[Applause]
good morning and welcome to the Steve
Jobs theater we had a huge morning
planned for you with some truly big
announcements so I'm going to dispense
up my usual updates and get right into
it
beginning with the App Store Apple just
wrapped up its 2019 iPhone event and the
company had a lot to announce the event
kicked off with the company spotlighting
Apple arcade the company's new
subscription gaming platform we are
thrilled to watch Apple arcade on the
App Store Apple arcade is the only place
you can get unlimited access to over 100
groundbreaking exclusive new games made
for iPhone iPad Mac and Apple TV it all
starts with the App Store's brand new or
ktab Konami could not be more excited to
bring our title to Apple arcade Frogger
and 20 mountain next up is legendary
game studio capcom with shinsekai into
the depths we set out to create a
beautiful yet treacherous underwater
world our last demo is from annapurna
interactive known for innovative games
that break the mold sayonara wild hearts
is a fast-paced neon top music dream
tape we like to think of it as a
playable music video these three
talented partners joined so many more
amazing developers bringing new games to
Apple arcade this year Apple arcade is
available starting on September 19th
just $4.99 a month for the whole and
we're launching with a one month free
trial next up let's talk about Apple TV
Plus micro mankind and Dickinson and the
morning show
Apple spotlighted one of the shows
coming to
see starring Jason Momoa now these are
just a few of the explosive originals
from the exciting Apple TV Plus lineup
well today we're excited to tell you
that the first shows will be available
on November 1st $4.99 per month starting
today when you buy an iPhone an iPad a
Mac or an Apple TV you'll get one year
of Apple TV plus a now let's turn our
attention to I pad next the company
showed off its first surprise a new iPad
we're incredibly excited about iPad OS
and our entire iPad line up the new
seventh generation iPad this iPad has a
new larger 10.2 inch Retina display and
for the very first time our new most
popular iPad features the smart
connector so you can effortlessly
connect the optional full-size smart
keyboard you can quickly switch between
multiple apps and slide over or stand
them out to pick the one you want you
can even use the same app like notes
across multiple spaces and paired with
different apps it's perfect for working
on multiple projects so now you can even
connect your SD card or your thumb drive
to quickly browse your photos and videos
right in the files app so this is the
new seventh generation iPad 10.2 inch
Retina display support for Apple pencil
and a full-size smart keyboard and as
you would expect great cameras sensors
and ultra-fast wireless all packed into
a thin and light design that's durable
and weighs out of pound this new iPad
will start at just $329 you can order it
today and it will start shipping at the
end of the month next up let's talk
about Apple watch
didn't stop there next it was time for a
new Apple watch the next generation of
Apple watch innovative new display that
is always on with previous models of
Apple watch when you lowered your wrist
the display would go completely dark but
now with series 5 you always be able to
see your time and complications we're
able to deliver this always-on display
while still maintaining the same all day
18 hour battery life now all of the
watch faces have been carefully tuned
for the new display a built-in compass
now with the updated Maps app you'll be
able to see which way you're facing just
like on your iPhone now with series 5
every cellular model has international
emergency calling so you can call
emergency services in over a hundred and
50 countries around the world just by
pressing and holding down the side
button stainless steel models come in
gold space black and polish and we're
introducing new models for the first
time in titanium Sears five will be
available in ceramic as well in this
brilliant white color with its always-on
display compass international emergency
calling and all the other great features
like its swim proof you can take an ECG
fall detection Apple pay all the new
features of watch to us 6 it truly is
the most capable Apple watch ever series
5 GPS models will start adjust
$3.99 and $4.99 for cellular models
you'll be able to order series 5
starting today right after at the
keynote and they'll be available in our
stores starting September 20th we're
also keeping the very popular Series
three in the line and now starting at a
low price of just $1.99 next up let's
talk about iPhone
of course it wouldn't be an iPhone event
without new iPhones this is iPhone 11
the next generation of iPhone and it is
jam-packed with great new capabilities
in an incredible new design iPhone 11
has a beautiful anodized aluminum blast
design in the glass it surrounds the
camera has a sculpted 3d geometry and it
was precision mills down from a single
piece of glass to achieve this elegant
look
iPhone 11 comes in six new colors with
an all-new purple white yellow green
black and product red it has a 6.1 inch
liquid Retina display with true tone
white color taps away and haptic touch
and even more places with Iowa's 13 and
now we have spatial audio which provides
an immersive theater like experience by
creating a sound field around you and we
support Dolby Atmos for an incredible
sound experience we have an amazing dual
camera system with an all-new wide
camera with a new sensor with a hundred
percent focus pixels for faster
autofocus and we have a new ultra wide
camera with a hundred and twenty degree
field of view so now when you're taking
a wide camera shot you'll see our new
immersive camera interface but lets you
see outside the frame hinting at a
bigger shot then you can simply tap to
switch to the ultra way revealing more
of your scene now it works here in
portrait mode and people love taking
portraits on iPhone 11 this is for those
very low light environments like
outdoors at night or inside a dimly lit
restaurant
here's an image with night mode turned
off here it is with night mode turn on
so in taking video you can easily tap to
switch to the ultra wide camera to
capture even more in your scene we also
wanted to make it easier for you to take
a quick video with quick tape so now
when you're taking photos and you decide
you want to take a quick video simply
tap and hold the shutter button to
record a video night mode a brighter
flash nextgen smart HDR and the highest
quality video we've also updated our
fronts a true depth camera to a wider 12
megapixel sensor
now we've also added slow-motion video
to the front camera for the first time
the a13 bionic the next generation of
our industry-leading chip so with the
advancements in iphone 11 it'll still
have an hour more than battery that your
iphone 10 are for incredible things we
didn't even have time to talk about like
faster face ID water and dust resistance
wireless charging Wi-Fi fix and more so
we're really excited to offer iPhone 11
at just $6.99 but we didn't stop there
for our customers that want the most
sophisticated technology that really
pushes the limits we've created
something truly special this is an
all-new midnight green very Pro Space
Gray beautiful silver and a new goal
these are incredible let's talk about
this pro display it comes in two sizes
five point eight inches and 6.5 inches
they have the highest pixel density of
any display Apple makes it's a new OLED
panel that has two million to 1 contrast
ratio p3y color true tone peptic touch
and now a much brighter up to 1200 nits
the super retina XDR display you now get
up to 4 hours longer in your day with
iPhone 11 Pro mats up to 5 hours longer
here day
we're also including our fast charge 18
watt adapter in the Box to could charge
them all faster - it has a new wide
camera that has a fast F 1.8 aperture
there's a new telephoto camera for the
larger F 2.0 aperture let's in 40% more
light and as a new ultra wide camera
whether it's super wide 120 degree field
of view with the telephoto camera and
the ultra wide visibility to zoom in two
times and zoom out two times
that's a 4x optical zoom range new wide
ultra wide telephoto cameras a highest
quality video ever four times optical
zoom new smarter HDR new night mode on
and on it is an incredible
we even have reached design the camera
out there's a new font in it called SF
camera it is so crawl you're gonna love
using it there's app store has over
50,000 over 30,000 photo and video app
so you can do just about anything can
imagine right on device to make a great
app log filmic Pro that makes it
possible for award-winning directors to
push the boundaries of what's possible
with cinematic filmmaking on iphone
we've divided the viewfinder into
individual feeds visualizing every field
of view available now you can shoot with
multiple cameras
same time giving filmmakers so
this is iPhone 11 Pro in addition to the
triple camera system a 13 Bionic longer
battery life faster charging new designs
is also faster cellular better water
resistance stronger glass and so much
more
so iPhone 11 pro will start at $9.99 an
iPhone 11 Pro max it's just $100 more at
1099 you can pre-order all of them
starting this Friday at a new time 5:00
a.m. Pacific Daylight Time so they'll
all start shipping on September 20th so
this is our lineup of three new iPhones
starting at six ninety nine ninety nine
and ten ninety nine in addition to that
we're going to keep iPhone 10 are in the
line starting at just $5.99 and iPhone
eight at four forty nine what an
exciting morning I hope you guys have
had as much fun as I have you couldn't
be more proud of the products and
services that we shared with you this
morning thank you and have a great day
you