Hello, I'm Simon, and back with another master class video.
In this one, how do you upload more without doing more work?
Well, OK, it's actually going to be a bit more work
but nowhere near as much as you might think.
In this video, I'm going to show you how.
Master Class: Increasing Video Quantity Without Sacrificing Quality
So, I thought we'd just jump straight into the concrete stuff in this episode
because there are four things I really see as core
if you want to put out more videos without making a ton more effort.
I do daily videos
so I know a thing or two about being efficient with a production schedule.
So, let's jump into it.
#1: Batching
Number 1 is batching.
Now, normally, when people are making videos
a lot of creators I speak to do the single video plan.
You'd write or plan a video
then you'd move to recording said video, then you'd move to the editing of the video
and then the upload and the description
and all of this stuff one at a time, bam bam bam.
But what I would suggest you do as a creator is do something that I call the Rule of 3s
which is do things in threes.
So, write three scripts, then record all three
then edit all three and upload all three
and do the data on all three, etc.
That allows you to stay in the mindset of each process.
If you're planning, it allows you to just plan three in a row
and you stay in that mindset.
And then, when you're recording, you can record three in a row
and you don't have to set up all your gear again
get everything right and perfect.
And then, when you're uploading it and doing your description and stuff
you don't have to remember, "Oh, how do I format this description again?"
It's just three at once.
The Rule of 3 is basically where I start.
I'd then ramp that up to doing the Rule of 4, or 5, or even 6.
You can expand it from there.
This might not seem like it's going to save you a lot of time
but I promise that once you get started on this
it will be a huge time saver.
Just try it, and you will see!
#2: Organizing
Now, let's move on to number 2, which is organization.
This really follows batching
because once you're doing that three-at-once thing
and batching your production
what you need to do is keep of track of everything
or things are going to get lost and confused.
Some people like specific software
and there are different pieces of software that will do this stuff
but personally, I say forget it all and just open up Google Sheets.
It's just a big spreadsheet, and it's free and super easy to use.
In my big production sheets
I have the title of the video and then what status of production it's in
as well as some other thoughts I might have toward descriptions or notes
or if there's an advertiser on it.
I write that all in the sheet and it keeps everything neatly together.
That way, at a glance, I can just open up the sheet and say
"OK, so we've got these three written and those three are recorded
and oh, I need to record this real soon
because that advertiser wants it by that date."
All of this confusing stuff gets out of your head and into the sheet.
It's a much easier way to do it.
The big ones that I use in my Status column
are Written, Recorded, Edited, Produced, and Uploaded.
That's a good place to start.
I'd just start with those five and go from there.
#3: Scheduling
Let's move on to number 3, which is the idea of scheduling things in advance.
As you can see, this does relate to the previous two
being on top of your production.
The problem is, when you're working on a video day by day
like if you're making that video that has to go out that day
it's kind of stressful and it does slow everything else down.
I would recommend you get as far ahead as you can.
So, if you're making a video that's going out that very day
that shouldn't be happening— that's a bad way of doing things.
Try and get a week ahead.
So, if you're doing a video a week
make sure you've got this week's video already done last week
and you're working on next week's.
And maybe from there, try to get two weeks ahead or three weeks ahead
and just stay ahead of the curve.
That way, if you get a cold, or if something comes up
then you're OK and you don't have to have a video that sounds all nasal!
#4: Thinking About Repetition
Number 4 is basically always thinking about repetition.
Something I've done since the really early days of YouTube is
when I do something, say I'm setting up my camera
or I'm doing a color correction in my editing software
or I'm writing a description
I'm always thinking, "I'm doing this many times.
I'm doing this again and again, so what ways can I make this easier?"
One of those, using color correction as an example
is get a preset going in your editing software
so you can just drop in that color correction every time.
Set up your studio lights, which I'm looking at right now.
These guys, these two lights, they never change position.
They're always in exactly the same place at exactly the same brightness.
The window up above me now is blocked off completely
and it never changes
so when I put this footage into the computer, color correction is automatic.
I don't need to think about it; it's super easy.
Also, with the camera it's the same thing.
It's always got the same ISO, it's always got …
it's all of the settings!
Whatever the settings are on your camera, just keep them the same.
Again, just to recap that one
whenever you're doing something that feels a bit repetitive
make a note of it, write it down
and you'll see yourself doing it again and again
and then just make sure that thing, whatever it is, is set
so you don't have to set it up every single time.
So, those were four tips I've personally found very useful.
As I said at the beginning of this episode, I make videos every day
and without those four things, that would literally be impossible!
So, I really recommend having a go at any of those.
If you have any questions for me about them
let me know in the comments and I'll do my best to address them.
Optimizing your production is great, it's all well and good
but YouTube is much more than making videos
and in the next video in this series, I'm going to talk about
how to spend the least amount of time possible
doing things like writing descriptions and all of that less-creative stuff
so you can focus on the really creative stuff of making great videos.