THE FINE BROTHERS ARE HUGE ON YOUTUBE,
THEY DO THE REACTION VIDEOS,
BUT RECENTLY THEY GOT A LOT OF
BACKLASH AFTER RELEASING A VIDEO.
THEY UNVEILED A SCHEME AIMED AT ENABLING OTHER VIDEO MAKERS TO
PRODUCE SIMILAR REACTION VIDEOS IF THEY PAY TO USE THEIR LICENSE.
ONE OF THE BROTHERS CALLED IT A HUGE STEP FOR THE ENTIRE
GLOBAL MEDIA INDUSTRY.
FOR THOSE OF YOU WHO ARE UNFAMILIAR WITH THE FINE
BROTHERS, THEY ARE HUGE ON YOUTUBE, AND THEY HAVE THESE
REACTION VIDEOS WHERE THEY HAVE, SAY, THE ELDERLY REACTING
TO
THINGS LIKE SNAP CHAT.
REACT WORLD, IT ALLOWS PEOPLE TO LICENSE OUR VIDEOS
ONLINE, SO THAT ANYONE CAN CREATE THEIR OWN VERSIONS
IN A FULLY LEGAL WAY, AS PART OF AN EXCITING NEW GLOBAL COMMUNITY.
THIS IS CALLED LICENSING, WHICH MANY TV SHOWS HAVE
DONE OVER TIME.
FOR EXAMPLE, BRITAIN'S GOT TALENT AND AMERICA'S GOT TALENT.
IT IS THE SAME SHOW FORMAT, BUT LICENSED LEGALLY.
WITH REACT WORLD, WE HAVE CREATED A NEW WAY TO
LICENSE FORMATS IN A DIGITAL AGE.
WE ARE PROVIDING A LICENSE WITH NO UPFRONT FEES.
INSTEAD, WE ARE SHARING REVENUE WITH YOU AFTER YOU START
UPLOADING.
FIND OUT MORE ON THE LINKS BELOW.
PART OF WHY WE BELIEVE THIS INITIATIVE IS IMPORTANT IS
DUE TO WITNESSING MANY CREATORS HAVING THEIR SHOWS AND
FORMATS QUICKLY STOLEN BY COMPANIES AND PEOPLE, BOTH
ONLINE AND ON TELEVISION.
SO, THEY WANT ñ
VIDEO BUFFERING ñ
WANT TO SHARE THE REVENUE ñ
VIDEO BUFFERING ñ
PEOPLE ARE QUESTIONING WHY THEY SHOULD BE ABLE TO DO THIS,
CONSIDERING REACTION VIDEOS HAVE EXISTED FOR A LONG TIME.
THEIR VIDEO HAD AN INSANE LIKE TO DISLIKE RATIO.
THEY ARE NOT DOING TOO WELL.
THEY WERE FORCED TO PUT OUT ANOTHER VIDEO EXPLAINING THEMSELVES.
THEY ARE SAYING THAT THEY ARE NOT TRYING TO CONTROL THE ENTIRE
REACTION VIDEO GENRE, BUT
SPECIFICALLY THEIR PARTICULAR FORMAT AND GRAPHICS.
250,000 DISLIKES, THAT IS SIGNIFICANT.
I AM ACTUALLY GOING TO DEFEND THEM, BUT BEFORE I DO THAT
LET ME EXPLAIN HOW BIASED I AM.
FIRST OF ALL, I KNOW THEM A TINY BIT AND I LIKE THEM A LOT.
I THINK THEY ARE GREAT CREATORS, AND WE ARE ALSO YOUTUBE
CREATORS HERE, AND I'M ALSO ANNOYED SOMETIMES WHEN
PEOPLE RIP US OFF.
WHEN OTHER PEOPLE TALK ON YOUTUBE, IT IS OUTRAGEOUS,
THEY SHOULD BE PAYING ME.
ANY TIME THERE IS POLITICAL COMMENTARY, WE SHOULD BE
SHARING THE REVENUE.
I'M KIDDING.
SOMETIMES PEOPLE RIP OFF OUR LOGO, BLATANTLY.
SOMETIMES TV SHOWS, DAILY SHOW, WILL HAVE THE SAME EXACT
GRAPHICS THAT WE DO, AFTER US.
INTERESTING COINCIDENCE.
THEN THEY WILL TURN AROUND, INTERNET, PLEASE.
ARE YOU TAKING NOTES?
THAT HAPPENS FROM TIME TO TIME, BUT NONE OF THAT IS
PROVABLE, SO WE NEVER BRING IT UP.
EXCEPT I JUST BROUGHT IT UP, A LITTLE BITTERMAN ON MY PART.
I GET WHERE THEY ARE COMING FROM.
WAS THIS A GOOD IDEA OVERALL?
PROBABLY NOT, BUT OVERALL I EMPATHIZE WITH THEM, AND I
UNDERSTAND WHAT DROVE THEM TO IT.
I DON'T EMPATHIZE WITH THEM.
I GET IT, YOU GUYS ARE HUGE ON YOUTUBE.
LET'S SAY THAT THEY ARE THE UNDERDOGS, AND THEY ARE
CHURNING OUT THESE VIDEOS, AND THEN SOME DOUCHE BAG COMES
IN AFTER THEM AND PUTS OUT VERY SIMILAR VIDEOS AND THEY BLOW UP.
THAT WOULD SUCK.
BUT THE REALITY IS, THEY DON'T OWN THE REACTION GENRE IN ANY WAY.
IF THERE IS ANY PROOF THAT ANYONE IS TRYING TO STEAL YOUR
LOGOS OR YOUR GRAPHICS, THEN OKAY, BUT REACTION VIDEOS DON'T
BELONG TO YOU.
ELLEN DID A REACTION VIDEO ON HER SHOW.
TWO GIRLS ONE CUP WAS THE REACTION VIDEO OF THE CENTURY.
NO ONE OWNS THAT GENRE.
TO SAY, IF YOU WANT TO LEGALLY DO THAT YOU HAVE TO SHARE
THE REVENUE WITH US, YOU ARE GOING TO MAKE A LOT OF
ENEMIES BECAUSE YOU ARE TAKING OWNERSHIP OF SOMETHING THAT
SIMPLY DOESN'T BELONG TO YOU.
I REMEMBER WHEN THEY TRIED TO RIP THAT OFF AND THEY HAD TWO
GIRLS AND A GLASS, IT DIDN'T
WORK THE SAME.
AGAIN, NOT THE BEST OF IDEAS.
VERY HARD TO PULL OFF TO SAY IF YOU ARE GOING TO DO
REACTION VIDEOS YOU SHOULD LICENSE IT THROUGH US.
I WILL GIVE ONE MORE EXAMPLE AS TO MY SOMEWHAT DEFENSE OF THEM.
YOU DO A SHOW CALLED THE POINT,
WHERE YOU ASK PEOPLE TO TALK ABOUT A
TOPICAL MATTER, THEN YOU ASK THEM A PERSONAL QUESTION.
WHAT IF SOMEONE COMES ALONG AND SAYS I'VE GOT THE SHMOINT,
WHATEVER, AND THEY GO, FIRST MAKE A QUICK COMMENT ABOUT
THIS TOPICAL STORY, THEN I'M GOING TO ASK YOU A PERSONAL QUESTION.
WELL, YOU'RE RIGHT, YOU CANNOT TRADEMARK THAT, BUT THE THING
IS, THEY ARE RIPPING YOU OFF AND IT IS ANNOYING.
I WOULD ARGUE THAT THAT IS DIFFERENT, BECAUSE REACTION
VIDEOS DON'T REQUIRE EINSTEIN TO COME UP WITH THE FORMAT.
IT IS A VERY SIMPLISTIC FORMAT, MY FIVE-YEAR-OLD COUSIN CAN COME
UP WITH IT.
THE POINT HAS A VERY SPECIFIC FORMAT, MEANING THAT YOU
ASK PEOPLE TO MAKE THEIR POINT AND THEN YOU ASK THEM A
PERSONAL QUESTION.
IT IS NOT AS SIMPLISTIC AS A REACTION VIDEO.
ONE MORE THING, AMERICAN IDOL IS NOT A COMPLICATED FORMAT.
PEOPLE GO AND SING AND YOU JUDGE THEM, IT IS THE SIMPLEST THING IN THE WORLD.
AND THERE WERE A BUNCH OF COPYCATS AFTER THAT.
BUT THEY MADE A TREMENDOUS AMOUNT OF MONEY FROM
COPYWRITING THAT.
IF THAT IS SUCH A GENIUS FORMAT, WHY IS WHAT THE FINE BROTHERS
ARE DOING NOT A GENIUS FORMAT?
IF THEY ARE THE ONES DRIVING THIS, IT MAKES SENSE ñ THEY ARE
NOT SAYING YOU GIVE US ALL OF MONEY,
THEY ARE SAYING SIGN-UP IF YOU WANT TO DO THIS.
MAYBE I'M NOT BEING CLEAR.
THEIR FORMAT IS SOMETHING THAT HUMANS HAVE BEEN DOING
SINCE HUMANS ARE AROUND.
THAT IS WHAT HUMANS DO, WE REACT TO THINGS.
OH MY GOD, A LION.
THEY JUST HAPPENED TO PUT IT ON FILM.
ANYWAY, WE DISAGREE A LITTLE BIT, BUT ULTIMATELY, IT
PROVED TO NOT BE A GOOD IDEA.
WHAT IíM SAYING IS, GIVE THE GUYS A BREAK.
THEY HAVE BEEN VERY SUCCESSFUL, PEOPLE HAVE BEEN RIPPING
THEM OFF FOR A LONG TIME, IT IS HARD NOT TO GET FRUSTRATED.
THEY AREN'T SUCCESSFUL ENOUGH.
THEY AREN'T MAKING ENOUGH MONEY ON YOUTUBE.
YOU CAN SAY THE SAME THING ABOUT US!
THEY'RE DOING FINE.
THEY LOST THOUSANDS OF SUBSCRIBERS TO THIS.
YOU ARE NUMBER ONE, ENJOY YOUR SUCCESS.
OF COURSE YOU ARE GOING TO HAVE COPYCATS ñ
VIDEO BUFFERING
GUYS WHO ARE PUTTING STUFF UP, CRUSH THEM AND THEIR
DREAMS, THEY DIDN'T DO ANY OF THAT.
IN OUR CASE, CNN BRIEFLY HAD A SHOW CALLED THE POINT.
I DON'T KNOW IF THEY REALIZED IT WAS A TRADEMARK ISSUE, BUT THEY
ADDED SOMETHING IN BRACKETS, MAKE YOUR POINT OR SOMETHING.
I DON'T KNOW IF WE WOULD TAKE LEGAL ACTION, BUT IN THAT
CASE IF YOU ARE GOING AGAINST A COMPANY THAT IS RIPPING YOU
OFF, YOU ARE GOING TO HAVE MORE SYMPATHY.
IN THIS CASE THEY WERENíT GOING AFTER SOMEBODY, THEY WERE SAYING
IF YOU ARE A YOUNG PERSON LOOKING TO DO SOMETHING SIMILAR
YOU SHOULD PAY US A LICENSING FEE, THAT'S WHEN PEOPLE GET AGITATED.