So, I've seen a number of people in the comments of my previous video saying, I'm
inspiring them to become a YouTuber. So, I figured I'd do a video on YouTube SEO
and explain to you what metrics are important, what things you need to do to
really grow your YouTube channel and create an online presence for yourself.
So, we have some crazy stuff to go over today. Now, I have some really good
information on YouTube SEO and recently I've been seeing my channels start
really growing. And it's because I've been doing these 5 things. Now, I'm
going to explain to you a few things in this video. I'm going to explain to you
YouTube's 3 big metrics behind what they're out, the algo... The
algorithm that really run YouTube's algorithm and you kind of just want to
understand to help understand how you can grow your channel. Also be talking to
you about posting frequency. How often should you post, how many times a week or
a month, whatnot. The titles that you use in your videos are also the topics that
you're doing videos around. I'm going to talk to you about the average watch time
metric which I find is very important. And also off-site SEO, so YouTube's 3
top metrics are very important. This is how YouTube determines which videos they
show and they don't show. Their main metrics are watch time, session time and
return rate. Now, how do those factor in? Basically what YouTube is looking for is
they want people to stay on YouTube as long as possible.
They want to see people staying on your videos as long as possible, staying on
your channel as long as possible, staying on the YouTube environment as
long as possible. And they want people coming back to YouTube as frequently as
possible. This is the same way that Facebook works in their backends. These
are the metrics which YouTube optimize around. Now, you might be thinking why is
that important, okay? The reason why this is important because if you are sending,
if your videos whole goal is to send people off of
YouTube, you are ruining yourself in YouTube's eyes. YouTube wants people
staying on YouTube as long as possible. So sending them immediately off site or
off of YouTube is going to really hurt your chances in getting your videos ranked
higher and higher and higher. What if your videos were so effective that
everybody who watched a video said, "Wow, this is amazing information. I want to go
to this person's website and whatever. Buy their whatever thingamajig." YouTube would
see that as killing their business. And they would never show that person's
videos. Another thing that's important is YouTube wants to see people are
returning more frequently, okay? Or they're... Sorry, the session length is long. So, if
you show people a video on YouTube, Your goal to really be in YouTube's eyes very
good is to keep people watching more videos on your channel preferably. The
more the users watch your video/keep watching videos on YouTube, the more
YouTube is going to like you and the YouTube gods will favor you. And that
third metric I said which is return rate. Return rate means you are getting people
coming back to YouTube more frequently than they would be before. So,
if by subscribing to your channel or by watching your videos, users magically
start coming back to YouTube more and more often. YouTube says this person is
doing something positive for YouTube environment. And how you might be able to
do that in practice is you can get people on your email list or you can get
people on a messenger list. Or you can... How, whatever you do but in your own
communication with users that you get people, you get people start sending
them back to YouTube to watch your videos. Even if they're in your own
audience. And YouTube will say, "Hey, this user not only people are watching their
videos. You know, when they watch videos they watch more videos on YouTube." But
they'll say, "When people watch John Crestani's videos, they come back to
YouTube more frequently than they would if they didn't watch John Crestani's
video." Therefore the YouTube god will bless me with more traffic.
So, those are things to keep in mind. Posting frequency. I've see a lot of
people talk about this. And the most important thing to understand here is
consistency, consistency, consistency. If all you can handle is posting once per
month, post once per month. But do it consistently. Do it consistently on the
same day each month. If all you can handle is posting once per week, post
once per week on the same day and time each week. But preferably, your posting
frequency would be once per day. That's what we've seen helps out the most. Now,
that may be a lot of work to post once per day. But that's... That's the best way
to do it. At least multiple times per week is the best way to keep build and
grow an audience consistently. Titles. Now, titles are pretty important. The way I do
my titles... I don't know about other people. I'm a fairly small channel by
comparison. But what I've seen in titles is I simply go after keywords that... I go
after questions that people are looking to learn about. I've seen a lot
of other people in my niche. I consider my niche make money online and affiliate
marketing. I see a lot of other people posting titles such as like, "I made
$6,000. $6253 in a day using..." You know, I don't know. You know, Google. You
know... Or something like that. People will post about how much money they're making
in a day and how a 13 year old can make a gazillion dollars in an hour or
whatever. I'll see a lot of money. That may work but I kind of stick
to the what I consider the tried-and-true. Just real boring. You know,
the boring approach but the approach that works. And I go after keywords that
people are searching for. I use this website called answerthepublic.com
and that allows you to find what questions people are asking. There's
other keyword tools where you can find what questions people are asking. But I
simply find... You know, if I know the answer to a particular question
somebody's asking like, "How do I advertise on LinkedIn?" As an example. I'll
do a video on how to advertise LinkedIn because I know how to do that.
And you know, that has the benefit of... Because people are actually searching
for that term so I will show up if I do a good video on that topic. Now, the flip
side is the people who are posting videos such as like, "I just made you know
5 million dollars in an hour." Nobody's searching for that term "I made
5 million dollars in an hour as a 13 year old." Another thing on the topic of
titles and topics is you want to stick to a niche. You know, my niche, I talk
about making money online and I talk about affiliate marketing. I also talk a
little bit about working from home and being a digital nomad. Those are the
topics I know the best. But really, I stick to those two main topics. Making
money online in affiliate marketing. If you're doing a YouTube channel, I would
pick a few topics to kind of stick to. Maybe your topic is, you know, how to how
to do your hair better or you know how to do makeup or whatever those topics
are. But I'd stick to those sorts of topics in the majority of your videos.
Just to, you know, keep consistency and build your authority in that particular
topic in YouTube's eyes. The next metric that's very important. I'd mentioned this
above but average watch time. Now, your average watch time generally speaking at
least in the how-to niche. You want it to be 4 minutes plus. Okay? If people are
not getting value out of your videos and watching them for at least 4 minutes,
you're probably not offering a lot of value. Or you're just not interesting.
You're just a boring person. Don't be a boring person. If you're a boring person,
don't go on... Don't start a YouTube channel, okay? So, average watch time, 4
minutes Plus is a good metric to shoot around. Again, the goal is to offer value
and kind of... If people are watching your videos, you're offering value. It's plain
and simple. And that's what YouTube views. People are clicking off of your videos
right away, YouTube doesn't think you're offering a lot of value. Now, a little
hack you can do here is... Is if if you have a lot of value to give, people are
watching your entire video, make your videos longer.
Try to do... You know, try to do longer videos. Go more in depth on topic. Offer more value.
You know, maybe instead of just getting the highlights about a particular
subject, you actually go in and do it. You go in and set up a Facebook Ads campaign.
instead of just talking to the camera saying how how to set up Facebook Ads,
you know, show people on your computer exactly how the thing is done. The more
value you offer, the more watch time you'll get and the more YouTube will
favor you and your channel. It's that simple. Offer value to the world and you
will get value back. The last item is off-site SEO. And off-site SEO just means
you know, what are you doing outside of YouTube to really help them favor you.
Now, I don't know too much about off-site SEO. But what I do know is really 2
main things. One is YouTube does look at embeds. They look at if your videos are
being embedded somewhere else. Now, what I do is I have a blog on my site
Johncrestani.com. Aand I have a blog post about every single video that I put up
on YouTube. And I also embed my video there. This just builds more authority to
my video. They see the link and they see that I am placing my video on the
internet somewhere and that there's people coming from outside of YouTube to
my website. The other thing I do for off-site SEO is like keeping in mind
that the main metrics that YouTube looks at is return rate. Are people coming back
to YouTube more often because of your video or you having a channel, you being
a creator. So, I use my email list or I use my Facebook Messenger list or I use
my Facebook audience. And I will send people back to my videos. I will say, "Hey,
go check out this cool video I did on YouTube." Because I am getting people
coming back to YouTube. So YouTube's algorithm will favor me more. They'll say,
"Hey, people who get in Jon's tribe. They watch YouTube more than people who are
not in John's tribe... You know, who are not in John's tribe.
So, we're going to favor his videos over (I don't know)
Kevin David's." So... He's a funny guy. We have a rap battle soon. I hope that was
helpful. Please subscribe to my channel and hit the notification icon. I'm going to
be doing a giveaway soon of my course the super affiliate system. Also I have a
free course. If you want to learn more about what I do for a living. How I
actually make my money. It's not YouTube. You can subscribe and you'll get a free
course about how I do affiliate marketing and I make millions of dollars
per year doing that. Also leave a comment below if there's any sort of topic or if
you have any questions for me or if there's any topic that you'd like to see
me go more in-depth into, you can just leave a comment and I'll keep that in
mind for future videos. Looking forward to seeing you soon and have a great day.