business it can be a problem especially for the owners.
If they've got a team of highly demotivated employees it's going to impact a lot of factors
which ultimately will impact the profitability and long-term success of the business. In this video
I'm going to explain the key benefits of them in a highly motivated workforce let's get started.
So first of all what is motivation in the workplace well motivation in the workplace really
relates to the employee's willingness and drive to work to their full potential the motivation
levels of an employee directly impacts how happy they are and how committed they are to their role
and ultimately impacts their performance at work. But levels of motivation vary from time to time,
we all have ups and downs, and because of this, businesses invest a lot of money into
non-financial and financial motivators with the aim of increasing the overall motivation levels
of every employee. First of all, the business will be able to attract new employees to work for them
and these will often be the best in the market or you've got more chance of attracting the best
in the market if you've already got a highly motivated workforce. Once you've attracted the
best employees, it's all about retaining them. If employees are motivated they're less likely to
leave and the final benefit is productivity, often motivation levels and productivity levels tie hand
in hand. So let's go and have a look at each one of these benefits in more depth. So we'll start
with attracting employees, put simply if a business has a highly motivated workforce already who are
committed to their role delighted to be happy to work for the business proud to work for the
business even, this will help the business grow a great reputation as an employer. If a business
has a great reputation as an employer, it's likely to attract the best people in the market
which is great but once you've attracted the employees to come and work for you, you've now
got to retain them and make sure they don't go and work for a competitor. The term retaining employees
simply refers to the business's ability to keep the employee working for them. If a business is
able to retain its employees (so it keeps them working for them), it's very likely to see an
increase in quality standards, this increase in quality standards is great news for your customers
because they're likely to be happier with the quality of the products they receive and the
customer service they experienced, which in turn is much better for the businesses profitability.
And talking about profitability, if a business is able to retain its employees, it'll also save a
lot of time and money, this is because they won't have to recruit and train new employees which is
great news for the business. If a business is able to retain its experienced employees they'll need
a lot less monitoring than a new recruit would, therefore they're saving on time and money again
because the current employees and managers won't have to continually help them because this
experienced employee already knows what they're doing. So it's again great news for the business.
The third and final key benefit of having a highly motivated workforce centers around
productivity. Productivity refers to the amount of work that is completed by each and every employee.
For example, how many products have they produced? or how many customers do they serve in a day?
Businesses will often aim to have the highest levels of productivity possible without impacting
the quality of its products and its service to customers and having high levels of productivity
is often great news for businesses as it often leads to higher revenues and higher profits
because you're simply getting more out of your employees. As mentioned earlier, if a business
has high levels of motivation in the workplace its employees are often very happy and more committed
to the business, this then leads to them not going off sick, so the absenteeism rate reduces. When the
absenteeism rate reduces, productivity tends to increase as there's more employees
at work when they should be and therefore they're not having to pick up the pieces of other people
who are off sick and again they're happier, they're more motivated, they're going to produce, it's
great news. And finally, when there's high levels of motivation in the workplace employees tend to feel
valued. Now when employees feel valued they're often much more engaged in the business and
want to help it move forward therefore they'll give suggestions on how for example it could
improve its products or its services or even the processes behind the scenes and this all
again leads to increased productivity which is great news for the business. So that's it, a quick
insight into the key benefits a business should experience if it has a highly motivated workforce.
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