You're not alone. Every business owner deals with employee challenges from
hiring to retaining. It's the biggest challenge really in every single
business. There is an easier way. There is a better way. In this video, I'm going to
share some really important things that have helped me get really good at
attracting hiring and retaining amazing people. Stay tuned.
So, as I'm making this video, the economy is literally rocking and rolling.
Unemployment numbers are at the lowest they've been in history. So, it's getting
harder to find good people because the good people... People are keeping those
good people. So, in order to attract good people into your business, you really
have to go above and beyond and do better than the guy next door, better
than your competition and just better in general. There's a few key areas that are
really important that you focus on. The first you may have heard and you may
have heard in some of my other videos, you may heard this buzzword. But it's
really important. And its culture. Having an amazing culture in your business will
not only help you attract great people into your business. But it'll help you
retain great people. What does that mean? I mean culture can mean so many
different things. Really don't overthink this and don't over complicate it. It's
about having a really great place and a great environment to work in.
I mean think about this: Your business every day, spending more time in your
business than you do at home and with your family and not only do you want to
create a great place for your employees to come to. But don't you want to create
a great place for you to come to every day and for you to be proud of? Again,
like I said don't overthink culture. But culture is creating a fun environment. So,
how can you make it fun in your business where but people are still getting the
job done. I can honestly talk about culture for probably hours. But there's a
few simple things that you can do. You know, one, your environment. What does your
environment look like? When was the last time your business got spruced up? Is it
with the times? Is it modern? Does it look nice? I mean that's just a simple thing.
And it's really an inexpensive thing to do. The way things are today are a lot
different. If you're in an office environment then having an open
seating and a collaborative environment is really important to people and having
some really cool meeting places. If you're a retail business sprucing it up
not only do your employees want it to look nice but your customers want it to
look nice too. Even if you're an auto repair shop. Make it fun and
up-to-date and modern and with the times inside. That step one is it is the
environment. You know, 2 is it's really important to make sure that you're
bringing the right people in. If you have any of the wrong people, if they're
negative, if they just don't want to be there,
that's contagious and it's going to spread to every one of your other employees. And
I know it's hard to let people go especially if you're having a tough time
bringing people in. But you're not going to be able to bring in those better
people if you keep the people there that are messing up the
environment today. And 3 is you know... Today and and this new millennial
generation, they really just want to know that they're appreciated and really
everybody in your business wants to feel appreciated. Whether they're a millennial
or not. So, most employees today are... They don't
just care about making money. It's not about the money to them. It's about your
mission, it's your values. It's what your business stands for. And then more
importantly is... Employees want to know that you as an owner or as a manager
that you are helping them set goals and how they're gonna move through
the organization and be better. They don't really want that personal
development. 2 is they just want that mutual respect. And 3, it's really
just about being present. And even just having a simple one-on-one and just
understanding the individual needs of that actual employee. Some of those
things that I just went over really help you kind of jumpstart your culture. And
if you really want to take it further, there's an awesome book called
Delivering Happiness that I recommend that you read. It's by Tony Hsieh. Check
out that book. I'll even drop a link below so you can check it out. That'll
help give you a deep understanding about culture. And if you're sitting here going,
"Well, I just want help just hiring and retaining people." Well, it all starts with
the culture. And if you don't work on that culture, you're going to find
yourself in a hamster wheel people coming in and people leaving. S o, you
really got to get focused on that and that culture first. So, the next thing I
want to talk about is in order to hire great people, you have to attract great
people. And in order to get to great people, you're going to probably have to
sift through and lead through a lot of different resumes. So, you want to put a
simple hiring process who can help you go through those resumes, post the jobs
in all the different areas and utilize social media and different things to get
that message out. But what's really important is, is you want to attract
people in. So today, when people are searching for a job, they might find that
job post on monster indeed or whatever platform you're using. But then they're
going to immediately go and look up your organization online.
So, your website, what's on your social media and your Glassdoor is extremely
important. You know, if you haven't heard of it, you need to go to glassdoor.com.
Your business might be on there ready you don't even realize it and it's a
place where people can post comments and different things about your business. So,
you need to really make sure that you have all those things in order and all
those things are really showcasing your business and all the great things that
you do in your company. And that will help attract some of those great people
in that you're looking for. So, get focused on all those areas. Website,
social, Glassdoor and get a process down with hiring and sifting through those
resumes to make your life a little bit easier.
And last is as I wrap up here. Your mission, your core values. Everything that
your business stands for it is more to employees than just money today. And they
want that to be really clear on what the mission is and understand what the
values of your company is. It's really important. If you haven't done it, take a
few steps back and put that in place. People want to do a really good job. It's
important to them believe it or not. But you need to set those clear goals so
they know that they're doing good and there's something that they can measure
up against. If they don't feel like they're doing a good job where there's
no goals and they just don't understand whether they're doing good or bad,
that'll actually cause them to leave. So, it's a really important thing as you do
the other things that I mentioned in this video that you're also setting
those clear goals for people when they come on to the organization so you can
keep them. And lastly, make sure you having fun. Would you want to work at a
place that's not fun? Think about that? Make it fun. I know
sometimes it gets hard as you're building growing your business. You get
fatigued, you get stressed, out you get tired. I get it. But you really got to dig
deep inside and get that energy back up and make it fun and make it a just a
great place to work. Keep it simple, don't overthink it and get focused in all
those areas that I mentioned so you can attract those right people into the
company. I hope you found some of these tips helpful. And I hope it makes it
easier for you to hire and retain great employees. There is an easier way. And if
you follow some of the things that I mentioned, it'll definitely help you
create a better organization. But you have to execute on. It's not easy, you
have to work in all those different areas.
I know there's a lot of different things going on in your business. So, make sure
you pull someone in to help you do this and help assist. And get if you have
managers in your company, get your management team on board with this to
create that awesome environment to attract and retain the right people. I
hope you enjoyed the the mentorship that I offer. And I do it for free and I'm
just here to bring massive value into your business so you can grow and build
a better company and make it a little bit easier to on your path to success.
Thanks for tuning in. We'll talk soon and take care.